Canada Goose’s latest winter campaign has redefined how to stay stylish while embracing the elements, proving that nothing heats up the season quite like their iconic outerwear. Showcased across the fashion capitals of Berlin, Milan, and London, the campaign seamlessly blends function with luxury, spotlighting a collection designed to dominate cold-weather style. We brought this vision to life, strategically positioning the brand in high-profile locations and aligning it with a global audience that values quality and aesthetic.
Who better to grace the sun-soaked streets of Sydney than Fruity Booty? Their effortlessly cool and vibrant hot-weather collection feels perfectly at home in Australia’s iconic harbor city, seamlessly blending style and functionality for Sydney’s sunny days. From Bondi Beach strolls to Surry Hills café stops, Fruity Booty’s designs capture attention while keeping things cool. With global shipping available and the potential for a bold out-of-home campaign, the brand is set to leave a lasting impression wherever it goes courtesy of UNCLE.
Blackpink’s Rosé takes center stage on the cover of I-D Magazine, and she’s making sure everyone knows it. In a raw and riveting interview, the global icon dives into the emotional rollercoaster behind her debut album—euphoric highs, late-night breakdowns, and the raw vulnerability she turned into pop perfection. To mark the moment, UNCLE hit London hard. West London streets were blanketed in bold, unapologetic 4-sheet posters—flyposting done right, and impossible to ignore.
Isamaya Ffrench has joined forces with Nike for an exclusive collaboration, blending the worlds of beauty and sportswear. The visionary founder of the renowned beauty brand draws inspiration from female athletes to craft two distinctive colourways of Nike’s iconic Air Max DN trainer. This bold fusion of athleticism and beauty is impossible to ignore. To amplify the impact, UNCLE brought the campaign to the streets of London with massive installations, paste-ups, and striking large-format visuals across the city. With its minimalist, eye-catching design, the campaign turned heads and left an indelible mark on the urban landscape. The variety of formats became a cohesive street collection.
Sessùn’s AW24 campaign took luxury to the streets with unapologetic style. With bold, trendsetting designs, the brand stays miles ahead of the fashion curve. This autumn, they unleashed those signature seasonal vibes straight onto London’s urban canvas. Eye-catching 4-sheet posters layered the city, igniting buzz for the womenswear label with a rebellious flyposting campaign that made sure no one could ignore it.
COS Winter 2024 is all about embracing bold contrasts, luxurious textures, and an unmistakable elegance that demands attention.
In UNCLE’s latest collaboration with this trusted brand partner, we’ve created a collection of powerful visuals designed to leave a lasting impression. Known for their willingness to push boundaries, COS have placed their trust in our vision, letting us explore innovative formats that truly connect with urban audiences. This campaign is hitting the streets of London, Berlin, and Amsterdam—expanding their footprint in fresh markets and taking over cityscapes. From towering columns along Amsterdam’s canals to bold street banners in Berlin, and striking flyposting across London, we’re making an undeniable mark in these iconic cities.
Tis the season to gift like a pro. Get into the holiday spirit with Marc Jacobs ‘Essentials’. The campaign featured everything from timeless classics to new must-haves. Perfect for crossing off that Christmas wish list—or just treating yourself.
UNCLE took things up a notch, turning London into a holiday gift guide with bold, attention-grabbing posters. From sprawling mega-sites to blocks, we made sure the city couldn’t look away. Our large-format displays dominated key hotspots, spreading festive cheer and Marc Jacobs style at every turn.
A pop-up launched Young Thug’s new brand Sp5der, their exclusive FW24 Nocturnal Highway capsule is available only at Selfridges. The brand enlisted UNCLE to share the secret across the city.
To bring this vision to life, UNCLE crafted an eye-catching flyposting campaign, strategically placing posters in high-traffic areas to maximize visibility and connect with Sp5der’s target audience. By occupying key urban locations, we ensured the encrypted message reached the right eyes at the right time.
