Yet another collaboration between Lucien Clarke and DC Shoes has hit the streets of London. Their use of gritty photographs worked in harmony with the imperfect finish of the fly format that left the campaign looking well integrated with its surroundings. The drop sees two classic shoe styles merge to create the new DCV’87 LYNX.
Makeup mogul Milani painted their shade range across London for their Conceal + Perfect foundation. They used a creative ombre effect to achieve the inclusive collection and this flourish helped convey this exact message. This design worked well in long blocks or singular posters across the city.
Colombia’s purest export certainly turned heads across London’s busiest districts for guacamole company Holy Moly. Their tongue –in-cheek marketing ploy played with minds whilst sending a clear message with their neon creative – guac so good, it should be illegal.
VEO are on a mission for a brighter future in sport with their campaign that aims to bring awareness to the disparity between men and women’s football. Their poster was hard hitting in a large format that allowed the message to speak for itself, and whilst we have come a long way – there is always more progress to be made. UNCLE happily worked with them on the streets of London and got a kick out of their content.
The new drop from Soldier Boyfriend and Duke + Dexter marked a significant moment for the brand’s signature loafers – with them being reimagined for the collaboration. Their creatives oozed class with a photo of Soldier serving suave and he seemed to think so too, the brand also took to their socials to use our traditional formats in the digital.
FACT magazine is a pioneer of electronic art and has long been a hub that creatives flock to when released. Issue 05 is an art and gaming special with a selection of four covers that UNCLE pasted on the ever stand out bespoke hoarding at 180 The Strand.
Cernucci took on the streets of London with a neon amalgamation of fashion in their latest creative. The refreshingly cool take on summer style marks a collection that’ll leave you chasing sunsets. UNCLE turned the urban jungle of London into a sunshine state for the brand.
In alignment with a Shake Shack location opening in the streets of South London, UNCLE called for the use of ambient clings to offer a peel-able (and redeemable) way of commemorating the moment. Fans of the elevated fast-food chain flocked to the standout ‘sticker’ to claim their reward around Clapham.
Is it still summer without any shade(s)? Ray-Ban are bringing bold, bright and bio-based frames this summer – available in their classic sun lenses for every style statement. The artwork was envisioned by Donna Adi who infused it with a unique perspective to make a splash on the streets of London and Liverpool.
UNCLE welcomed to the streets the latest collaboration between Ganni and Ace & Tate. A collection of diverse faces made one with abstract sunglass silhouettes turned heads in London. The duo managed to strike the balance making their designs just the right amount of effortless, and amongst fashion lovers galore the modern creative made waves in the edgiest districts of the city.
Altra Pro have launched their Jasmine XXX fragrance and have promised to deliver an intense, narcotic and juicy scent with extravagant composition. Their creatives are a series of “vibrant images that embody the kinetic energy of this intoxicating scent” and stand out unquestionably across the streets of London.
You Swim champion inclusivity with their size friendly collections offering all bodies that chance for comfort and fit. Their new Stretch II fabric moves and adapts with the body of the wearer for practicality and style for the summertime. UNCLE pasted the streets of London with their apt slogan – ‘fits you as you are’.
Creative Mentor Network strive to make the creative industries accessible to all regardless of socio-economic background. The tongue-in-cheek posters used tagline ‘pay a fortune to move to London, and work for free’ caught the attention of eyes in London, with UNCLE accommodating to support the necessary work they do.
‘Stop what you’re chewing!’ say Milliways for a vibrant showing across the boroughs of London thanks to UNCLE. They do more than deliver on the flavour, the zero plastic, plant based, and biodegradable brand offer sustainable alternative gum choices – chew on that!
Adidas have re-invented their classic Samba silhouette in collaboration with producer and artist Pharrell. The shoe is now available in five different colour-ways that celebrate the craftsmanship and heritage of the design, whilst staying true to Pharrell’s personal stylings. The graphic and vibrant artwork worked well in a repeated block format across the city of London.
Whatsapp have launched a collaboration with visionary Mous Lamrarat on project ‘There’s No One Like Us’. The campaign explores people and society – showing just how small the world really is. The poster design featured intimate portraits that captured the unique nature of human lives, focusing on cross-cultural identity and the meaning of ‘home’.
