Fashion - UNCLE

Work03.2603.26KSENIASCHNAIDER x LEE COOPER

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KSENIASCHNAIDER x LEE COOPER

Previewed at London Fashion Week, the second collaboration between KSENIASCHNAIDER and Lee Cooper combines the Ukrainian designers’ avant-garde, up-cycled aesthetic with the heritage denim brand.

With roots in workwear and durability, Lee Cooper is the Original British Denim brand, making a perfect partnership with KSENIASCHAIDER’s sustainable, experimental ethos. The collection merges classic denim forward for a new generation.

To introduce the collection at London Fashion Week, UNCLE brought 4-sheets to the heart of Soho. With bold, cropped portraits, London streets throughout the festival radiate the collection’s fusion of craftsmanship and innovation.

ME+EM

For ME+EM’s latest campaign, the brand’s minimal looks felt just as at home on city streets as in the wardrobe. Known for timeless cuts and considered simplicity, ME+EM’s visual ethos translated effortlessly into the sort of imagery that stops passersby mid-walk.

UNCLE brought that ethos into New York with a wildposting campaign that turned intersections and walls into a gallery of the brand’s refined aesthetic. Posters featuring bold, close-crop portraits of the collection let the simplicity of the creative do all the talking. Confident poses, confident presence.

Goldwin

Goldwin arrived in Europe by putting London at the centre of the frame. To mark the opening of its European flagship in Soho, the brand took over the streets around it with a minimal, stripped-back flyposting campaign that mirrored the precision of the product itself.

Running across 4 sheets and 4 sheet blocks, the work featured pared-back studio imagery of groups and individuals styled in Goldwin outerwear, overlaid with the line “Come Together, London.” The repetition of creatives and composition built scale, while the calm, functional aesthetic cleanly cut through the visual noise of London. This isn’t Goldwin shouting for attention, but confidently taking their place – courtesy of UNCLE.

Hugo x Slawn

Break the rules with HUGO x RB by Slawn, where HUGO’s signature tailoring meets Slawn’s street-art aesthetic. The result is a capsule of styles emblazoned with spray-painted motifs in Slawn’s signature caricaturistic style. UNCLE caused a welcome disruption in the streets to launch this one. Taking over London with a raw flyposting campaign, SLAWN’s bold spray-painted stroke felt right at home.

K-Way

Pull your hood up and brave it the K-Way. In 1965, on a rainy day in Paris, an idea was born that would revolutionise outerwear. That was just the start for K-Way. Some 60 years later, the brand is continuing to protect against the elements without compromising on style. We made a splash in the streets with technicolour takeover of wildposters in London. Don’t get caught in the rain.

Vivienne Westwood AW25

More risqué, more reward. Vivienne Westwood has once again teamed up with UNCLE for their SS25 collection, bringing a rebellious edge to the streets of New York. Known for pushing boundaries, the campaign leans into bold, well-curated visuals that blur the line between high fashion and street culture. Their usual well themed visuals featuring a distinctively spring colour palette which helped to warm up the grey. Westwood and UNCLE prove once again that fashion favours the fearless.

Pretty Little Thing

PrettyLittleThing has entered a bold new era. With a sleek redesign of their typeface and logo, this rebrand isn’t just an upgrade – it’s a power move. A fresh identity, a revitalised energy, and a campaign that made waves. The launch wasn’t just about visuals; it was a statement. With UNCLE capturing the shift in a dynamic video featured across PLT’s socials, the message was loud and clear: this is PLT, redefined.

The momentum didn’t stop there. A second wave of flyposting hit the North with a new creative, turning streets into a canvas for PLT’s evolution. Backed by Emporia Marketing Ltd, the campaign didn’t just get seen; it got felt. Visuals make the message clear. Want your audience to feel the shift? A poster can do just that.

Farm Rio x Adidas

When Farm Rio partnered with Adidas for their latest collection, they wanted more than just visibility—they aimed for cultural integration. To make a statement, they launched a high-impact projection campaign displayed across two prime locations, using dynamic video content that blended fashion with the city’s energy. The result was an unmissable presence on the New York skyline, transforming the campaign into an experience.

By integrating striking visuals with strategic placement, the campaign became part of the urban landscape, ensuring maximum engagement. Rather than relying on static imagery, the use of motion and colour made the collection feel alive, seamlessly connecting with passersby in a way that felt organic and immersive. This approach not only elevated brand awareness but also reinforced the idea that modern campaigns should integrate with the spaces their audiences inhabit, creating moments that feel natural yet impossible to ignore.

Levi’s

Levi’s recent campaign demonstrated the perfect balance between standing out and blending in by taking to the streets of Paris, New York, and Los Angeles. The brand’s approach leveraged the distinct cultural energies of these iconic cities to create an impactful, multi-location wild posting campaign that was both globally resonant and locally authentic. By integrating urban aesthetics with their signature denim craftsmanship, Levi’s celebrated individuality while maintaining a cohesive narrative across all three locations. From the chic boulevards of Paris to the bustling avenues of New York and the laid-back streets of Los Angeles, the campaign captured the unique spirit of each city, inviting audiences to feel connected, inspired, and seen. As Levi’s proved, with the right balance of risk and reward, a campaign can remain unmistakably bold while staying seamlessly undercover.