Manchester’s most famous music festival Parklife came to UNCLE to spread the word via flyposting across the city. Their teaser artwork featured an illustration reminiscent of a comic strip in a striking red, yellow and blue to begin the run up to the summer music season. Only thing left to wonder is who will be playing? The streets will know first, courtesy of UNCLE.
Euphoria took the world by store with its stylistic endeavours, creating unforgettable and forward thinking make up looks that pushed the industry forward. Whether that be a sheeny glitter or rhinestone encased shadows on lids, people looked to the show to find inspiration. It was only fitting for the show’s makeup designer – Donni Davy – to bring out her own line named Half Magic so fans could get the inside scoop. UNCLE wild posted New York to get eyes on the line.
C.P Company x Palace collaborated for a streetwear extravaganza that was brought to life on the streets of London. “Palace’s eclectic, quirky approach, rooted in British subcultures, blends perfectly with C.P. Company’s technical expertise in the silhouettes” for a collection worth being seen in. The playful artworks bend their photography with extreme editing and over exposed colours, a sure-fire way to get noticed – not that this pair need it.
UNCLE was part of the framework during the large-scale takeover couture powerhouse Chanel orchestrated in the Northern Quarter of Manchester this winter season. The city street became the catwalk itself, with our posters running the length of the hoarding surrounding the guests. The brand created a plethora of video content that infused all elements of the show into a fully realised vision, with UNCLE’s posters grounding the show’s theming.
Attended by the likes of the Kristen Stewart, the Gallagher children and Alexa Chung – the latter of which using our posters as a backdrop for her Instagram post referencing show. The culmination of press, celebrity and influencer coverage is telling of the visibility tangible media can provide for a brand.
Flannels have a history working with UNCLE and for the new year we collaborated once more to bring their creatives to the streets of London. Their black and white checkerboard design worked well individually and in larger block formats, standing out amongst graffiti thanks to the ensuing contrast of the colour-way.
New York was home to what can only be described as a marriage of apparel and artistry for brand Kangol. Their Autumn/Winter campaign was on the pulse of the city, resonating with the surrounding vibe in a distinctive fashion. It was a focal point for passing pedestrians, made only more prominent with the extensive showing of the campaign, courtesy of UNCLE. See also a bespoke video made for their channels from the campaign.
Hot pink has been having its moment this season and fashion house French Connection got onboard with a fuchsia showing across East, West and South London. Dubbed the ‘Join the movement’ campaign the brand showed their love for the format by lining their storefront windows to unify the streets with the store for maximum impact.
Italian sportswear company Diadora have a history in the industry that solidifies them as legacy brand. Getting their start in the 80s when world class tennis players wore their B.Elite styles, this has carried through to modern day where the trainer still holds its position. The range is now available in colourways that capture the casual, classic and bizarre, bringing that vintage touch to any occasion.
Based in Manchester, Lifeshare are an organisation doing positive work in support of the homeless and vulnerable population in the city. They are currently running ‘the most essential breakfast in MCR’, by providing meals for those in need thanks to donations from the brand’s supporters. UNCLE brought their message to the streets in solidarity with the cause to raise awareness for all they do.
The streets were green with envy envisioning the apparel on offer for the new bodywear line from the men’s fashion brand. Ché decorated the streets of London with their exclusive offering, provocative in nature that when paired with UNCLE’s bold poster tactics made for an unmissable match.
Just in time for the festive season, Diecast called on UNCLE to spread the word across Britain’s Northern Capital about Winterhood. Dubbed as such because the brand have their own neighbourhood that all must try as they step into Christmas. With offers galore and the promise of delectable food and drink offerings, it isn’t one to be missed this season in Manchester.
You’ve probably seen this campaign taking over the city of London courtesy of UNCLE. The large format megasites worked in perfect harmony with the grungy blue creative for beauty brand Byredo. Titled after the Shakespearean ‘A Winter’s Tale’, the campaign begs the question – has winter ever looked so good?
Hollywood Authentic took to the streets of London courtesy of UNCLE to draw in readers ahead of their latest issue. At the core of the magazine consistently takes a personal approach to photography style, aiming to draw the onlooker in with a sense of tangible closeness. The greyscale posters and chosen cover image successfully create an intrigue working like magic throughout the city.