Armani Exchange have dropped their Spring/Summer 2023 collection – accessible, democratic, minimalist, sustainable and universal, it’s their answer to practical fashion. Their artwork utilised a glorious watercolour effect with moody model shots to give the campaign a grungy feel, perfectly matching the energy of the city it took home in courtesy of UNCLE.
Where comfort meets design – Rails want a new muse. Break into the summertime with the fashion brand and their latest collection that blends earthy tones with sweeping silhouettes in perfect harmony. UNCLE used 4 sheet blocks to turn the streets of London into a runway and make it official – spring is here.
Malin and Goetz are the next level of skincare. For them it goes beyond the expected and towards the necessary with an offering for all skin types, all skin tones, all genders – it’s a celebration of diversity. They’re championing design through formulas, packaging and stores to give cohesive and unified experiences to customers, with UNCLE bringing this message to London and Berlin.
Modern Films are working on the release of Sick of Myself, a new film branded an ‘unromantic comedy’ that is surreal, satirical and squirm-inducing. It aims to push both its characters and the watcher to their limits – now showing in cinemas across the UK and Ireland. Its visually intriguing cover drummed up excitement for the release courtesy of UNCLE.
Ganni are starting the new season with the release of the Bou Bag, an icon they hope will celebrate luxury in a new era for the brand. The design uses recycled leather as the brand continues its journey to be virgin leather free by the end of the year. The six colourways made for an iconic poster that splashed vibrance onto the streets of London.
Punk heritage and distinction continue to mix well with brand Vivienne Westwood as they’ve delivered on their Spring/Summer 23 collection. Dubbed by the brand ‘An English Renaissance’ the campaign let the clothes speak for themselves with the use of a dark, black background allowing the metallic colours and gaudy prints to shine. The artwork also featured supermodel Irina Shayk who stood out against the dark colouring even more so on megasites and paste ups across London and New York.
Supermodel Emily Ratajkowski donned Marc Jacobs for the brands new Monogram Collection of Spring 2023. Using a combination of shady, cool tones for the styling gave the final creatives a moody feel that Ratajkowski can pull off so well. Amongst the streets of London, the campaign looked fresh – a bold statement to mark the transition into a new seasonal era for the brand.
The affordable fashion powerhouse Missguided have undergone a rebrand and UNCLE spread the words across London to mark the date of the relaunch. The brand is reimagining itself and their product line to keep delivering on fashion staples worldwide. UNCLE used 4 sheet blocks to create vivid and eye-catching collections of posters to ensure effectiveness of the campaign.
Heaven by Marc Jacobs continue to push the boundaries of fashion theming with a combination of outlandish styling and direction in their latest campaign. The creatives have been modelled with a diverse casting including Lil Uzi Vert, Michèle Lamy, Ice Spice, Ethel Cain, Yves Tumor and Liv Tyler. To accommodate the unorthodox visuals UNCLE used a variety of formats to paint the streets for the young brand.
Set in dreamscapes of Mexico Browns are back with their SS23 collection that boasts closet changing modern classics from both fashion heavyweights and fresh newcomers alike. They paired their high fashion imagery with a mix of botanicals that reflect the shoot’s environment and the approach of summer. UNCLE maximised the impact of their creatives with a range of formats – our square pasteups making perhaps the most striking statement. Our posters went digital on the brand’s Instagram feed.
Known for being a staple in London’s contemporary art scene the Saatchi Gallery consistently deliver visionary exhibitions and their latest is no exception. Beyond the Streets puts a spotlight on over 100 graffiti artists with pieces including installations, fashion, art, photography and ephemera. The show promises the most comprehensive look at street art by examining societies fundamental need of self-expression. UNCLE spread the word on behalf of the gallery with a combination of megasites and traditional fly formats.
Birkenstock have decided to reimagine old styles for new seasons with their Spring/Summer 2023 collection that has already taken London by storm. Their new range promises suitable colours and a flexible sole – step into the Birkenstock bend experience! Their relaxed creative kept things cool streetside.
Flannels are a long-term partner of UNCLE, and their campaigns always cause a stir on the streets of London. Their latest limited-edition collection with C.P Company and KANO created neon noise that was widespread and bold.
“It all starts with a swipe” say Tinder in their latest London wide campaign. Working with them was a match made in heaven as we canvased their exquisite creatives on the streets. They made use of our format offerings opting for a dominating mixture of megasites, paste ups, 4 sheet blocks and B2s to cover the city.