Adidas teamed up with London’s skate brand Always Do What You Should Do for a second collaboration and campaign. We were happy to facilitate another street showcase by bringing that transfixing blue artwork to the key hotspots across London. This ‘very sleek stepper meant to be worn’ is a head turner whilst still preserving classic style elements pulled from both brands. Whilst the campaign made waves throughout the city, it was the standout display at our Brick Lane megasites that captured everyone’s attention.
It’s not every day do you see something like this…Pretty Little Thing took their campaign to new heights, making a bold statement across Manchester. Their elegant black-and-white posters graced the city’s streets, capturing attention at every turn. Once the posters were up, we brought the campaign to life with a dynamic video, extending its impact and keeping the momentum going.
Adanola is a rising force in the activewear industry we designed a wild posting campaign engineered to seamlessly integrate into two of the world’s most influential style capitals—New York and London. The impact we made on each city aligns with Adanola’s vision to create activewear that thrives in both athletic and everyday settings.
Utilising blocks, sprawling mega-sites, and paste-ups to leave an indelible mark across key metropolitan hotspots. We claimed prominent spaces with large-format displays to spread the word on this one.
This autumn, Mammut launched a captivating new campaign focused on the theme of exploration. To bring this vision to life, UNCLE designed an innovative outdoor activation, strategically filling urban spaces with ambient clings and flyposting. These placements served not only as brand touchpoints but also as a call to action, reminding passersby to “look up” and embrace a new perspective on adventure. Through this bold and immersive approach, the campaign effectively communicated Mammut’s brand ethos, inspiring individuals to explore beyond the ordinary in their surroundings and within themselves.
UNCLE’s targeting strategy was crucial to the campaign’s success, carefully selecting high-traffic areas to maximize visibility and resonate with Mammut’s adventurous audience. By occupying key urban spaces with large-format visuals, we reinforced the campaign’s message and created an urban footprint that encouraged onlookers to engage with the brand’s message.
Dr. Martens, an icon of rebellion and self-expression, sought a reboot with UNCLE while staying true to their roots. The campaign balanced heritage with modernity, capturing the brand’s timeless spirit. We took things to the extreme with megasites, paste ups and blocks citywide. Designed for the streets of London, its bold simplicity turned heads with ease.
Vivienne Westwood returns with yet another bold iteration, this time juxtaposing the sun-soaked glamour of Los Angeles with the timeless, winding streets of Paris. The brand is forever the disruptor so we took this rebellious energy straight to the streets—dominating billboards and unleashing a wave of wildposting that blended with urban city spread, making sure Westwood’s vision was impossible to ignore.
Victoria Beckham and her beauty brand redefined their presence in Paris with an unforgettable display during Fashion Week. As part of their SS25 launch, UNCLE staged a sultry, nighttime takeover of iconic Parisian landmarks, using bold projections to light up the city’s most famous backdrops.
The takeover was a spectacle, creating a buzz that permeated both social media and the streets of Paris. Let the city work with you, so you can achieve your goals in style and with an edge over competition.
COS are a core client of UNCLE’s, and throughout our time working together, we have introduced them to many of our markets in Europe. They are always keen to experiment and follow our lead with formats that we know will hit our cities in the most effective way. This campaign saw them step into Amsterdam and using columns canal side, lining Berlin streets with 20m banners and spreading distinctive artwork with flyposting across London’s Soho, we can always advise on what will cut through thanks to the trust we’ve built with their team.
Ethical blanket brand Black Saw wanted to promote meaningful possessions in their latest New York campaign. Using their elevated visual brand identity, their simple product done right translated onto the streets with ease. Ethical, inspired and artistic. They have an idea that works and so UNCLE took their concept to the next level.
All Saints showcasing the freshest faces in the modelling industry. Their drop coincides with the launch of their fragrance, Sunset Riot—a scent that perfectly complements the brand’s edgy, rebellious spirit. Together, the fresh faces and the new eau de parfum capture the essence of modern style and individuality. They found a way to bring your brand identity to streets with tangible media and real life results.
Vivienne Westwood and Palace have come together to launch a collection that merges streetwear with a distinct British heritage, celebrating the rebellious spirit that defines both brands. Originating from a shared ethos of defiance, this collaboration took centre stage with bold showcases in New York and London, capturing the essence of their unique aesthetics.
