Work - UNCLE

Work10.2611.26Smythson

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Smythson has embodied timeless British elegance and quality since 1887. For over a century, they have crafted iconic diaries, notebooks and leather goods in England.

The heritage house landed at 575 Madison Avenue. Marking the arrival, UNCLE disrupted Manhattan, contrasting 72″ x 48″ formats with catchy clings. Printed in raw handwriting, the brand’s directive cut deep: “a new home for the things New York is yet to write.”

Where centuries of British refinement met New York’s unyielding momentum. Keep Writing.

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Work10.2610.26Highsnobiety: Processes the Process Fall’26

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Highsnobiety launched its Fall 2026 issue, shifting the lens from the final product to the journey behind it: celebrating how people become who they are, how ideas take form and why the process matters most.

Featuring culture-defining voices including Sam Rockwell, Beabadoobee and Moses Itauma, the issue honors the “how” over the “what.

UNCLE deployed B2s across London with one motto: Process over product.

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Work10.2610.26Myley: Bass Persuade

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Miley redefined her craft with her tenth studio album, BASS PERSUADE. The project marks a new chapter into rock, pop and electro – performing only under her first name.

For Miley, the record captures music’s power to hold us through every vulnerability, heartbreak and sweet moment in between.

UNCLE rolled out the campaign across London and Manchester, dominating the streets with paste-ups, megasites and 4-sheets.

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Work10.2611.26Adanola x Hayley Bieber

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Adanola struck hard once more, dropping an exclusive collection designed in collaboration with the style icon Hailey Bieber. Blending the grace of a ballet rehearsal studio with personalisation and the everyday uniform.

Taking the aesthetic to the streets, UNCLE spread the rehearsal studio spirit across New York, deploying 72″ x 48″ formats throughout the city. With Hailey Bieber as the face of the campaign, the posters injected the soft grace of dance into New York’s streets.

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Work10.2610.26Spiracle

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Spiracle is the new independent home for audiobooks. The disruptive new app officially launched with a takeover of London’s streets. Vibrant illustrations created by Mia Nilssoni and Hungry Moon invaded the capital, injecting a poetic, wild joy into the heart of London.

UNCLE hijacked key city spots, cutting through the noise with striking 4-sheets and B2s.

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Work10.2610.26Axel Arigato

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Axel Arigato launched a campaign: A decade in the making. The Clean 90 sneaker has quietly become a global icon worn across generations.

For its anniversary, the brand celebrated those who define culture on their own terms. It spotlighted visionary director Akinola Davies Jr alongside Adip Castro, chef and founder of Another Day in Paradise.

UNCLE plastered Soho, Kensington, Chelsea and Shoreditch in multiple formats, including megasites, B2s and 4-sheets.

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Work10.2610.26Elephant Collective

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Elephant Collective joined the creative energy to Brighton with their new exhibition, COME ON SENSE. Hosted at Phoenix Art Space for their 30th anniversary, the photography collective exhibited alongside seven other photographic groups. The exhibition explored photography’s relationship with memory, identity and history, and celebrated photographers Floating Ting, Emma Collins, Mr Hugh Fox and Erst While. Putting the spotlight on an inspiring mix of photographic practices and perspectives.

UNCLE amplified the exhibition across the city, flooding Brighton with 4-sheets and paste-ups to bring the festival’s artistic spirit straight to the streets.

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Work10.2610.26The Dalmore

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The Dalmore, the iconic single malt whisky brand, unveiled its new campaign, Frame a Moment With. Building on over 180 years of unmatched expertise, the campaign celebrated The Making of a Masterpiece. It honours the art of patience, craftsmanship and time well spent.

To bring this heritage to life across the streets, UNCLE framed these timeless moments across Soho, Notting Hill, Chelsea and Battersea with 4-sheets and 4-sheet blocks right in the heart of London.

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Work10.2610.26Audemars Piguet Contemporary x Renée Levi

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Swiss artist Renée Levi unveiled September, a major co-commission by the Hayward Gallery and Audemars Piguet Contemporary. Marking her first large-scale public commission in the UK, the artwork transformed the facade of London’s Hayward Gallery at the Southbank Centre. Opening fresh perspectives for painting in public space, the installation redefined how art engages with the urban landscape.

UNCLE brought this fresh perspective to the city’s streets using Quads, 4-sheets and B2s to share the artist’s work.

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Work10.2610.26Joe & The Juice

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Joe & The Juice launched its expanded breakfast menu across the UK. Hot breakfast wraps and fresh bowls to signature juices, matcha and smoothies in the morning line-up. Designed for every routine, from early meetings to post-workout fuel whatever the morning looks like, breakfast is freshly served.

UNCLE revealed the new offering across London and Manchester deploying 4-sheets, paste-ups and megasites.

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Work10.2611.26Pilates by Briony

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While Pilates stays at the core of Pilates by Briony, the brand has evolved into a movement. The launch of its brand-new app marks a truly special moment as this vision takes over.

Focused on bringing people together, UNCLE brought the campaign directly to Londoners, showcasing 4-sheets across the capital featuring founder Briony Basse – more than a Pilates class, it’s a community.

