“Convincing the world to get more ear piercings one poster at a time” is a tagline fit for the jewellery brand Astrid & Miyu that continue to provide a sparkle for its customers. Their bespoke ear stacking got people listening on the streets of London. UNCLE’s efforts were celebrated by their brand with a social post displaying the power of tangibility.
What do you get when you mix a forward-thinking fashion line with an iconic sportswear brand – a collaboration that has left jaws on the floor and a product in high demand. Ganni and New Balance sought to confirm the answer to this question in conjunction with the announcement of three new trainer designs released this August. UNCLE pasted their poster – illustrated by New Yorker cartoonist Suerynn Lee – across the streets of London.
Yet another collaboration between Lucien Clarke and DC Shoes has hit the streets of London. Their use of gritty photographs worked in harmony with the imperfect finish of the fly format that left the campaign looking well integrated with its surroundings. The drop sees two classic shoe styles merge to create the new DCV’87 LYNX.
FACT magazine is a pioneer of electronic art and has long been a hub that creatives flock to when released. Issue 05 is an art and gaming special with a selection of four covers that UNCLE pasted on the ever stand out bespoke hoarding at 180 The Strand.
Cernucci took on the streets of London with a neon amalgamation of fashion in their latest creative. The refreshingly cool take on summer style marks a collection that’ll leave you chasing sunsets. UNCLE turned the urban jungle of London into a sunshine state for the brand.
Is it still summer without any shade(s)? Ray-Ban are bringing bold, bright and bio-based frames this summer – available in their classic sun lenses for every style statement. The artwork was envisioned by Donna Adi who infused it with a unique perspective to make a splash on the streets of London and Liverpool.
UNCLE welcomed to the streets the latest collaboration between Ganni and Ace & Tate. A collection of diverse faces made one with abstract sunglass silhouettes turned heads in London. The duo managed to strike the balance making their designs just the right amount of effortless, and amongst fashion lovers galore the modern creative made waves in the edgiest districts of the city.
You Swim champion inclusivity with their size friendly collections offering all bodies that chance for comfort and fit. Their new Stretch II fabric moves and adapts with the body of the wearer for practicality and style for the summertime. UNCLE pasted the streets of London with their apt slogan – ‘fits you as you are’.
Adidas have re-invented their classic Samba silhouette in collaboration with producer and artist Pharrell. The shoe is now available in five different colour-ways that celebrate the craftsmanship and heritage of the design, whilst staying true to Pharrell’s personal stylings. The graphic and vibrant artwork worked well in a repeated block format across the city of London.
Armani Exchange have dropped their Spring/Summer 2023 collection – accessible, democratic, minimalist, sustainable and universal, it’s their answer to practical fashion. Their artwork utilised a glorious watercolour effect with moody model shots to give the campaign a grungy feel, perfectly matching the energy of the city it took home in courtesy of UNCLE.
Where comfort meets design – Rails want a new muse. Break into the summertime with the fashion brand and their latest collection that blends earthy tones with sweeping silhouettes in perfect harmony. UNCLE used 4 sheet blocks to turn the streets of London into a runway and make it official – spring is here.
Ganni are starting the new season with the release of the Bou Bag, an icon they hope will celebrate luxury in a new era for the brand. The design uses recycled leather as the brand continues its journey to be virgin leather free by the end of the year. The six colourways made for an iconic poster that splashed vibrance onto the streets of London.
Punk heritage and distinction continue to mix well with brand Vivienne Westwood as they’ve delivered on their Spring/Summer 23 collection. Dubbed by the brand ‘An English Renaissance’ the campaign let the clothes speak for themselves with the use of a dark, black background allowing the metallic colours and gaudy prints to shine. The artwork also featured supermodel Irina Shayk who stood out against the dark colouring even more so on megasites and paste ups across London and New York.
Supermodel Emily Ratajkowski donned Marc Jacobs for the brands new Monogram Collection of Spring 2023. Using a combination of shady, cool tones for the styling gave the final creatives a moody feel that Ratajkowski can pull off so well. Amongst the streets of London, the campaign looked fresh – a bold statement to mark the transition into a new seasonal era for the brand.