Here We Flo are a period company with a difference – not only do they reverse the narrative on the previously tabooed topic, but they also promote sustainability. Their products are made from organic, vegan and cruelty free materials and come with a side of positivity. London caught their evocative statements and the power of pink courtesy of UNCLE.
‘Jewellery is a form of self-care’ say brand Astrid & Miyu as they used their posters as a chance for active advertisement. Their dainty collection add something to every outfit. They made things national with posters in key cities Brighton, Bristol and London. See their inclusion of UNCLE’s work on their social media to promote discounts as the public interacted with them.
Free People worked with UNCLE on a campaign to bring their thematic posters to London that transport onlookers to a bohemian paradise. Their laidback and neutral range delivers a southern Californian haze and the notion of summer being on its way – a perfectly timed addition in the UK given the approach of spring.
UNCLE canvased Nike’s stark, contrast creative across the streets of London in anticipation for Air Max Day, falling on the 26th of March. The shoe is arguably their most iconic release over the decades and felt an appropriate addition to style districts Hackney, Peckham and Soho. Featured in the campaign is the air max 95 – a design inspired by 90s aesthetics – which mixes ‘unbelievable comfort with fast paced style’ that suits the needs of many a city dweller.
COS decided to make an international splash and showcase their Spring/Summer 23 collection across Europe and UNCLE were happy to oblige. Using recognisable faces like Kieran Culkin gave their tailored pieces a fresh edge – this paired with contemporary direction of the focal images elevated the campaign to new heights. A mixture of wildposting and billboards were used to make sure visibility was high on the streets of Berlin, London, Milan and Paris.
Another Mag presents its new Spring/Summer 23 issue titled Mirror with a metallic wash of colour in nine vivacious covers. In their typical fashion their covers are home to a plethora of cover stars – a notable addition being Cate Blanchett donned in Comme des Garçons as she talks her Oscar nomination for latest movie Tar. Their bespoke hoarding is a canvas fit for the contemporary magazine and its alternative creatives.
Sex Brand are taking the initiative to open the conversation about and promote sex positivity across the streets of London. Their message is rooted in desire for a reframe of the sexual wellness, providing openness, confidence and education. The checkerboard colourway caught eyes on the streets of London, with the playful and provocative language breaking barriers between active and passive engagement amongst onlookers.
The new collaboration between Maison Margiela × Gentle Monster has caused quite a stir on the streets thanks to their warped visuals – created using a life-size scanning technique. The creative portrays their ‘Créature’ and promotes their genderless line containing eleven pieces that are all available in numerous colourways. UNCLE have primarily flyposted using paste ups across London to take advantage of the campaign’s imagery.
Jil Sander is a brand dictated by strong lines and block colouring; their brand feels luxurious and fresh with simplistic elevation. UNCLE flyposted across London, and the city took a liking to the glossy glare of their simple posters, creating intrigue with their minimal design – much like the clothing. The Women’s and Men’s Fall/Winter 2023 out now.
Boiler Room has always been a keyhole into the underground so aligning with cutting edge streetwear brand Perks and Mini on a collection seemed a no brainer. A distorted logo merging the two brands was emphasised with a vibrant orange creative, that perfectly representing the psy-life heritage of P.A.M’s brand. The collection is available now – but you already knew that because of UNCLE.
Launching on February 1st 2023 is the latest COS collection in collaboration with well-known street-luxe designer Reece Yeboah. Yeboah has emphasised the clothing’s season-less feel which adheres to the powerful nature of streetwear. The pieces themselves celebrate a personal story that showcases the power of community. The striking yellow emblem is a motif of metamorphosis and stood out as a stencil in some of London’s most recognisable corners like Oxford Circus and Carnaby Street, whilst flyposters covered the rest of the city for maximum impact.
‘It’s time to change your fashion habits!’ Lampoo have proclaimed a bold statement in their latest international campaign. The second-hand luxury retailer are calling for wardrobe detoxes and sustainability, breaking the fashion cycle that promotes over consumption. Their message has been spread over London and Milan courtesy of UNCLE.
Bedhead have highlighted the voices of three inspiring women for their ‘Stay Headstrong’ campaign. The project throws away the rulebook hoping to inspire a break from societal norm, citing the 90s as an era of freedom. The models selected champion this ideal; featured are the unapologetic grime artist FFSYTHO, brazen comedian Lily Philips and gender equality activist Lucia Blayke. UNCLE spread the word with flyposters in London’s most visible sites.