In an effort to make a statement and stand out, they opted for a less conventional format, sparking conversation and intrigue throughout the fashion world. By breaking away from the norm, they’ve crafted a campaign that doesn’t just follow trends—it sets them.
This was followed up with a poster campaign in New York and London because leveraging a variety of formats, including ambient displays and posters, ensures a lasting impression with consistent visibility over time.
Pride looks good on everyone. Over the past few months fashion powerhouse ASOS have been following the vibrant trail of Pride celebrations across the UK in Brighton, London and Manchester. Their mark was left in each city with iconic colour combos that proudly support the communities that Pride uplifts courtesy of UNCLE. 4 Sheet blocks made an impact, becoming a backdrop for cities galore.
Ambient is where it’s at and Lounge know it. Their Summer Noir collection became part of the framework of London thanks to UNCLE, with the darker theme of the collection working well in the night light. We used large scale projections that decorated the city in key hotspots like Soho and Shepard’s Bush, as well as around iconic buildings including the Shard to get all eyes on Lounge.
We broke Berlin with the New Balance x The Basement ‘BSMNT Cup’. The event saw a blend of live music, hospitality and activities delivering a day that was one part sport, one part apparel. UNCLE wildposted citywide in the German capital using 4/1 City Wall blocks so the locals didn’t miss out on the big day.
UNCLE pasted Barcelona on behalf of Converse in their campaign to bring eyes to their latest international campaign. The wildposting showcased their ‘Weapon’ shoe range that aims to be a comfortable everyday trainer, being “born on the court and reimagined for the everyday”. It popped up across the city this summer on unmissable pillars that cut through crowds showcasing the brand.
Dear Frances and their luxury offerings consistently stay ahead of the fashion curve with their trendsetting designs. This summer, their structure worked as a bright juxtaposition against the streets of London. Striking 4 sheets being layered across the city to incite excitement for the shoe brand with flyposting.
Returning client Jessica McCormack have worked with UNCLE many times and this summer was no different when they came to us with the launch of JM Camp. The campaign makes it clear that it’s time to wear your diamonds all the way come rain, sun or shine. To mark the occasion, we went in on flyposting, with 4 sheet blocks and B2 blocks to line west London for their customers.
Nanushka hit the ground running for their High Summer 2024 drop ‘Until You Found Me’. Featuring breezy blue creatives that when layered together created an enticing image for eyes on the streets. Blocks and paste ups made the perfect statement for the brand who stepped into London for a flyposting campaign courtesy of UNCLE.
Saatchi Gallery have returned to work with UNCLE on this year’s ‘Beyond Fashion’ exhibit. We hit London with a dominating flyposting campaign that left the city intrigued by their decisive turquoise artwork. With megasites on Brick Lane and blocks across the rest of the city this one was hard to miss – as is the collection showing now at the gallery.
Studio Nicholson made good use of our paste up format, leaving an impact on London as the structural, square shape stood out amongst the industrial surroundings of the city. Their laid-back visuals pulling from neutral palettes worked to showcase the classic silhouettes the fashion house is known for. UNCLE made sure to direct their brief towards flyposting format types that elevated the creatives they supplied.
Returning client You Swim and their inclusive brand identity are always at home in London streets and after stacking B2 blocks together UK side we took them over the channel to Europe to elevate their new campaign. Their body positive message and imagery landed well in Berlin – a city that doesn’t shy away from progressive thinking (nor these posters). An international success for the global brand using flyposting and wildposting.
Stockholm bore witness to the New Balance ‘Grey Days’ campaign that redefines apparel this season. Marked with black and white visuals, it has taken creativity to a new level, working in tandem with slogans like ‘life is not black and white. It’s grey.’ which only adds to the momentum. Their greyscale artwork worked in harmony with the industrial lines of the city courtesy of UNCLE.