The affordable fashion powerhouse Missguided have undergone a rebrand and UNCLE spread the words across London to mark the date of the relaunch. The brand is reimagining itself and their product line to keep delivering on fashion staples worldwide. UNCLE used 4 sheet blocks to create vivid and eye-catching collections of posters to ensure effectiveness of the campaign.
Converse have taken neon to a new level in Paris whilst spreading the word of a transformative event run by creative director Jean-Jacques Ndjoli showcasing the next wave of music. Using a creative combination of light, sound and dance, this experimental event meant sparks flew for an evening of self-expression. UNCLE showcased the Parisian event ahead of its execution with a furry of colour and pattern.
Heaven by Marc Jacobs continue to push the boundaries of fashion theming with a combination of outlandish styling and direction in their latest campaign. The creatives have been modelled with a diverse casting including Lil Uzi Vert, Michèle Lamy, Ice Spice, Ethel Cain, Yves Tumor and Liv Tyler. To accommodate the unorthodox visuals UNCLE used a variety of formats to paint the streets for the young brand.
Set in dreamscapes of Mexico Browns are back with their SS23 collection that boasts closet changing modern classics from both fashion heavyweights and fresh newcomers alike. They paired their high fashion imagery with a mix of botanicals that reflect the shoot’s environment and the approach of summer. UNCLE maximised the impact of their creatives with a range of formats – our square pasteups making perhaps the most striking statement. Our posters went digital on the brand’s Instagram feed.
Birkenstock have decided to reimagine old styles for new seasons with their Spring/Summer 2023 collection that has already taken London by storm. Their new range promises suitable colours and a flexible sole – step into the Birkenstock bend experience! Their relaxed creative kept things cool streetside.
Flannels are a long-term partner of UNCLE, and their campaigns always cause a stir on the streets of London. Their latest limited-edition collection with C.P Company and KANO created neon noise that was widespread and bold.
‘Jewellery is a form of self-care’ say brand Astrid & Miyu as they used their posters as a chance for active advertisement. Their dainty collection add something to every outfit. They made things national with posters in key cities Brighton, Bristol and London. See their inclusion of UNCLE’s work on their social media to promote discounts as the public interacted with them.
Free People worked with UNCLE on a campaign to bring their thematic posters to London that transport onlookers to a bohemian paradise. Their laidback and neutral range delivers a southern Californian haze and the notion of summer being on its way – a perfectly timed addition in the UK given the approach of spring.
UNCLE canvased Nike’s stark, contrast creative across the streets of London in anticipation for Air Max Day, falling on the 26th of March. The shoe is arguably their most iconic release over the decades and felt an appropriate addition to style districts Hackney, Peckham and Soho. Featured in the campaign is the air max 95 – a design inspired by 90s aesthetics – which mixes ‘unbelievable comfort with fast paced style’ that suits the needs of many a city dweller.
COS decided to make an international splash and showcase their Spring/Summer 23 collection across Europe and UNCLE were happy to oblige. Using recognisable faces like Kieran Culkin gave their tailored pieces a fresh edge – this paired with contemporary direction of the focal images elevated the campaign to new heights. A mixture of wildposting and billboards were used to make sure visibility was high on the streets of Berlin, London, Milan and Paris.
Another Mag presents its new Spring/Summer 23 issue titled Mirror with a metallic wash of colour in nine vivacious covers. In their typical fashion their covers are home to a plethora of cover stars – a notable addition being Cate Blanchett donned in Comme des Garçons as she talks her Oscar nomination for latest movie Tar. Their bespoke hoarding is a canvas fit for the contemporary magazine and its alternative creatives.
Loeffler Randall and their new bridal collection promised blushed satin and diamantés as UNCLE flooded their visuals on the streets of New York. Their silky creatives were taken in a delicate direction with the pastel colour palette working as a contrast with the city streets. UNCLE wildposted the city and the Category is: courthouse wedding.
The Amsterdam based label Róhe is a refined atelier that prides itself on precise and strong identity with regards to design direction. Their continual development and reinvention of wardrobe classics put their brand at the pinnacle of contemporary apparel design. Paris provided for a suitable home to the campaign where Róhe used a classic and refined creative to reflect their brand on the streets.
Victoria Beckham and her Beauty line feel at home with their gilded and glamourous imagery working in poster and projection form with an elegant ease courtesy of UNCLE. The brand carries a gravatas that suits the style hub Paris and the sheen of the visuals glittered amongst the lights of the city. The brand also made use of our campaign on their socials with an array of imagery we captured.