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Work10.2610.26Beamroom

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Beamroom, officially launched its online sunglass retail platform, redefining eyewear as a cornerstone of personal style.

Built to showcase avant-garde and emerging independent labels alongside established favourites, the brand brought together a global and curated collection to give eyewear dedicated home of its own.

To make an instant splash across New York, UNCLE hit the streets, posting 36″ x 24″ posters to spotlight Beamroom’s bold vision.

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Work10.2610.26Chase & Status: Generic Everything

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Electronic heavyweights Chase & Status released their seventh studio album, Generic Everything. It featured UK icons like J Hus, Little Simz, Skrillex, and Giggs.
The project delivered a defiant message. It stands as a bold rejection of AI-driven creative conformity and algorithmic sameness.

Before hitting the road, the duo made their statement loud and clear in their home city. UNCLE brought this rebellious message to the streets, using 4-sheet posters to signal the album’s arrival.

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Work10.2610.26Vivienne Westwood

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Vivienne Westwood, the British grunge-luxury house hit the streets with a sharp campaign. Its anti-establishment DNA, the label carved out a distinct presence across the streets to showcase its newest collections.

UNCLE took over columns across Leeds, embedding the brand’s aesthetic and rebellious identity into the city.

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Work10.2610.26Coconut Collab

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From the very beginning, The Coconut Collab brought spoonfuls of joy to the everyday through its creamy, coconut-based pots.

The Coconut Collab let its imagination run wild, turning coconuts into decadent desserts, rich custards, and everything in between. As it expanded across the UK with its range of yogs, drinks and desserts, it tapped directly into people’s ‘inner coconut’.

To drive this multi-city rollout, UNCLE took over London, Bristol and Brighton using 4-sheets, megasites and B2 blocks.

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Work10.2610.2616Arlington

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Moving beyond convention, British luxury house 16Arlington unveiled its Winter 2026 collection, working with UNCLE to bring the raw craft of its east London atelier straight to the streets – spanning
B2s across Soho, Shoreditch, Spitalfields and Notting Hill.
The campaign cut across London’s fashion centres.

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Work10.2610.26HER Dating App

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Designed to capture every subculture within the community of queer, bisexual and lesbian women, dating app HER launched a campaign celebrating diverse identities around the core message “Every sapphic type. Yes, even yours.”

UNCLE posted a combination of 4-sheets, B2s and paste-ups across key gaybourhoods of London. Plastering authentic community labels – from “butch4futch” to “raging lesbian”- straight onto the streets.

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Work10.2610.2666° North x Outlander Magazine

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Celebrating its centennial anniversary, 66°North partnered with Outlander Magazine on a limited-edition capsule that brought Iceland’s raw landscape, spirit and people straight to London.

Merging a century of outerwear heritage with modern culture, the campaign was shot at the Blue Lagoon to showcase the Dyngya Shell Jacket.

UNCLE slammed B2s right into the heart of Soho, turning central London streets into a showcase of northern resilience.

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Work10.2610.26Rapha

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Rapha dropped its AW26 winter collection directly into Soho, featuring high-performance jerseys, sleeves, and shorts built to outrun the cold.

UNCLE took over the capital’s streets with a campaign stretch through Soho, East and South West London.

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Work10.2610.26Remedy Games: Control Resonant

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Remedy Games unleashed CONTROL Resonant, plunging players into a surreal, broken Manhattan where contained anomalies ran wild.

To mark the trailer drop and cement Dylan Faden as humanity’s final line of defense, UNCLE took over Berlin and London deploying 4-sheets, B2 billboards, megasites, 5-meter banners, and paste-ups to bleed the game’s dark aesthetic straight into the streets.

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Work10.2610.26Bold Bean

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Bold Bean is on a mission to make people obsessed with beans – by giving the very best of them.

That vision came to life as The Beanery opened its doors in London for a three-day takeover, serving up proper culinary craft to hungry crowds.

UNCLE ensured London couldn’t look away with megasites, 4-sheets and paste-ups.

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Work09.2609.26FLO

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Over 50% of perimenopausal women are still told their symptoms are “all in their head.” Flo said enough.

To launch their ‘Make Dismissal History’ campaign, the healthtech giant teamed up with author Elinor Cleghorn to drag centuries of medical neglect out into the open.

UNCLE took the battle to the streets of New York, posting 72×48 billboards with the exact labels used to silence women for generations: ‘Hysterical.’ ‘Evil.’ ‘Mid-life crisis.’

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Work09.2610.26Kiko Milano

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Direct from Milan, beauty disruptor Kiko Milano hit Paris and London Fashion Weeks with an interactive activation.

Built around a simple concept of ‘tear, wear, get rewarded’, the campaign invited passersby to tear off a wristband to unlock exclusive in-store rewards.

UNCLE brought the idea to life across both capitals, turning high-fashion crowds into active participants.

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Work09.2609.26Vogue

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Vogue launched its latest seasonal campaign during New York Fashion Week. Personal Style was the ultimate fall shopping guide. The edition guided readers through key pieces for the season alongside fresh, creative ways to style them.