Audio streaming service Spotify made some noise in New York City courtesy of UNCLE. They brought with them a bright collection of posters that made for a perfect match with our block format to deliver on a high impact and bold campaign across the city. Their new ‘Daylist’ brings together a changing set of tracks that reflect your music habits throughout the day for a ‘hyper-personalized, dynamic, and playful” collection that you will love listening to.
Fashion brand House of Sunny made an impact with their collection that capitalises on a nineties aesthetic that has been taking the world by storm in the past years. With a creative symbolic of a polaroid, the nostalgic theme carried throughout the entirety of the campaign making for a powerful showing across the city of London.
Elrow is a staple of the ‘past dark’ music scene; known for their outlandish, downright funky theming and stellar lineups, it’s no surprise that have carved out the path they have. Manchester was home to a collection of their colourful posters to promote their upcoming night at the Warehouse Project to begin the festive season.
New event space in Manchester Factory International is hosting a plethora of events that UNCLE has been supporting across the city. Free Your Mind is an interactive, immersive Matrix themed show that delivers a journey into the film’s world via dance, sound and music. Not only that but it looks at the history of Manchesters industrial and technological history and future to answer questions like ‘can we break free? And do we even want to?’.
We’re coming up on Christmas and Sports Direct want to fulfil wish lists in time for the big day; the mentality here is dream big! Their campaign took advantage of UNCLE’s square paste ups to maximise the original artwork design, putting their stamp on the city in style.
My Protein are a home for fitness fanatics to swarm and get their fix for all things gym and health, and now – with a launch of their low-calorie protein drink – users have more options that ever to satisfy their macros. The brand activation saw four flavours at the fingertips of New York residents who were drinking it up all day courtesy of UNCLE.
Zara have not shied away from collaboration this season and are now back in association with iconic stylist Harry Lambert to launch a new collection exclusively available at Dover Street Market. The designs have a retro feel, pulling from bold hues of brown, blue and red as if straight from the 70s. The posters featured a rabbit’s head which was recreated in the launch store, the mascot a funky symbol to represent the campaign across London.
From Jigsaw and Roksanda comes a capsule collection built of the back of an interplay between day-to-day pieces and those with a special touch. A limited-edition range that comes just in time for the Christmas season so why not paint the town red? The scarlet accents of the posters looked at home in the streets of London, pulling out the same pops of colour across the city streets as it went up.
A collaboration fit for a city where athleisure rules the pavements. Nike meets Foot Locker for the anniversary of the classic TN show design, 25 years of a shoe with sole! The posters stood out strikingly in fashion hubs London and Manchester, making sure to takeover and dominate their respective cities to pay homage to the iconic design courtesy of UNCLE.
Milan was poised and ready for Malin & Goetz to pop up around the city for streetside skincare. Their luxury products have the edge in an up-market city coded with self-care and UNCLE took their fresh checkerboards to new heights ‘for all the ways we live’.
UNCLE worked with Modern Films on the launch of new feature documentary ‘Tish’ with a campaign that covered the length of the UK to shed a new light the deindustrialisation of the north of England in the 70s and 80s. The film examines the life’s work of Tish Murtha, who, with an unfiltered lens, captured the impact of Thatcherism in England via photography.
Cardiff sees the local band Junior Bill take stage on the 11th of November at the Cathays Youth & Community Centre, the latter of which is also being celebrated on the evening thanks to their youth-music project – a fitting tie to the host. Inclusive of genres, genders and abilities this independently run see’s Cardiff make their mark on DIY musicianship in support of the local community.
Supermodel Kate Moss is no stranger to the industry making a name for herself as the English girl with a face like gold. She has since set her sights on her own ventures by creating Cosmoss – a skincare range pulling from all natural influences to help you achieve her iconic glow. London was a fitting home to her bespoke campaign making use of megasites, paste ups and blocks to bring the range to life.
Boiler Room and Amsterdam are what might be called the perfect pairing; the alternative city is host to all things intriguing and their nightlife is no different. When the renowned electronic collective approached UNCLE to make the pair tangible to the streets, we were happy to oblige. Their red and purple posters brought the underground into focus in the iconic Dutch city.
King Khamelion aka Taylor Dacosta is a modern-day creative who has explored the scope of acting, dance and art bringing a flair to all. The self-professed lover of all things creative made a good match for UNCLE to take things nationwide with a campaign that covered the country from one corner to another.
Nowhere does indie like Manchester – or music like BBC 6, so this pairing promptly took over the city courtesy of UNCLE. Paying homage to Mancunian hotshots Oasis, New Order and Johnny Marr the colour block galore creative sat pretty amongst the streets of the city. The campaign brought attention to show Indie Forever, a staple for any alternative aficionado.