Another Man magazine present SHASHIN RON at Dazed 180 studios. The exhibition showcases the printed words and moving images from the Summer/Autumn 2024 issue, featuring global artists and photographers. Editor-in-chief Ellie Grace Cumming emphasizes, “Photography and visual essays are at the heart of our reimagined magazine. This exhibition honors the remarkable global talent behind our dynamic and thought-provoking first issue.” UNCLE got the poster up across London to spread the word.
Tala need no introduction, they took the fitness world by storm thanks to founder Grace Beverly and haven’t looked back. With roots firmly planted in activewear their designs are stylistically curated, thought-out and practical. The campaign announces their arrival at Selfridges and UNCLE brought news to Manchester city streets.
Luxury fashion house Mulberry entrusted UNCLE to bring their vision to reality for their hardware campaign. Using a collection of 4 sheet blocks and high impact megasites the brand went big for their inaugural campaign with us. Mulberry highlighted a new design in an iconic motif to run across their Pimlico collection because “it started with a lock”.
For over a century, Moscot eyewear has been synonymous with timeless designs and exceptional quality, attracting the admiration of iconic figures like Paul Rudd, Ringo Starr, and Danny DeVito. The colour yellow is a core part of their brand identity made for the perfect stand out design for London streets. From the sleek frames to the eye-catching posters dotting the streets, Moscot’s unmistakable campaign left an impression – and you didn’t need to look twice.
A collaboration for fashion leaders Mango and Victoria Beckham sees femininity meet experimentation with a collection that marries the brands two aesthetics this season. The collection itself boasts luxe materials and deconstructed silhouettes to culminate in a timeless elegance. They brought the summer to city streets with a touch of turquoise in their creative which only reaffirmed that the summer season has begun.
“It’s not what you’d expect a shop to be” was the line that caught the attention of London boroughs for luxury brand LN-CC. March saw them open a store in fashion hub Dalston to the delight of culture conscious individuals ready to shake up their wardrobes. A deep red checkerboard of B2s blocks made its mark this spring.
Realisation Par returned to UNCLE to mark the moment of both their London store opening and their Dreamgirl campaign run that dominated London. Megasites made use of their large form artwork that borrowed motifs from the Union Jack to bring with it a colourful throughline to the heritage of the opening’s location.
Adidas Originals have a style to suit all occasions – from Sambas diverse set of colour combos, the timeless appeal of classic Superstars and even Spezials, the potential game-changer, poised to define the next season’s footwear trends. Despite the Originals differences, the Adidas brand has become a globally recognized symbol adorning pavements worldwide. UNCLE went bold with blocks, megasites paste ups in Liverpool, Manchester and London to make as much impact as the footwear.
A pale pink dream in Manhattan and Brooklyn streets came fashion house Nanushka this spring to draw attention to their Store & Cafe in the city. Blocks made the creative shine in the big apple and made the perfect backdrop to the streets for passersby. Their simplistic imagery creating intrigue amongst the grey.
Inspired by the electronic music scene comes Armani Exchange’s latest drop in collaboration with Mixmag, it brings elements of club dressing as inspiration for the capsule collection. Featuring a lot of black with block silhouettes make sure to mark the collection with the social spirit of dance music. London saw megasites, paste ups and large blocks to hit hard for the brand’s spring/summer offering.
Pairing with the European leg of the campaign came a strong showing from Vivienne Westwood. The imagery speaks for itself, setting the scene in sunny Los Angeles where clear blue skies share the same colour palette as the large format poster sites. As people passed by the striking billboards the campaign was sure to make a continued impact there courtesy of UNCLE.
COS are no stranger to working with us on international projects but this time they ventured to Amsterdam as well to take advantage of the iconic columns that line the city’s streets. They opted to take things canal side for maximum impact along with London and Berlin takeovers too. The campaign promotes their Spring/Summer 24 collection that a brings pop of colour in time for the new season.
Milan streets were privy to the new RANRA x Salomon SKOR shoe drop that was categorised with a scaly motif sure to draw in eyes of onlookers. The shoe brings RANRA – the Reykjavík based design studio and Salomon – the outdoor specialist turned style staple together in spectacular fashion that keen streetwear enthusiasts will flock to.