To make the guide unmissable for New Yorkers, UNCLE announced the issue with 72″x48″ posters across Manhattan.

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Work09.2609.26ME+EM

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British brand ME+EM launched its debut jewellery line for New York Fashion Week — a collection of modern heirlooms curated into two distinct capsules. The Atelier Collection, crafted in heritage Italian ateliers, transitions seamlessly from early meetings to late dinners.

UNCLE took the story straight to the streets of New York with 72″ x 48″ formats across the city, capturing the attention of the fashion crowd.

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Work09.2609.26Whistles

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More than just an AW26 campaign, Whistles celebrated 50 years of curiosity with a bold brand evolution. To mark this milestone, the brand launched a new era by highlighting 50 faces from its creative community, kicking off with a teaser campaign across London to cast the final brand ambassador.

Whistles then unveiled the 50 selected icons wearing the new collection, where every outfit was custom-tailored and individually styled for each model.

UNCLE amplified this milestone across London with 4-sheets, megasites and B2 blocks.

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Work09.2609.26Jordan x Mowalola

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Jordan joined forces with designer Mowalola, combining basketball heritage with club culture and surrealist style. The collection reinterpreted iconic Jordan codes, anchored by a redesigned Air Jordan 14 mule alongside oversized leather, translucent tartan, false fur and technical apparel.

To mark the launch and showcase the collection, an immersive pop-up retail and exhibition space opened on London’s Oxford Street. UNCLE captured this disruptive momentum, deploying paste-ups to direct the crowd straight to the venue.

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Work09.2609.26(M)anasi 7

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Scandinavian beauty brand (M)anasi 7 launched its new eye and lip definer; Arenito. Formulated with naturally-derived and certified organic ingredients, the multi-use pencil was crafted for comfortable, effortless wear.

UNCLE deployed B2s across London, establishing the brand’s presence in the capital’s East End.

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Work09.2609.26Marc Jacobs

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For London Fashion Week, Marc Jacobs launched a webseries to showcase its new tote bag collection and the iconic Scene bag. The first episodes set the scene of a chaotic bag mix-up, with drama sure to follow.

UNCLE brought the show to the street across central London with a mix of 4-sheets, 4-sheet blocks, quads and paste-ups.

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Work09.2609.26Practical Magic x Notion Magazine

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More than two decades after Practical Magic, Sandra Bullock and Nicole Kidman reunited as the iconic Owens sisters. Just as the family travels to the UK to confront their past, the film arrives on British shores, bringing the story straight to local audiences through posters displayed nationwide.

Through a dedicated issue by Notion Magazine, the launch explored how the witch movement has evolved into a modern cultural phenomenon across fashion, music, and the internet.

UNCLE brought the magic to life across the UK streets with B2s and 4-sheets.

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Work09.2609.26Dear Frances

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Dear Frances stepped into Winter 2026 with A Practice of Presence. The footwear collection grounded in quiet strength, defined by softly rounded boots, refined proportions and timeless craft.

From Soho to West London, UNCLE’S B2s and 4-sheets announced that the made-in-Italy footwear had arrived. Sculpted for the season ahead, seen where it matters most.

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Work09.2610.26Pulp: Live!

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Iconic Britpop legends Pulp announced their return with a live album, an accompanying concert film directed by Garth Jennings and an exclusive Manchester pop-up pub at The Rat & Pigeon.

Set for a global debut in autumn 2026, Pulp: What Do You Do For An Encore? captures the energy and spectacle of the band’s live shows.

UNCLE took over of the site’s external hoarding, wrapping the pop-up venue in 4-sheets.

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Work09.2609.26Givenchy

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Captured against the steely granite landscapes of Croatia, Sarah Burton brought the essence of her runway collection to life in a striking campaign.

Embodying this bold visual narrative, Nyaduola Gabriel leads a powerful cast featuring Liu Wen, Constance Debré, and Kaia Gerber. Together, they reflect the subtle tension between sculptural strength and refined elegance that defines Burton’s vision for the house.

UNCLE and Evolve deployed unmissable B2 blocks, 4-sheets, paste-ups and megasites across London.

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Work09.2609.26Victoria Beckham

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The House of Victoria Beckham was launched on two continents.

In London, the refreshed flagship brings together the latest ready-to-wear collections, fragrance and beauty launches in an intimate sanctuary imbued with a distinctly British sense of home. In New York, a brand-new space brought the House of Victoria Beckham to the city.

UNCLE amplified this dual-city reveal, framing London with 4-sheets and megasites, alongside 72×48 flyposters in New York.

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Work09.2609.26Sarah Creal

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The ultimate luxury make-up tailored for women 40+ landed in London. Exclusively available at Space NK, Sarah Creal Beauty launched across the UK and Ireland. The collection delivers high-performance skincare and make-up that elevates and streamlines the everyday beauty routine.

UNCLE’s 4-sheet blocks and megasites announced the arrival of the new age of luxury beauty across the capital.

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Work09.2609.26Blank Street

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Blank Street struck again with their Autumn 2026 menu, dropping the Harvest Chai and Cinnamon Bun Lattes in a campaign that blurred the lines between choreography and coffee culture.