The new collaboration between Maison Margiela × Gentle Monster has caused quite a stir on the streets thanks to their warped visuals – created using a life-size scanning technique. The creative portrays their ‘Créature’ and promotes their genderless line containing eleven pieces that are all available in numerous colourways. UNCLE have primarily flyposted using paste ups across London to take advantage of the campaign’s imagery.
Overcomplicating can become reductive and so the choice to house the creatives of the new Spring/Summer Vivienne Westwood campaign in an uncharacteristic black backdrop lets the clothes take centre stage. The evocative backdrop choice contrast greatly to the audacious colours and stylings of the collection with the self-proclaimed renaissance troop borrowing from historical references – a style that has become synonymous with the brand. UNCLE pasted in Paris by wildposting the streets with the iconic brand.
Jil Sander is a brand dictated by strong lines and block colouring; their brand feels luxurious and fresh with simplistic elevation. UNCLE flyposted across London, and the city took a liking to the glossy glare of their simple posters, creating intrigue with their minimal design – much like the clothing. The Women’s and Men’s Fall/Winter 2023 out now.
The graphic Felt clothing brand is rooted in unapologetic freedom of expression – their tagline ‘For Every Living Thing’ indicating their desire to connect friends with their designs. Set in a retro skate ring the creatives emphasize these fundamentals of the brand well. Their Autumn/Winter 2022 collection lined New York’s streets with vivid nostalgia.
Boiler Room has always been a keyhole into the underground so aligning with cutting edge streetwear brand Perks and Mini on a collection seemed a no brainer. A distorted logo merging the two brands was emphasised with a vibrant orange creative, that perfectly representing the psy-life heritage of P.A.M’s brand. The collection is available now – but you already knew that because of UNCLE.
In their quest to champion originality Moon Boot have embarked in their latest campaign that celebrates individualism surrounding the extra-terrestrial elements of Los Angeles. They have collected bikers, surfers, designers and artists alike to represent the contemporary fashion direction of the brand that does adaptive and durable footwear like no other. The unconventional stylistic direction of their visuals brightened the urban landscape of New York thanks to UNCLE.
Launching on February 1st 2023 is the latest COS collection in collaboration with well-known street-luxe designer Reece Yeboah. Yeboah has emphasised the clothing’s season-less feel which adheres to the powerful nature of streetwear. The pieces themselves celebrate a personal story that showcases the power of community. The striking yellow emblem is a motif of metamorphosis and stood out as a stencil in some of London’s most recognisable corners like Oxford Circus and Carnaby Street, whilst flyposters covered the rest of the city for maximum impact.
‘It’s time to change your fashion habits!’ Lampoo have proclaimed a bold statement in their latest international campaign. The second-hand luxury retailer are calling for wardrobe detoxes and sustainability, breaking the fashion cycle that promotes over consumption. Their message has been spread over London and Milan courtesy of UNCLE.
Merrell dominated the east and west coast of America with both projections and posters courtesy of UNCLE. Brutalist backdrops provided the perfect visual accompaniment to the collection’s grounded colour scheme across both New York and LA.
Marc Jacobs pulled no punches with a flyposting campaign centred around the iconic model Kate Moss, her status amongst the fashion world made for an invaluable addition to the collection showcased in the creatives. The contemporary direction of the visuals elevates the sharp motifs of the clothing and feels at home on the edgy streets of London and Paris.
Beauty Papers collaborated with MAC Cosmetics on their ‘Give A Glam!’ campaign in which 100% of profits from their iconic VIVA GLAM lipstick were donated towards World Aids Day this December. UNCLE flyposted the strikingly effortless cover image across London, letting the quintessential MAC product resonate with the streets for the worthy cause.
A brand built upon reinvigorating traditional styles and methods see Jessica McCormack stand out as a nostalgic look into the future. Laced in prestige, their pieces prove time and time again – the best nights start with diamonds. Her luxurious creatives added some glitz to the grey across London, courtesy of UNCLE.
The brand utilised our posters for a video on their Instagram that depicts our paste ups hitting the streets, giving them global visibility for a local campaign.
