Sport & fitness - UNCLE

Work11.2511.25Adidas x i-D Magazine

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Two iconic brands, Adidas and i-D, became one recently in New York to relaunch the iconic Superstar II. Both rooted in youth culture, the collaboration aimed to reconnect the Superstar with the communities that shaped it.

UNCLE rolled out an extensive wildposting takeover in downtown New York, layering walls with a grid of striking black-and-white faces that is unmistakably i-D. To anchor the campaign into the neighbourhood, we built a bespoke newsbox – an object rooted in the pavements of New York – but redesigned to feel like an artefact of the Superstar universe.

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Work10.2510.25Adanola

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Founded in Manchester, Adanola is designed to be as versatile as your lifestyle. Whether you’re running, running errands, or just running late, each piece is designed so that you feel your best while doing so. In the heart of New York, UNCLE brought Adanola’s athletic-heritage meets street-essence message to life. Taking over the walls and facades of Manhattan and Brooklyn, the campaign leaned into Adanola’s minimalist branding, with each poster acting like a scene from the collection. Simple, strong and everywhere.

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Work09.2509.25Saucony: Run Shoreditch 10k

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Saucony is no stranger when it comes to crushing tarmac. Outside of designing high-performance footwear, the brand has now created East London’s newest closed-road race; Run Shoreditch 10k. UNCLE and Evolve hit the ground running on this with a location specific campaign built from B2s, 4 sheets and megasites.

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Work07.2507.25New Balance: 1000

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UNCLE collaborated with New Balance on a wildposting campaign in Milan, placing dark visuals of the 1000s against the green and gritty backdrop of the city. Originally released in 1999 as a performance shoe, this iconic sneaker was reissued in 2024, becoming one of the brand’s most popular trainers and now, with JD Sports, they’ve launched four colourways. Our wildposting campaign put a spotlight on the futuristic black shoe using bold B1 posters that magnified the slick design to passersby, cementing New Balance’s reputation for being one step ahead.

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Work07.2508.25Self Space Social

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Self Space Social

Whether you’re keen to grow, connect or simply hit pause on life’s relentless pace, Self Space have got you. Having just launched Self Space Social, a new location for community and connection, UNCLE made the announcement. Blocks of pink, with illustrations of humans bettering themselves, were flyposted all throughout London – asking the streets for a bit of introspection.

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Work06.2506.25Adidas: Manchester

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The iconic trefoil logo has lived a thousand lives and conquered every corner of the planet. In its time, Adidas has exploded into a monolith of subculture and sportswear. Now, the city of Manchester are welcoming Adidas back to their corner, reopening their flagship store on Market Street. With DJ sets from Mani (The Stone Roses), DJ Paulette and DJ Polly; it’s a party and you’re invited. To celebrate, UNCLE turned the city blue. With the recognisable trefoil and three-stripe flyposted in wall-to-wall blocks, it’s safe to say the city of Manchester won’t be missing this one.

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Work03.2504.25Nike x Slawn

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Nike x Slawn

The new Nike x Slawn collaboration is taking over London with an electrifying flyposting campaign, infusing the drop with raw street energy through a bold mix of speed, style, and statement—impossible to ignore. Building on this momentum, the second phase unleashes a striking takeover of East London, where towering megasites and bespoke graffiti push the limits of street culture and design. It’s a fearless fusion of art and sport – where raw creativity meets urban edge – creating an unmistakable aesthetic that embodies rebellion at its core.

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Work01.2504.25Hoka

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london - hoka - wildposting

london - hoka - wildposting

Hoka

When Hoka set out to make waves in London with the launch of their first European store, they didn’t just open a shop—they created a movement. The Run Stop Corner Shop, with its clever twist (“stopping optional, running shoes mandatory”), was designed to grab attention and get people talking.

We blanketed the city with striking large-scale displays and flyposting in high-traffic hotspots, ensuring Hoka’s debut wasn’t just seen—it was felt.

But this campaign was about more than visibility. It was about creating a moment. We sparked curiosity, ignited conversations, and ensured the buzz spread far and wide—leaving a lasting impression that kept London running back for more.

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Work09.2409.24Gymbox

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Fitness hot shot’s Gymbox cut the crap with their latest campaign that plays on cultural stereotypes and combats them instead with refreshing honesty that’ll be sure to make their gyms just that much more appealing. Humour pours from the slogans offered amongst their art works and UNCLE was happy to oblige to take messages like ‘bottomless brunches, uppercut punches’ to London streets this September.

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Work05.2405.24Man City x PUMA

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Man City FC and sponsors PUMA celebrated the moment with this reactive campaign that went up overnight from the club’s final game. It left the club the first team to win four consecutive Premier League titles. UNCLE took over the streets of Manchester with large scale megasites and blocks to commemorate their legend status that the city won’t soon forget.

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Work05.2411.24TALA

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tala - flyposting - manchester

Tala need no introduction, they took the fitness world by storm thanks to founder Grace Beverly and haven’t looked back. With roots firmly planted in activewear their designs are stylistically curated, thought-out and practical. The campaign announces their arrival at Selfridges and UNCLE brought news to Manchester city streets.

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Work05.2405.24Formula E

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It’s that time of year again when racing returns to Berlin for the E-Prix. This was the cities tenth year hosting the Formula E event and sees world class drivers come together to showcase the pinnacle of electric motorsport engineering. The event itself delivered an adrenaline filled weekend that was complimented by the posters UNCLE got out on the streets of the city.