UNCLE brought the vision to life across East London, using 4-sheets to turn heads on every corner.

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Work09.2609.26Westside Cowboy: It Goes On

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Just three years after forming, Manchester indie rockers Westside Cowboy announced their first LP, It Goes On.

Released via Island Records, the band embraced imperfection in the lean debut – blends the wide-open myths of American country music with grey British realism — a stylistic mix the band calls “Britainicana”.

To mark the release, UNCLE brought poetic realism to the streets of the UK, with 4-sheets across London, Liverpool, Manchester and Sheffield, ensuring this rising indie rock band landed loud and clear.

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Work09.2609.26Food Art Fair

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Food became fine art at Food Art Fair. The two-day program at Ladbroke Hall merged design and gastronomy through dynamic exhibitions, workshops, performances and a 50+ exhibitor market – featuring chef Emily Leah, food styling by Bea Gemp and visual identity by Giulia Saporito.

Divided into ‘Edible’ and ‘Non-Edible’ sections, the market aimed to be a showcase of food as a communication artefact, uniting artists, designers, chefs, makers and performers.

UNCLE partnered with Food Art Fair to bring food for cultural exchange to the streets of London, with 4-sheets and B2s.

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Work09.2609.26Nike: Merc Tour Munich

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Nike hosted an exclusive event, the Merc Tour Munich. Celebrating its legendary Mercurial boot franchise, the event brought together German football’s brightest young talents, football culture and streetwear through intense skills challenges and head-to-head duels.

UNCLE revealed the exclusive invitation across Munich with A1 and A3 formats, ensuring the grassroots community stayed plugged into the action.

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Work09.2609.26Eric Emmanuel

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Mesh shorts specialist Eric Emanuel crossed the Atlantic to open his first store in London. The iconic US streetwear brand brought its signature athletic aesthetic straight to the UK.

UNCLE announced the opening to Londoners, delivering a full takeover across the capital with B2s, 4-sheets, B2 blocks and megasites.

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Work09.2609.26Troye Sivan: She’s The Best

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Australian pop prince Troye Sivan announced the upcoming release of his fourth studio album, She’s The Best. Set for October 2026, Sivan teased the project by dropping its lead single alongside a dazzling music video featuring Nicole Kidman.

UNCLE heralded the pop superstar’s return across London with 4-sheets accross the capital.

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Work08.2608.26Never Fully Dressed

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Never Fully Dressed affirmed its core creed – feel-good dressing for every body – with the online launch of its Pre-Fall 2026 collection.

To amplify the drop, Emporia Ltd and UNCLE took over Copenhagen with B1 flyposters through the Danish capital, diffusing British boldness to the heart of Scandinavian chic.

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Work08.2608.26Erykah Badu: Witch Doctor

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The neo-soul diva joined forces with hip-hop producer, The Alchemist, to drop their new single, ‘Witch Doctor’. Teasing their ironically titled upcoming project, Sorry, we don’t have an album title yet…, the duo issued an invitation to share one last kiss, hit, dance, and joke before the world blows up.

UNCLE spread the message between Paris and London, deploying a bilingual campaign with 4-sheets and B1 posters carrying playful slogans like ‘one more dance’ and ‘un dernier baiser’.

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Work08.2608.26American Vintage

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Born in Marseille, American Vintage brought its effortless style and iconic House of Colours to East London.

Marking its debut in Shoreditch, UNCLE took over the streets with ‘Bonjour London’ B2 blocks and stencils.

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Work08.2608.26Phoebe Bridgers: Lost Weekend

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Phoebe Bridgers released Lost Weekend, her first solo album in six years. Packed with emotion and expansive soundscapes, the long-awaited project marked a defining moment as her most ambitious record to date.

UNCLE hit the UK streets, deploying a mix of 4-sheets and B2 blocks to announce the return of the indie icon across the country.

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Work08.2608.26Levi’s x M&S

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Two icons came together when US denim giant Levi’s launched its latest collections with british legends Marks & Spencer. Featuring a curated edit of iconic 501s, signature fits and wardrobe essentials, the collaboration brings heritage US denim to the UK & Ireland.

UNCLE brought 4-sheets nationwide, taking over key hotspots across London, Liverpool, Birmingham and Manchester.

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Work08.2608.26Benny Blanco: Hermoso

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Hit songwriter and producer Benny Blanco released his very first Spanish-language album, Hermoso. Spanning genres in its eight tracks from cumbia to Latin pop, the release features collaborations with Selena Gomez, Becky G and more.

UNCLE  brought Blanco’s exaggerated ‘hermoso’ features to London’s with 4-sheets and paste-ups bringing Blanco’s new era straight to London’s music scene.

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Work08.2608.26Umberto Giannini

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Umberto Giannini took over the capital with a bold campaign targeting our worst curly hair crimes.

Displayed on UNCLE’s 8-sheets, questions like “Did your mum brush your hair dry?” and “Do you slick your curls back for work?” were stopping commuters in their tracks.

Curly knows curly.