Marc Jacobs pulled no punches with a flyposting campaign centred around the iconic model Kate Moss, her status amongst the fashion world made for an invaluable addition to the collection showcased in the creatives. The contemporary direction of the visuals elevates the sharp motifs of the clothing and feels at home on the edgy streets of London and Paris.
Beauty Papers collaborated with MAC Cosmetics on their ‘Give A Glam!’ campaign in which 100% of profits from their iconic VIVA GLAM lipstick were donated towards World Aids Day this December. UNCLE flyposted the strikingly effortless cover image across London, letting the quintessential MAC product resonate with the streets for the worthy cause.
A brand built upon reinvigorating traditional styles and methods see Jessica McCormack stand out as a nostalgic look into the future. Laced in prestige, their pieces prove time and time again – the best nights start with diamonds. Her luxurious creatives added some glitz to the grey across London, courtesy of UNCLE.
The brand utilised our posters for a video on their Instagram that depicts our paste ups hitting the streets, giving them global visibility for a local campaign.
Trip drinks embarked on a mental health awareness collaboration with Calm to promote drinkers to find solace and recentre. Already an advocate for taking care of the mind, this collaboration was a perfect fit for the drinks company. UNCLE got busy creating a calm in the storm pasting the tranquil art work all over London.
The founders got involved and shared a reel in front of our Soho megasite.
ARKET’s well-made and durable product offerings make their Autumn/Winter drop essential as the winter months arrive. Dubbed the Upcycled Collection – thanks to the use of sleeping bags and bedding products that would have otherwise gone to waste. The designs blend energy with seasonal staples and we pasted their bold creatives over the streets of Berlin, Paris and London.
The brand featured the campaign across their socials.
COS have solidified themselves as a distinctive design house that champions high-end minimalism, and their AW22 capsule collection is no different. It centres streamlined design and classic silhouettes ahead of the colder months – this aesthetic being reflected in their chic campaign imagery. The line has made an international statement as UNCLE have been wild posting across London, Paris and Berlin.
The Dazed Autumn 2022 issue titled ‘Age of Imagination’ explores the complexities of imagination through adversity as it reignites a playful spirit in the reader. We have worked with Dazed on their previous issue in this space before and they always provide stunning visuals. The issue features seven distinctive covers that showcase the likes of music prodigy Burna Boy, travel vlogger Devin Halbal – Tik Tok star turned inspirational mantra mogul and Kelela gearing up to release her latest album after a five-year hiatus. UNCLE has splashed London streets with colour and fresh imagery, bringing the issue face-to-face with the public by flyposting an unmissable hoarding.
For her 2021 album Daddy’s Home, artist St. Vincent sunk into plush ‘70s cool, complete with flicky bangs. Her recent collaboration with American label GANT captures that hedonism and glamour, featuring gender neutral tailoring in blazers, jackets and pants. In our London flyposter campaign working with Cream, St. Vincent herself wears the collection effortlessly.
Known for wearing bold colours and exaggerated shapes, singer Dua Lipa isn’t one to shy away from attention. For her collab with sports brand Puma, she dropped over 30 items that echo her brave style–rave-inspired tracksuits, zip-up tops, and versatile t-shirts with butterfly detailing. For the second Flutur drop, we wild posted locations in Berlin, Amsterdam, Paris and London with Dua Lipa’s striking style.
UNCLE has been getting Giorgio Armani‘s search seen on the street with his latest, I Need You, campaign. Armani Exchange has launched an open call to recruit staffers for its new London flagship store to encourage a more diverse pool of candidates. What better way to spread the message than with a flyposter campaign in the wild.
Rina Sawayama is back and is summoning a whole new vibe. The Japanese-British singer has released a new single ‘This Hell’, ahead of her second studio album release in September. We pasted her hometown of London with ‘Rina is Going to Hell’ with flyposters inviting Londoners to join her in the next era. If Rina’s going to hell, then we guess it is the place we need to be!