Fashion brand Ganni have debuted their Spring/Summer 24 collection, the grungy campaign plays with print and texture in an amalgamation of darker hues. The release contains a rebellious spirit whilst remaining distinctly chic in keeping with the brand’s identity and it blended well into the eclectic backdrop of the British capital courtesy of UNCLE.
High Snobiety launch the inaugural debut of ‘Not in London’, a series which intends to explore the style legacy of the city and how creatives today are reshaping culture. The brand created a pop-up store in Selfridges that had installations, exhibitions and products to be discovered across four days. The collections offered as an ‘ode to the big smoke’ were curated alongside the event for exclusive merchandise. UNCLE used paste ups and facilitated video content to bring the campaign to the streets ahead of the launch.
The collaboration between sports giant Adidas and London’s own skate brand Always Do What You Should Do has resulted in a showing that graphically took the streets to new heights. The co-designed capsule collection pulls from retro elements of both brands, crafting designs that honour the essence of ADWYSD’s origins. Whilst the campaign spanned across the city, it was the showcase at our Brick Lane megasites that truly stole the spotlight.
The SS24 Vivienne Westwood campaign seamlessly continues with the ‘Britcore’ aesthetic that has long defined the brand’s visual identity, infusing it with contemporary edge. Drawing inspiration from Shakespeare’s timeless Sonnet 18, the collection marries tailoring with delicate floral motifs, epitomising the notion of “everlasting beauty.” UNCLE spearheaded the campaign’s global presence in the streets of London, New York, and Paris with a showcase befitting our esteemed long-term brand partner.
Keeping things shining brighter in New York this January was Ashley Zhang, her jewellery brand fuses vintage pieces with a modern twist in the hopes of creating new heirlooms of the future. UNCLE wildposted her greyscale posters to the streets of New York which were refined and demure in style, the perfect mirror of the brand itself.
C.P Company x Palace collaborated for a streetwear extravaganza that was brought to life on the streets of London. “Palace’s eclectic, quirky approach, rooted in British subcultures, blends perfectly with C.P. Company’s technical expertise in the silhouettes” for a collection worth being seen in. The playful artworks bend their photography with extreme editing and over exposed colours, a sure-fire way to get noticed – not that this pair need it.
UNCLE was part of the framework during the large-scale takeover couture powerhouse Chanel orchestrated in the Northern Quarter of Manchester this winter season. The city street became the catwalk itself, with our posters running the length of the hoarding surrounding the guests. The brand created a plethora of video content that infused all elements of the show into a fully realised vision, with UNCLE’s posters grounding the show’s theming.
Attended by the likes of the Kristen Stewart, the Gallagher children and Alexa Chung – the latter of which using our posters as a backdrop for her Instagram post referencing show. The culmination of press, celebrity and influencer coverage is telling of the visibility tangible media can provide for a brand.
Flannels have a history working with UNCLE and for the new year we collaborated once more to bring their creatives to the streets of London. Their black and white checkerboard design worked well individually and in larger block formats, standing out amongst graffiti thanks to the ensuing contrast of the colour-way.
New York was home to what can only be described as a marriage of apparel and artistry for brand Kangol. Their Autumn/Winter campaign was on the pulse of the city, resonating with the surrounding vibe in a distinctive fashion. It was a focal point for passing pedestrians, made only more prominent with the extensive showing of the campaign, courtesy of UNCLE. See also a bespoke video made for their channels from the campaign.
Hot pink has been having its moment this season and fashion house French Connection got onboard with a fuchsia showing across East, West and South London. Dubbed the ‘Join the movement’ campaign the brand showed their love for the format by lining their storefront windows to unify the streets with the store for maximum impact.
Italian sportswear company Diadora have a history in the industry that solidifies them as legacy brand. Getting their start in the 80s when world class tennis players wore their B.Elite styles, this has carried through to modern day where the trainer still holds its position. The range is now available in colourways that capture the casual, classic and bizarre, bringing that vintage touch to any occasion.
The streets were green with envy envisioning the apparel on offer for the new bodywear line from the men’s fashion brand. Ché decorated the streets of London with their exclusive offering, provocative in nature that when paired with UNCLE’s bold poster tactics made for an unmissable match.