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Work08.2608.26Flo: Therapy at the Club

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British R&B trio FLO returned with their new album, Therapy at the Club. Tracing the emotional arc of a night out – from pre-party anticipation to the morning after – the record explored love, power, and vulnerability.

UNCLE brought the campaign to life, hitting the streets of London, Manchester and Birmingham with B2s.

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Work08.2608.26TYLA: A*POP

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Tyla is back, dropping her second album, A*POP. The South African powerhouse shatters boundaries; serving up a fusion of pop, R&B and her signature amapiano rhythms.

UNCLE took over the capital with B2 flyposters. Bold, sharp, and impossible to ignore – just like the record itself.

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Work08.2608.26Kelela: New Avatar

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Kelela released her exclusive LP, New Avatar, pressed on Lake Queen vinyl and limited to 1,000 hand-numbered copies. Featuring PinkPantheress, A.K. Paul, and Fousheé, the release came with a clear rule: once sold out, no represses.

UNCLE announced this exclusive drop in London, running 4-sheets across the city to let the fans in on it first.

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Work08.2608.26Léon Bridges: Happiness Anytime

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Leon Bridges surprised fans by announcing his upcoming album, Happiness Anytime. Positioned as a major gospel and soul release for the autumn, the first, four-track instalment dropped early to deliver joy and positivity.

UNCLE spread this warmth across the streets of London with 4-sheets—making sure the city caught the vibe long before the full album landed.

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Work08.2608.26ADÉLA: PRIMA

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Adéla teased her upcoming album with an international campaign: ‘The baddest b!tches are in…’.
Ahead of her album, PRIMA.

UNCLE brought the teaser to London, putting the announcement directly into fans’ hands and igniting debate across the city.

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Work08.2608.26ASTRID & MIYU

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Astrid & Miyu set out to be more than a jewellery brand – they launched a movement to revolutionise the jewellery experience. Built around the concept of stacking and styling, the brand transformed how customers wore and bought jewellery.

UNCLE brought this energy to the streets of London and Manchester with B2s and 4-sheets – but an invitation to stack away !

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Work07.2607.26A.P.C

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A.P.C. launched its new denim collection, with the evocative phrase ‘there’s a long story between my denim and me.’

UNCLE x Alchemy brought the story to Manhattan’s streets with a bespoke installation, ensuring the campaign resonated on New York’s streets.

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Work07.2609.26Carlsberg

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Carlsberg threw out the playbook with their “Goal Posters” campaign. Instead of focusing on star players and major productions, they turned the city into instant football pitches across London and Manchester. The rules were simple: grab a ball, bring a mate, and take over the street.

Working alongside lead creative agency Fold7 and experiential agency Hyperactive, UNCLE transformed megasites in three key hotspots and encouraged participation beyond the screen.

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Work07.2607.26Syd: Beard

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Four years after Broken Hearts Club, Syd returned with a set of love songs about liquor, holsters and borrowed hoodies.

UNCLE brought the launch to London’s streets with B2 posters, and left Syd to take over – roaming the city to draw beards on her own face.

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Work07.2607.26Kosas x Space NK

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Kosas officially arrived at Space NK by launching their exclusive collection to the UK streets. Inspired by the art of colour, the Impressionist Multistick brought the news of the collaboration; the seven earthy shades available only at Space NK.

UNCLE took over London and Manchester with 4-sheets, paste-ups, megasites and stencils across London and Manchester.

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Work07.2607.26SailGP

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SailGP brought racing straight to New York. Charging with their “Greatest stage, closer than ever” campaign, they sent a clear, unmissable message to the city: think racing, think SailGP.

UNCLE light up key city spots with 36″ x 24″ posters to bring the messages to the street.

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Work07.2607.26Jordans

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Jordan Brand’s ‘The One’ tournament returned for summer 2026. The global one-on-one competition landed back on the calendar, giving 14 to 18 year-old hoopers around the world another chance to prove who owned the court.

UNCLE took the tournament straight to London’s streets with B2 blocks. Refs couldn’t save you.

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Work07.2607.26Montirex

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Montirex lit up New York with one message: new stage, same show. Built on sport and relentless drive, the brand teamed up with Olympic medallist Ben Whittaker to show that performance and style go hand in hand.

UNCLE brought the campaign to Brooklyn, projecting the brand and athlete onto the streets where the city comes to life.

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Work07.2607.26Justin Bieber: SWAG LIVE FROM COACHELLA (WEEKEND II)

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Justin Bieber immortalised his second ‘Bieberchella’ run with the release of ‘SWAG LIVE FROM COACHELLA (WEEKEND II)’.
This live drop featured Sexyy Red, Honey Dijon, and SZA, coinciding with both of his headlining sets landing in full on YouTube.

UNCLE took the news to the streets of London, deploying 4-sheets across the city to ensure the global release went straight to the fans.

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Work07.2607.26Antler

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Antler took their monogram to the streets of New York to celebrate their new Summer Capsule launch in the US.

UNCLE brought both 72×48 and 36×24’s to the city’s daily commute, bridging British travel heritage with New York’s energy.

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Work07.2607.26Ken Carson : Xperiment

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Ken Carson dropped xperiment in full – a 22-track blockbuster confirming his rise. With 2hollis producing ‘shadeson’, the record also brought in Destroy Lonely and Playboi Carti.