Fashion mogul ASOS are a global sensation with their forward-thinking and curated brand selection. Their ‘Feed Your Style’ campaign emphasises the personal touch fashion taste can have and their aesthetic vision come together to create a vivid collision of colour and style. Their latest look book reflected the sunshine in Los Angeles and stood out from the grey in New York thanks to UNCLE.
ARKET’s well-made and durable product offerings make their Autumn/Winter drop essential as the winter months arrive. Dubbed the Upcycled Collection – thanks to the use of sleeping bags and bedding products that would have otherwise gone to waste. The designs blend energy with seasonal staples and we pasted their bold creatives over the streets of Berlin, Paris and London.
The brand featured the campaign across their socials.
COS have solidified themselves as a distinctive design house that champions high-end minimalism, and their AW22 capsule collection is no different. It centres streamlined design and classic silhouettes ahead of the colder months – this aesthetic being reflected in their chic campaign imagery. The line has made an international statement as UNCLE have been wild posting across London, Paris and Berlin.
Burberry are the epitome of combining technical functionality with style and their latest outerwear collection Night Creatures strives to continue this legacy. Since Burberry’s beginning innovative outerwear is firmly at the core of the brand and they still continue to elevate the concept with this campaign. Night Creatures is an explorative look at the unknown, the essence of which is woven into the designs that are fearlessly bracing the mystery and finding joy in it. UNCLE wild posted the campaign across New York to bring a classically English style to a fresh audience.
The Dazed Autumn 2022 issue titled ‘Age of Imagination’ explores the complexities of imagination through adversity as it reignites a playful spirit in the reader. We have worked with Dazed on their previous issue in this space before and they always provide stunning visuals. The issue features seven distinctive covers that showcase the likes of music prodigy Burna Boy, travel vlogger Devin Halbal – Tik Tok star turned inspirational mantra mogul and Kelela gearing up to release her latest album after a five-year hiatus. UNCLE has splashed London streets with colour and fresh imagery, bringing the issue face-to-face with the public by flyposting an unmissable hoarding.
Known for wearing bold colours and exaggerated shapes, singer Dua Lipa isn’t one to shy away from attention. For her collab with sports brand Puma, she dropped over 30 items that echo her brave style–rave-inspired tracksuits, zip-up tops, and versatile t-shirts with butterfly detailing. For the second Flutur drop, we wild posted locations in Berlin, Amsterdam, Paris and London with Dua Lipa’s striking style.
Luxury streetwear platform and store GOAT are dipping their toe into the sports world with an exciting collaboration. They’re becoming the sleeve partner of football club Paris Saint-Germain, giving the already stylish team a streetwear upgrade. Our Paris wild posters featured iconic French footballers like Messi and Neymar wearing the new kit.
The Asics x JJJJound collaboration is the sneaker steal of the summer. With a shared passion for research and development, the opportunity to join forces was obvious. Together, ASICS and JJJJound reinterpret the GEL-KAYANO-14’s retro running shape with its heavily-referenced 2000s aesthetic. We’ve been wild postering New York with their trendy minimalist campaign imagery all throughout the city.
UNCLE has been getting Giorgio Armani‘s search seen on the street with his latest, I Need You, campaign. Armani Exchange has launched an open call to recruit staffers for its new London flagship store to encourage a more diverse pool of candidates. What better way to spread the message than with a flyposter campaign in the wild.
No stranger to a subtle yet poignant fashion campaign, Victoria Beckham has been leaving her mark on the fashion industry since she launched her eponymous brand in 2008. Released this year, VB Body, her latest venture, is a line of intricately constructed shapewear pieces made with the feminine physique in mind. For the launch we filled three of the world’s fashion capitals (London, New York and Paris), with black and white posters of the delicate silhouette in the campaign.
It is hard to keep nature alive and well amongst the hustle and bustle of a busy city. But with our collaboration with family-owned brand Loeffler Randall spring is alive and well in New York City. Beautiful floral dresses from the collection bring the beauty of spring alive on wild posters all around the city. The simple yet contemporary campaign lets the pieces speak for themselves and provides a breath of fresh air amongst the chaos.
One thing you can be sure about living in London is that you will need good outerwear for at least 60% of the year. To remind Londoners that with the two minutes of sun comes two hours of rain, Mackintosh has partnered with independent clothing retailer This Thing Of Ours for a collection of sleek raincoats. We teamed up with them to flypost the streets with reminders that even when it is grey, you can still look good.