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Work04.2405.24Adidas Originals

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Adidas Originals have a style to suit all occasions – from Sambas diverse set of colour combos, the timeless appeal of classic Superstars and even Spezials, the potential game-changer, poised to define the next season’s footwear trends. Despite the Originals differences, the Adidas brand has become a globally recognized symbol adorning pavements worldwide. UNCLE went bold with blocks, megasites paste ups in Liverpool, Manchester and London to make as much impact as the footwear.

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Work03.2405.24Lifetime

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Lifetime are launching eight new athletic clubs across New York City and in tandem with this chose to launch a wildposting campaign to break the news to The Big Apple. The brand extend beyond the confines of a traditional gym to assist you in maximising life’s opportunities which leads to the slogan featured on the poster – ‘what you do in your life, is determined by what you do with your time’. With both small and larger formats showcasing two creatives, their mission was met during the campaign courtesy of UNCLE.

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Work02.2405.24Adidas x Always Do What You Should Do

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The collaboration between sports giant Adidas and London’s own skate brand Always Do What You Should Do has resulted in a showing that graphically took the streets to new heights. The co-designed capsule collection pulls from retro elements of both brands, crafting designs that honour the essence of ADWYSD’s origins. Whilst the campaign spanned across the city, it was the showcase at our Brick Lane megasites that truly stole the spotlight.

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Work01.2405.24Nike x Erling Haaland

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Erling Haaland never seems to put a foot wrong, and his next step was in collaboration with Nike on the Phantom GX striking shoe. The design sees a ‘gripknit’ fabric that offers maximum ball control, so you can tackle a corner like the poster star. UNCLE flyposted Manchester with large formats for a high impact look at the release.

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Work01.2405.24Diadora

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Italian sportswear company Diadora have a history in the industry that solidifies them as legacy brand. Getting their start in the 80s when world class tennis players wore their B.Elite styles, this has carried through to modern day where the trainer still holds its position. The range is now available in colourways that capture the casual, classic and bizarre, bringing that vintage touch to any occasion.

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Uncategorised Work11.2305.24Sports Direct

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We’re coming up on Christmas and Sports Direct want to fulfil wish lists in time for the big day; the mentality here is dream big! Their campaign took advantage of UNCLE’s square paste ups to maximise the original artwork design, putting their stamp on the city in style.

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Work11.2304.25My Protein

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My Protein are a home for fitness fanatics to swarm and get their fix for all things gym and health, and now – with a launch of their low-calorie protein drink – users have more options that ever to satisfy their macros. The brand activation saw four flavours at the fingertips of New York residents who were drinking it up all day courtesy of UNCLE.

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Work11.2305.24Nike x Footlocker

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A collaboration fit for a city where athleisure rules the pavements. Nike meets Foot Locker for the anniversary of the classic TN show design, 25 years of a shoe with sole! The posters stood out strikingly in fashion hubs London and Manchester, making sure to takeover and dominate their respective cities to pay homage to the iconic design courtesy of UNCLE.

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Work08.2305.24Ganni x New Balance

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What do you get when you mix a forward-thinking fashion line with an iconic sportswear brand – a collaboration that has left jaws on the floor and a product in high demand. Ganni and New Balance sought to confirm the answer to this question in conjunction with the announcement of three new trainer designs released this August. UNCLE pasted their poster – illustrated by New Yorker cartoonist Suerynn Lee – across the streets of London.

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Uncategorised Work08.2305.24DC Shoes

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Yet another collaboration between Lucien Clarke and DC Shoes has hit the streets of London. Their use of gritty photographs worked in harmony with the imperfect finish of the fly format that left the campaign looking well integrated with its surroundings. The drop sees two classic shoe styles merge to create the new DCV’87 LYNX.

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Work07.2305.24VEO

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VEO are on a mission for a brighter future in sport with their campaign that aims to bring awareness to the disparity between men and women’s football. Their poster was hard hitting in a large format that allowed the message to speak for itself, and whilst we have come a long way – there is always more progress to be made. UNCLE happily worked with them on the streets of London and got a kick out of their content.

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Work06.2305.24PUMA

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In conjunction with the recent league win for Manchester City FC, their long-term sponsor PUMA set out to mark the moment on the streets of the club’s hometown. The creatives pay homage to the team’s iconic sportsmanship over the last three years of consecutive title wins. UNCLE got onto the field with to mark the moment where it mattered.

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Work05.2305.24Adidas

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Adidas have re-invented their classic Samba silhouette in collaboration with producer and artist Pharrell. The shoe is now available in five different colour-ways that celebrate the craftsmanship and heritage of the design, whilst staying true to Pharrell’s personal stylings. The graphic and vibrant artwork worked well in a repeated block format across the city of London.

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Work03.2305.24Air Max

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UNCLE canvased Nike’s stark, contrast creative across the streets of London in anticipation for Air Max Day, falling on the 26th of March. The shoe is arguably their most iconic release over the decades and felt an appropriate addition to style districts Hackney, Peckham and Soho. Featured in the campaign is the air max 95 – a design inspired by 90s aesthetics – which mixes ‘unbelievable comfort with fast paced style’ that suits the needs of many a city dweller.

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Work01.2305.24Merrell

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Merrell dominated the east and west coast of America with both projections and posters courtesy of UNCLE. Brutalist backdrops provided the perfect visual accompaniment to the collection’s grounded colour scheme across both New York and LA.

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Work09.2204.24GOAT x Paris Saint-Germain

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GOAT x Paris Saint-Germain - Flyposting, Paris

Luxury streetwear platform and store GOAT are dipping their toe into the sports world with an exciting collaboration. They’re becoming the sleeve partner of football club Paris Saint-Germain, giving the already stylish team a streetwear upgrade. Our Paris wild posters featured iconic French footballers like Messi and Neymar wearing the new kit.

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