To mark the release, UNCLE hit key locations in London with 4-sheets, taking Carson’s sound straight to the city.

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Work07.2607.26Versus x Levi’s

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Levi’s has officially entered the pitch. Teaming up with the FA for its first-ever England collection, the denim giant has crafted a lineup uniting fans ahead of this 2026 Fifa World Cup.
London’s vintage curators 194 starred in a campaign that was a love letter to the city’s youth culture.

UNCLE covered the streets with 4-sheets and paste-ups bringing the Three Lion’s first denim drop to the city.

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Work07.2607.26Réalisation Par

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Réalisation Par introduced the season’s staple with the Cora; a softly draped, fluid dress crafted for long summer events.

UNCLE deployed the campaign across London and New York, in B2, 4-sheet and 36″ x 24″ formats. This cross-continental approach ensured the Cora became the definitive look for the sunny days ahead.

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Work07.2607.2660 Years of Notting Hill Carnival in Pictures

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Europe’s biggest street festival returns to one of London’s most popular districts.

Each August bank holiday, Notting Hill becomes a hub of fashion, food, music and culture.

This free festival celebrates everything Caribbean – with parades, music, food and dancing, it attracts up to two million people over two days every year.

With over three miles to cover, brands take to the streets to cut through the summer crowds.

To celebrate the 60th year of Notting Hill Carnival, we have compiled some of our favourite photography.

To join the party in 2026, contact UNCLE.

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Work07.2607.26Pinterest x Cannes

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Pinterest Manifestival brought digital inspiration into the physical world at the Cannes Lions International Festival of Creativity. This real-world space materialised trends, inviting guests to make, taste, wear and create. For the occasion, Pinterest partnered with Adobe to launch the Visual Search Studio, allowing guests to scan the objects they love with handheld “search bars” to instantly capture their unique aesthetic.

UNCLE created a bespoke installation that encouraged guests to disconnect from their screens and unlock their creativity. UNCLE built an environment focused on tangible interaction, adding texture to transform passive scrolling into active, real-world engagement.

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Work07.2607.26Jorja Smith: What Are The Odds.

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Jorja Smith previewed her album What Are The Odds with her Wizkid collaboration, “Alive.” The music video follows the singer through a flirty summer night in Paris, capturing an atmosphere of pure romance.

UNCLE brought this energy to the streets with 4-sheets accross the capital. The odds of missing it were zero.

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Work07.2607.26Loveholidays

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Loveholidays launched a competition for the British public; ‘Eat crisps, win trips.’ Turning a simple daily snack into a ticket abroad, the campaign came to life through the “Crisps From Abroad” pop-up store. Designed to spark debate over which country has the best snacks, allowing people to relive their favourite holiday memories.

UNCLE brought the challenge directly to the streets of London with quads and 4-sheet blocks.

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Work07.2607.26The Global Beatles Day

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Global Beatles Day returned to commemorate the band that redefined music culture. Fans united around a timeless message, ‘All you need is love’. The campaign used bold, nostalgic typography and iconic imagery to remind the public that wherever you are and however you celebrated, ‘it’s easy’.

UNCLE marked the anniversary across London and Liverpool with 4-sheets. They brought the celebration straight to the street, plastering blocks of pure pop heritage.

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Work07.2607.26River Island

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River Island launched its collection in collaboration with artist Morgan Jamieson. Known for her vibrant, nature-driven artwork, the release embodied colourful swimwear and floaty dresses – injecting energy into Manchester’s summer.

UNCLE deployed a series of 4-sheet blocks, transforming streets into a burst of pure colour.

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Work07.2609.26Eggslut

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Eggslut hijacked the FIFA World Cup with a limited-edition sandwich.

Partnering with Uber Eats, the brand fed England’s football mania with a hefty discount and the classic message ‘it’s coming home’.

UNCLE brought the news to the fans in Manchester. 4-sheets at the heart of the city turned walls into a clear statement for supporters.
#itscominghome

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Work07.2607.26Bottega Veneta

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Under Louise Trotter’s creative direction, Bottega Veneta launched IL MIO – its first portrait series captured by Drew Vickers.
This campaign celebrated the connection between iconic bags and their wearers. It documented ‘what belongs to me’ through an authentic lens, proving that luxury belongs in the wild.

UNCLE brought 4-sheets to London; from Soho to Kensington, Mayfair to Marleybone.

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Work06.2606.26Hoodrich

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Hoodrich mark the beginning of a new era. Designed exclusively for online release, the collection introduced elevated fits, upgraded fabrics and a fresh approach to everyday streetwear.

UNCLE delivered a clean, powerful aesthetic with a wave of 4-sheet and B2 blocks. The reinvention staying true to their signature : from nothing to something.

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Work06.2607.26Madonna: Confessions II

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Madonna returned after a seven-year hiatus with her fifteenth studio album. Spearheaded by the lead single “I Feel So Free” – a track designed to reignite the dancefloor energy that fuelled, Confessions on a Dance Floor.

