Paula’s Choice became an official sponsor of the FIFA World Cup 2026™, striking with the motto: Proud Supporter of Your Skin.
Throughout the tournament, this partnership protected complexions through the pure adrenaline of the beautiful game. While fans backed their teams through victory or defeat, Paula’s Choice protected their skin.
UNCLE targeted Amsterdam with a major wildposting campaign, driving sharp B1 and 2×2 formats straight to the fans.
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06.26 Paula’s Choice