Fashion brand House of Sunny made an impact with their collection that capitalises on a nineties aesthetic that has been taking the world by storm in the past years. With a creative symbolic of a polaroid, the nostalgic theme carried throughout the entirety of the campaign making for a powerful showing across the city of London.
We’re coming up on Christmas and Sports Direct want to fulfil wish lists in time for the big day; the mentality here is dream big! Their campaign took advantage of UNCLE’s square paste ups to maximise the original artwork design, putting their stamp on the city in style.
Zara have not shied away from collaboration this season and are now back in association with iconic stylist Harry Lambert to launch a new collection exclusively available at Dover Street Market. The designs have a retro feel, pulling from bold hues of brown, blue and red as if straight from the 70s. The posters featured a rabbit’s head which was recreated in the launch store, the mascot a funky symbol to represent the campaign across London.
From Jigsaw and Roksanda comes a capsule collection built of the back of an interplay between day-to-day pieces and those with a special touch. A limited-edition range that comes just in time for the Christmas season so why not paint the town red? The scarlet accents of the posters looked at home in the streets of London, pulling out the same pops of colour across the city streets as it went up.
A collaboration fit for a city where athleisure rules the pavements. Nike meets Foot Locker for the anniversary of the classic TN show design, 25 years of a shoe with sole! The posters stood out strikingly in fashion hubs London and Manchester, making sure to takeover and dominate their respective cities to pay homage to the iconic design courtesy of UNCLE.
This three-phase campaign with 16 Arlington certainly succeeded in building intrigue and momentum for the brand’s Autumn/Winter 23 collection. Each month saw a new poster design hit the streets of London. Dubbed ‘Wake’, photographer Hanna Moon captured a coherent, seductive mood for the collection that was littered with rich colours and lots of glitz.
Fashion connoisseur Ganni have become quite the UNCLE collaborator with their campaigns always looking at home in London – a city that reflects the outlandish but always stylish brand offerings. The poster sees a glistening hot pink Bou bag (certainly the colour of the moment) take centre stage, cutting through the greyscale of the city to break through to London’s catwalk pavements.
Zara x Steven Meisel a duo that culminates with a dark infusion into personal style. The pair came together to create a range exudes mystery and seductive nature. It has a strong tie to Miesel’s hometown of New York which also titles of the collection.
Diesel played with their latest ‘Find the D’ campaign, their abstract imagery is an ode to childhood games, reminiscent of puzzles that instruct you to spot a person, place or thing. Conceived ahead of the FW23 drop they envision a ‘land of Diesel’ where the fashion brand can show the full scope of their new offerings.
Marc Jacob’s offshoot Heaven is back for Fall 23 and you’ll be forgiven for thinking it might have the edge factor over the former. Their latest campaign creatives display a nearly unrecognisable Bella Hadid entwined with a futuristic metal figure, together providing the soft against the hard – a motif that Heaven seem to balance so well with their releases. London got to know courtesy of UNCLE.
‘Your style journey in the making’ hails USC as they covered London and Manchester with their back to uni campaign. Affordable apparel without compromising on style blending together for a brand that knows its audience. As students eyes return to our key cities, USC knew now is a time to use the streets to their advantage.
All Saints are a brand that put attitude first, making a name for themselves with their cut and paste outlook on fashion. Their accessible yet refined apparel crosses oceans with ease, this campaign detailing how global they are and more importantly where to find them. They took no time to share their posters spotted in Los Angeles, London and New York.
COS with their distinctive and clean looking visuals returned yet again to take over Europe throughout cities Berlin, Paris and London. Long format banners made the most of their recognisable creatives, working as a city side lookbook for their Autumn/Winter 23/24 collection.
Andreas Kronthaler for Vivenne Westwood sees the brand’s Autumn/Winter 23/24 collection show up with force. The ‘British Core’ styling and shoot location made their creatives feel home grown and relatable. So, whether it was hotting up the sunshine coast of Los Angeles or aligning with grungy in the streets of London and New York, this campaign was nothing if not dominant over fashion week across the globe.