UNCLE deployed 4-sheet poster blocks across the UK’s major cities, turning the launch into an event across the streets.

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Work06.2606.26Wonderskin

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Wonderskin redefined the ultimate gloss, seamlessly blending cinematic heritage with beauty innovation for its limited-edition SUPERGIRL collaboration. This exclusive collector’s set features a warm coral lip stain and a galactic-shine silver gloss.

UNCLE orchestrated a 4-sheet blocks campaign across key high-traffic hotspots, transforming everyday streets into a celebration of power and style.

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Work06.2606.26Charli XCX : Music, Film, Fashion

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Charli XCX marked her next chapter with the new album, Music, Fashion, Film. True to form, the British star’s artwork featured the unexpected – The Velvet Underground founder John Cale, fashion designer Marc Jacobs and director Martin Scorsese.

Taking over London, Birmingham and Manchester, with B2s and megasites, UNCLE brought these iconic figures to the streets.

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Work06.2606.26Tank Magazine x Mont Blanc

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Tank Mag launched its Summer Reader Issue in collaboration with Montblanc, providing a day in the life of the iconic pen.

UNCLE deployed 4-sheets across the city’s creative hubs to bring this premium partnership directly to the street.

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Work06.2606.26Granado

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Granado, brought Brazilian vibes straight to Manhattan with a distinct tropical energy. This campaign marked the official launch of the new fragrance, Nós Temos Banana – a celebration of Brazilianness. An olfactory release that added a layer of tropical irreverence to the city streets.

UNCLE brought the tropical to the street, utilising 36″x24″ and 72″x48″ posters to place the vibrant artwork into the daily path of New Yorkers.

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Work06.2606.26Modest Mouse: an eraser and a maze

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Modest Mouse returned with their new album, An Eraser and a Maze. Their first independent release in nearly 30 years, the Pacific Northwest legends pondered endurance and mortality, abandoning the polish of recent records for a no-filter approach.

UNCLE mirrored this direction across London with bold 4-sheet and B2 formats delivering the psychedelic artwork to the streets.

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Work06.2606.26Paula’s Choice

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Paula’s Choice became an official sponsor of the FIFA World Cup 2026™, striking with the motto: Proud Supporter of Your Skin.
Throughout the tournament, this partnership protected complexions through the pure adrenaline of the beautiful game. While fans backed their teams through victory or defeat, Paula’s Choice protected their skin.

UNCLE targeted Amsterdam with a major wildposting campaign, driving sharp B1 and 2×2 formats straight to the fans.

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Work06.2606.26Heinz

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Heinz Mayo transformed London’s food scene with a playful twist. Launching the Heinz Mayo AutoMayoMat, a self-serve sandwich automat in the heart of Soho, they offered fresh creations during a limited two-day pop-up.

UNCLE coated the surrounding streets in B2 posters, feeding tasty visuals to hungry londoners. This sharp campaign started conversations and disrupted the daily lunchtime ritual.

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Work06.2606.26Nemiroff

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Nemiroff vodka injected a raw energy into British nightlife. The brand unleashed its signature: rise, toast & roar across city hotspots.

UNCLE orchestrated the campaign, driving the visual takeover straight into London, Manchester and Liverpool with sharp 4-sheets, placing the brand’s message directly into the path of crowds.

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Work06.2606.26Hunza G

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British swimwear pioneer Hunza G let the secret out. Born in London, the brand invited its community back to the source to celebrate its largest giveaway to date, sharing exclusive surprises where the story first began.

UNCLE took over East and West London with 4-sheet and 8-sheet poster blocks, taking the message straight to the streets.

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Work06.2606.26Ed Sheeran x Martin Garrix : Repeat it

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Martin Garrix and Ed Sheeran just dropped their collaborative track, “Repeat It”. The creators answered a twelve-year wait for their fans, finally locking in this musical partnership and revealing the track to the world.

UNCLE backed the release with 4-sheet campaign plastered accross the city, bringing this musical announcement straight to the fans.

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Work06.2606.26SIZE ?

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Streetwear destination size? just dropped its new store right in the heart of Barcelona. The brand celebrated this major opening by partnering with Mad Radio Barcelona and Asics for an exclusive launch event.

To ensure the collaboration hit hard, UNCLE locked down the Barcelona streets with high-impact B0 poster formats. The bold flyposting campaign blasted the announcement across the city, making maximum noise for the partnership.

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Work06.2606.26Fin Labs

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Fin Labs hosted a major three-day event right in Midtown Manhattan, featuring eight practical sessions to build perfect customer experiences. Industry pioneers shared exclusive insights, with speakers from Kalshi, Anthropic, Clay, DaySmart, and Kyle Poyar taking the stage.

UNCLE invaded New York with a citywide flyposting campaign bringing this tech conversation to the streets of Manhattan.

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Work06.2606.26Ariana Grande: Hate that I made you love me

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Ariana Grande struck hard with the release of ‘Hate That I Made You Love Me’, the chilling lead single from her new album, Petal. This launch marked a shift in her musical narrative, delivering a haunting experience that resonated immediately.

UNCLE brought this moment to London, deploying hypnotic B2 formats city-wide.