No stranger to a subtle yet poignant fashion campaign, Victoria Beckham has been leaving her mark on the fashion industry since she launched her eponymous brand in 2008. Released this year, VB Body, her latest venture, is a line of intricately constructed shapewear pieces made with the feminine physique in mind. For the launch we filled three of the world’s fashion capitals (London, New York and Paris), with black and white posters of the delicate silhouette in the campaign.
One thing you can be sure about living in London is that you will need good outerwear for at least 60% of the year. To remind Londoners that with the two minutes of sun comes two hours of rain, Mackintosh has partnered with independent clothing retailer This Thing Of Ours for a collection of sleek raincoats. We teamed up with them to flypost the streets with reminders that even when it is grey, you can still look good.
Byredo has been celebrating the power of scent since 2006. For its latest fragrance, De Los Santos, the elegance of a city is its muse. Capturing the “transcendent power of coming together”, the new scent is a love letter to the nature of community in a big city. Which is why for its launch, we brought the elegance of the new scent right into epitome of metropolitan life – the streets of London.
Celebrating all notions of heritage and cultural history, the Dazed Spring 2022 issue paid homage to creativity as a cultural practice. The issue has four different covers, including a tribute to Virgil Abloh and covers featuring musician, poet and filmmaker Mustafa the Poet and Tenzing, a six-year-old photographer from Nepal. As London’s leading youth culture magazine for the past three decades, it was only right that we decorated the streets with flyposters of the covers.
Danish style is taking over. Everyone wants in on Scandinavian fashion and luckily there is a Danish label making waves in the fashion industry. Based in Copenhagen, GANNI encapsulates authenticity in style. The GANNI girl is the ultimate cool girl and for our collaboration, the GANNI girl has taken over London with flyposters all across the city depicting the carefree nature of the brand’s ethos and its colourful and fun prints.
For the last five decades, Smiley has been spreading joy and radiating happiness through its positive message and clothing, accessories, homeware, food and beauty products. To celebrate the big 5-0, we wild posted the streets of New York, Milan, London and Berlin with Smiley’s hopeful message. The slogan “take the time to smile” is the ultimate embodiment of Smiley’s brand and reminds people of the one thing we could all use more of.
For Daily Paper’s Spring Summer 22 collection the Amsterdam-based label looked to the nostalgic feel of classic silhouettes and styles which were popularised during the 70s, 80s and 90s Hip Hop culture. Bright red oversized sweat suits and iconic denim pieces meet to transport us back to that time. And in order to spread the message we flyposted the vibrant colours of the collection through campaign imagery around the city.
Since dropping Magdalene, the iconic FKA Twigs has been quiet in a way that let her fans know she was working on something special. In January 2022 she released mixtape Caprisongs to celebrate her birthday as a Capricorn queen. We pasted the streets of Twigs’ home of London to let the city know she’s back and more extra than ever.
Combining California skate with Japanese street, the long-awaited Vans x BAPE collab brings together two iconic identities that share the message of self-expression and street culture. Selling out pretty quickly, the collection hardly needed us to get the word out there, but we did it anyway with these posters.
We’ve all had a rough couple of years – what better time to be kind to your mind? TRIP, with their range of CBD drinks and oils, are the ideal way to put yourself first. We took their messaging to the streets of London with playful cloud posters featuring their Cali-cool pastel cans.
Nobody does Pride like Calvin Klein. Their bold, iconic basics have always been a major hit with the LGBTQ+ community, and we were proud to team up and flypost their 2021 #PROUDINMYCALVINS campaign across London. Featuring nine LGBTQ+ icons from across the world wearing CK pieces with a hint of rainbow, the campaign, epitomises Calvin Klein’s playful, intimate simplicity.
Marley Morrison’s Sweetheart, with its blue skies and sun-drenched Dorset coast, is a far cry from the streets of London. Called a “good-natured caravan park romance” by the Guardian, we helped spread the word with this poster campaign that brought a bit of love and sun to the capital.
Jeweller Jessica McCormack knows all about romance. Her intimate campaign “Love Beyond” is all love, featuring close-ups of lovers and shots of her unique diamond designs. You can check out the BTS of the flyposting process here.
Australian singer-songwriter Luke Hemmings broke away from his 5 Seconds of Summer roots to go solo with When Facing the Things We Turn Away From, a debut that Clash called “self-assured and confident”. Our innovative posters, that combined paper-and-paste with futuristic AR to make Hemmings literally “pop up”, matched that forward-looking energy on the streets of London.