An acronym for “We are the Superlative Conspiracy ”, Stockholm-based brand WeSC is a clothing brand heavily inspired by snowboarding and skateboarding. Putting a refreshing twist on street and sportswear, WeSC is a saving grace for those of us who love the style but do not necessarily have the skill set to be pros. With its vibrant colours and enticing patterns we brought the collection to life with bright wild posters – so striking it would be difficult to miss the images when walking past them in the street.
Celebrating all notions of heritage and cultural history, the Dazed Spring 2022 issue paid homage to creativity as a cultural practice. The issue has four different covers, including a tribute to Virgil Abloh and covers featuring musician, poet and filmmaker Mustafa the Poet and Tenzing, a six-year-old photographer from Nepal. As London’s leading youth culture magazine for the past three decades, it was only right that we decorated the streets with flyposters of the covers.
Danish style is taking over. Everyone wants in on Scandinavian fashion and luckily there is a Danish label making waves in the fashion industry. Based in Copenhagen, GANNI encapsulates authenticity in style. The GANNI girl is the ultimate cool girl and for our collaboration, the GANNI girl has taken over London with flyposters all across the city depicting the carefree nature of the brand’s ethos and its colourful and fun prints.
For the last five decades, Smiley has been spreading joy and radiating happiness through its positive message and clothing, accessories, homeware, food and beauty products. To celebrate the big 5-0, we wild posted the streets of New York, Milan, London and Berlin with Smiley’s hopeful message. The slogan “take the time to smile” is the ultimate embodiment of Smiley’s brand and reminds people of the one thing we could all use more of.
It’s safe to say that no one does innerwear quite like Wolford. Recently the world of Wolford met high fashion and resulted in a capsule collection in collaboration with Italian designer Alberta Ferretti. Photographed by Rafael Pavarotti, the campaign exudes sophisticated femininity. So, when the streets of New York called, we answered – taking the big apple by storm, we wild postered the imagery all throughout the city.
For Daily Paper’s Spring Summer 22 collection the Amsterdam-based label looked to the nostalgic feel of classic silhouettes and styles which were popularised during the 70s, 80s and 90s Hip Hop culture. Bright red oversized sweat suits and iconic denim pieces meet to transport us back to that time. And in order to spread the message we flyposted the vibrant colours of the collection through campaign imagery around the city.
Sneakers are hardly the first kind of shoe that comes to mind when you think of high-end designer Christian Louboutin, synonymous as they are with their red-bottom stilettos. Still, they’re stepping a toe into more casual footwear, and this campaign spread across Milan by us allows passers-by to learn more.
Combining California skate with Japanese street, the long-awaited Vans x BAPE collab brings together two iconic identities that share the message of self-expression and street culture. Selling out pretty quickly, the collection hardly needed us to get the word out there, but we did it anyway with these posters.
Nobody does Pride like Calvin Klein. Their bold, iconic basics have always been a major hit with the LGBTQ+ community, and we were proud to team up and flypost their 2021 #PROUDINMYCALVINS campaign across London. Featuring nine LGBTQ+ icons from across the world wearing CK pieces with a hint of rainbow, the campaign, epitomises Calvin Klein’s playful, intimate simplicity.
Jeweller Jessica McCormack knows all about romance. Her intimate campaign “Love Beyond” is all love, featuring close-ups of lovers and shots of her unique diamond designs. You can check out the BTS of the flyposting process here.
In a city like Berlin or London, sometimes it’s less a case of rain or shine, and more a case of just…rain. To lighten those all-too-frequent grey days, we teamed up with the OG raincoat brand Mackintosh to spruce up the street with a slick campaign.
We teamed up with iconic jeans brand Tommy Hilfiger to bring their VEVO partnership to the people of one of the buzziest cities in the world. Featuring artists Ray Blk and Big Zuu, our “Less Buzz More Music” posters in Milan were bright and playful–just like Tommy.
A New York brand with UK styling, Jack Carson’s Rowing Blazers is truly international. We took their latest collection worldwide, featuring colourful, preppy sweaters that play on luxury and tradition to Paris. Irreverent and tongue-in-cheek, the pieces belong on the streets of the world’s most vibrant cities.