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Work06.2607.26Boards of Canada: Inferno

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Months after teasing their return, Boards of Canada plunge straight into the blaze.

Rolled out in three phases, the campaign first introduced enigmatic faces, gradually brought them to light within an escalating disco vibe, and finally landed the launch of Inferno — immersing audiences in an optimistic universe.

Arriving at the peak of the UK’s apocalyptic heatwave, the release delivered a sonic mirror to a world on the brink and stepped forward as an urgent interrogation of contemporary society.

UNCLE drove this home across Manchester and London through 4-sheets, B2 blocks and paste-ups, turning the streets into a stark manifestation of the future.

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Work06.2606.26Lisa Eldridge

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Lisa Eldridge brought her clinical expertise to New York, solidifying the brand’s reputation as the most trusted name in beauty. Long-cemented as a go-to for celebrities, the label launched a new pop-up store in the city.

Utilising a variety of formats citywide, UNCLE brought the store news to Manhattan, Brooklyn, and Williamsburg. The streets, transformed a testament to modern cosmetic authority.

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Work05.2605.26Kayali

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Kayali took over Berlin with a bold, experiential campaign that turned heads and sweetened the daily commute. To launch the irresistible new fragrance, Vanilla | 28, the brand unveiled an audacious sampling billboard rooted in a simple philosophy: ‘Life’s too short not to live it sweetly!’

Executed by UNCLE, this interactive activation allowed passing Berliners to take a little sweetness with them. It was a cheeky, sensory escape brought to the street, proving that Kayali know exactly how to deliver pure indulgence.

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Work05.2605.26Minor Figures

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Minor Figures highlighted its signature Regenerative Barista Oat milk, a staple crafted in harmony with nature. They reinforced their commitment to sustainable farming, with their ‘Higher States of Harmony’ campaign reminding coffee lovers across London of their favourite plant-based choice.

With UNCLE, their 4-sheet posters brought the iconic milk straight into streets, directing everyday commuters to their next mindful morning brew.

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Work05.2605.26Clean Up Westminster

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Clean Up Westminster delivered another disruptive message, driven by an uncompromising directive: ‘take big money out of politics’. They carried their campaign straight to the heart of government to ensure it could not be ignored.

UNCLE deployed clean graffiti – temporary street statements that cut through the city noise, sparking vital conversations among commuters while keeping the streets perfectly clean.

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Work05.2605.26The Hoxton Hotel

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The Hoxton Shepherd’s Bush welcomed a vibrant addition to its culinary line-up. Chet’s cleverly blends the fragrant, smoky flavours of Thailand with the nostalgic comfort of a classic American diner, immediately capturing the neighbourhood’s attention.

UNCLE launched a 4-sheet campaign to announce the opening, with custom window clings guiding food-lovers straight towards the borough’s newest destination.

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Work05.2605.26Mike D: Switch up

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Beastie Boys’ founding member, Mike D, finally dropped “Switch up”, his first-ever solo single. Coming fourteen years after the group’s last album, “Hot Sauce Committee Part Two”, this legendary return rewarded fans after over a decade of anticipation.

UNCLE ignited this comeback across London with punchy B2 formats. The campaign splashed a wave of good vibes over the blocks, driven by the single objective of bringing absolute happiness to everyone.

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Work05.2605.26ME+EM

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Once again, ME+EM hit New York hard to paste its new summer collection across the city, boldly showcasing its motto, “Intelligent style, now and forever”.

UNCLE supported the brand by deploying 72″ x 48″ wildposting formats in the heart of Manhattan, turning busy streets into a striking visual statement. ME+EM successfully magnified the brand’s chic essence, capturing the best of the streets.

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Work05.2605.26GIVEON : BELOVED – ACT II

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R&B star Giveon just dropped his new album, “Beloved – Act II” and this deluxe edition unveiled five exclusive bonus tracks. The release offered a deeper look into the artist’s introspective lyrics and captivating baritone voice.

UNCLE made this launch unmissable by flooding the London streets with an eye-catching B2 formats, bringing this musical masterpiece straight to the people amplifying Giveon’s soul-stirring energy.

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Work05.2605.26The Hoxton Hotel

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The Hoxton Hotel celebrated, its famous Southwark restaurant, Seabird, with stand-out seafood and breathtaking panoramic London views. It was the perfect time to experience their infamous lobsters and glamorous vibe.

UNCLE launched an appetite-inducing 4-sheet flyposting campaign to highlight this culinary hotspot. By splashing the streets with mouth-watering visuals, UNCLE brought the venue’s unique appeal to life, inviting food lovers to discover London’s ultimate rooftop dining experience.

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Work05.2605.26ADANOLA

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Coffee in hand, leggings on, city conquered. Adanola joined UNCLE for a high-impact takeover of the New York streets. This campaign commanded the city’s attention, promoting the latest collection with a singular ‘everyday uniform’.

Raw 72″ x 48″ flyposting saturated Manhattan’s most iconic locations. The display brought a sense of effortless poise to the rugged city walls. The brand’s lifestyle felt truly contagious, proving that comfort remains the ultimate luxury.

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