“Convincing the world to get more ear piercings one poster at a time” is a tagline fit for the jewellery brand Astrid & Miyu that continue to provide a sparkle for its customers. Their bespoke ear stacking got people listening on the streets of London. UNCLE’s efforts were celebrated by their brand with a social post displaying the power of tangibility.
What do you get when you mix a forward-thinking fashion line with an iconic sportswear brand – a collaboration that has left jaws on the floor and a product in high demand. Ganni and New Balance sought to confirm the answer to this question in conjunction with the announcement of three new trainer designs released this August. UNCLE pasted their poster – illustrated by New Yorker cartoonist Suerynn Lee – across the streets of London.
Yet another collaboration between Lucien Clarke and DC Shoes has hit the streets of London. Their use of gritty photographs worked in harmony with the imperfect finish of the fly format that left the campaign looking well integrated with its surroundings. The drop sees two classic shoe styles merge to create the new DCV’87 LYNX.
FACT magazine is a pioneer of electronic art and has long been a hub that creatives flock to when released. Issue 05 is an art and gaming special with a selection of four covers that UNCLE pasted on the ever stand out bespoke hoarding at 180 The Strand.
Cernucci took on the streets of London with a neon amalgamation of fashion in their latest creative. The refreshingly cool take on summer style marks a collection that’ll leave you chasing sunsets. UNCLE turned the urban jungle of London into a sunshine state for the brand.
Is it still summer without any shade(s)? Ray-Ban are bringing bold, bright and bio-based frames this summer – available in their classic sun lenses for every style statement. The artwork was envisioned by Donna Adi who infused it with a unique perspective to make a splash on the streets of London and Liverpool.
UNCLE welcomed to the streets the latest collaboration between Ganni and Ace & Tate. A collection of diverse faces made one with abstract sunglass silhouettes turned heads in London. The duo managed to strike the balance making their designs just the right amount of effortless, and amongst fashion lovers galore the modern creative made waves in the edgiest districts of the city.
You Swim champion inclusivity with their size friendly collections offering all bodies that chance for comfort and fit. Their new Stretch II fabric moves and adapts with the body of the wearer for practicality and style for the summertime. UNCLE pasted the streets of London with their apt slogan – ‘fits you as you are’.
Adidas have re-invented their classic Samba silhouette in collaboration with producer and artist Pharrell. The shoe is now available in five different colour-ways that celebrate the craftsmanship and heritage of the design, whilst staying true to Pharrell’s personal stylings. The graphic and vibrant artwork worked well in a repeated block format across the city of London.
Armani Exchange have dropped their Spring/Summer 2023 collection – accessible, democratic, minimalist, sustainable and universal, it’s their answer to practical fashion. Their artwork utilised a glorious watercolour effect with moody model shots to give the campaign a grungy feel, perfectly matching the energy of the city it took home in courtesy of UNCLE.
Where comfort meets design – Rails want a new muse. Break into the summertime with the fashion brand and their latest collection that blends earthy tones with sweeping silhouettes in perfect harmony. UNCLE used 4 sheet blocks to turn the streets of London into a runway and make it official – spring is here.
Ganni are starting the new season with the release of the Bou Bag, an icon they hope will celebrate luxury in a new era for the brand. The design uses recycled leather as the brand continues its journey to be virgin leather free by the end of the year. The six colourways made for an iconic poster that splashed vibrance onto the streets of London.
Punk heritage and distinction continue to mix well with brand Vivienne Westwood as they’ve delivered on their Spring/Summer 23 collection. Dubbed by the brand ‘An English Renaissance’ the campaign let the clothes speak for themselves with the use of a dark, black background allowing the metallic colours and gaudy prints to shine. The artwork also featured supermodel Irina Shayk who stood out against the dark colouring even more so on megasites and paste ups across London and New York.
Supermodel Emily Ratajkowski donned Marc Jacobs for the brands new Monogram Collection of Spring 2023. Using a combination of shady, cool tones for the styling gave the final creatives a moody feel that Ratajkowski can pull off so well. Amongst the streets of London, the campaign looked fresh – a bold statement to mark the transition into a new seasonal era for the brand.
The affordable fashion powerhouse Missguided have undergone a rebrand and UNCLE spread the words across London to mark the date of the relaunch. The brand is reimagining itself and their product line to keep delivering on fashion staples worldwide. UNCLE used 4 sheet blocks to create vivid and eye-catching collections of posters to ensure effectiveness of the campaign.
Converse have taken neon to a new level in Paris whilst spreading the word of a transformative event run by creative director Jean-Jacques Ndjoli showcasing the next wave of music. Using a creative combination of light, sound and dance, this experimental event meant sparks flew for an evening of self-expression. UNCLE showcased the Parisian event ahead of its execution with a furry of colour and pattern.
Heaven by Marc Jacobs continue to push the boundaries of fashion theming with a combination of outlandish styling and direction in their latest campaign. The creatives have been modelled with a diverse casting including Lil Uzi Vert, Michèle Lamy, Ice Spice, Ethel Cain, Yves Tumor and Liv Tyler. To accommodate the unorthodox visuals UNCLE used a variety of formats to paint the streets for the young brand.
Set in dreamscapes of Mexico Browns are back with their SS23 collection that boasts closet changing modern classics from both fashion heavyweights and fresh newcomers alike. They paired their high fashion imagery with a mix of botanicals that reflect the shoot’s environment and the approach of summer. UNCLE maximised the impact of their creatives with a range of formats – our square pasteups making perhaps the most striking statement. Our posters went digital on the brand’s Instagram feed.
Birkenstock have decided to reimagine old styles for new seasons with their Spring/Summer 2023 collection that has already taken London by storm. Their new range promises suitable colours and a flexible sole – step into the Birkenstock bend experience! Their relaxed creative kept things cool streetside.
Flannels are a long-term partner of UNCLE, and their campaigns always cause a stir on the streets of London. Their latest limited-edition collection with C.P Company and KANO created neon noise that was widespread and bold.
‘Jewellery is a form of self-care’ say brand Astrid & Miyu as they used their posters as a chance for active advertisement. Their dainty collection add something to every outfit. They made things national with posters in key cities Brighton, Bristol and London. See their inclusion of UNCLE’s work on their social media to promote discounts as the public interacted with them.
Free People worked with UNCLE on a campaign to bring their thematic posters to London that transport onlookers to a bohemian paradise. Their laidback and neutral range delivers a southern Californian haze and the notion of summer being on its way – a perfectly timed addition in the UK given the approach of spring.
UNCLE canvased Nike’s stark, contrast creative across the streets of London in anticipation for Air Max Day, falling on the 26th of March. The shoe is arguably their most iconic release over the decades and felt an appropriate addition to style districts Hackney, Peckham and Soho. Featured in the campaign is the air max 95 – a design inspired by 90s aesthetics – which mixes ‘unbelievable comfort with fast paced style’ that suits the needs of many a city dweller.
COS decided to make an international splash and showcase their Spring/Summer 23 collection across Europe and UNCLE were happy to oblige. Using recognisable faces like Kieran Culkin gave their tailored pieces a fresh edge – this paired with contemporary direction of the focal images elevated the campaign to new heights. A mixture of wildposting and billboards were used to make sure visibility was high on the streets of Berlin, London, Milan and Paris.
Another Mag presents its new Spring/Summer 23 issue titled Mirror with a metallic wash of colour in nine vivacious covers. In their typical fashion their covers are home to a plethora of cover stars – a notable addition being Cate Blanchett donned in Comme des Garçons as she talks her Oscar nomination for latest movie Tar. Their bespoke hoarding is a canvas fit for the contemporary magazine and its alternative creatives.
Loeffler Randall and their new bridal collection promised blushed satin and diamantés as UNCLE flooded their visuals on the streets of New York. Their silky creatives were taken in a delicate direction with the pastel colour palette working as a contrast with the city streets. UNCLE wildposted the city and the Category is: courthouse wedding.