Already a staple of the British music scene when it comes to clubbing culture and electronic soundscapes The Warehouse Project came to UNCLE for a trip overseas. With jet-black artwork and abstract white detailing, the design made for an intriguing one that left the streets of Amsterdam with questions that WHP were happy to answer. UNCLE taking the brand to new heights.
Laura Misch has been making movements ahead of the release of her debut album ‘Sample The Sky’, complimented perfectly with her powder blue posters that cut through the grey of the approaching winter months. Misch decided to dominant Europe by popping up across the continent in Amsterdam, Berlin, Brussels and Paris to make her bid for song of the season and UNCLE were happy to oblige.
Contemporary art space The Perimeter has a new exhibit HOME WRECKERS from artist Anna Uddenburg running until December 22nd. The collection from the Berlin based artist focuses on mixed mediums including sculpture, installation and performance and hopes to relay the complex relationship between systematic control based in ‘technology-bound consumer culture’.
Boiler Room divulged their showcase X in the streets of Berlin ahead of the festival taking place midmonth. Their splicing of electronic artists galore across the weekend sets a precedent that keeps the collective at the forefront of club culture that will be sure to keep the city on beat.
This three-phase campaign with 16 Arlington certainly succeeded in building intrigue and momentum for the brand’s Autumn/Winter 23 collection. Each month saw a new poster design hit the streets of London. Dubbed ‘Wake’, photographer Hanna Moon captured a coherent, seductive mood for the collection that was littered with rich colours and lots of glitz.
Fashion connoisseur Ganni have become quite the UNCLE collaborator with their campaigns always looking at home in London – a city that reflects the outlandish but always stylish brand offerings. The poster sees a glistening hot pink Bou bag (certainly the colour of the moment) take centre stage, cutting through the greyscale of the city to break through to London’s catwalk pavements.
Kylie Cosmetics wanted to make a statement for the release of their new Power Plush concealer set to released across the month of October on an international scale. UNCLE got busy projecting the founder’s face to Parisian landmarks and soon she was synonymous with the city itself. Kylie agreed that her and Paris go hand in hand and shared both the posters and the projections on her main Instagram feed.
Creative hospitality company Ennismore took advantage of a bold format to takeover both London and Paris for their latest campaign. Their travel and food membership plays with the phrase Disloyalty that promises to help you beat boring when travelling somewhere new.
Zara x Steven Meisel a duo that culminates with a dark infusion into personal style. The pair came together to create a range exudes mystery and seductive nature. It has a strong tie to Miesel’s hometown of New York which also titles of the collection.
Diesel played with their latest ‘Find the D’ campaign, their abstract imagery is an ode to childhood games, reminiscent of puzzles that instruct you to spot a person, place or thing. Conceived ahead of the FW23 drop they envision a ‘land of Diesel’ where the fashion brand can show the full scope of their new offerings.
Marc Jacob’s offshoot Heaven is back for Fall 23 and you’ll be forgiven for thinking it might have the edge factor over the former. Their latest campaign creatives display a nearly unrecognisable Bella Hadid entwined with a futuristic metal figure, together providing the soft against the hard – a motif that Heaven seem to balance so well with their releases. London got to know courtesy of UNCLE.
‘Your style journey in the making’ hails USC as they covered London and Manchester with their back to uni campaign. Affordable apparel without compromising on style blending together for a brand that knows its audience. As students eyes return to our key cities, USC knew now is a time to use the streets to their advantage.
All Saints are a brand that put attitude first, making a name for themselves with their cut and paste outlook on fashion. Their accessible yet refined apparel crosses oceans with ease, this campaign detailing how global they are and more importantly where to find them. They took no time to share their posters spotted in Los Angeles, London and New York.
COS with their distinctive and clean looking visuals returned yet again to take over Europe throughout cities Berlin, Paris and London. Long format banners made the most of their recognisable creatives, working as a city side lookbook for their Autumn/Winter 23/24 collection.
Andreas Kronthaler for Vivenne Westwood sees the brand’s Autumn/Winter 23/24 collection show up with force. The ‘British Core’ styling and shoot location made their creatives feel home grown and relatable. So, whether it was hotting up the sunshine coast of Los Angeles or aligning with grungy in the streets of London and New York, this campaign was nothing if not dominant over fashion week across the globe.
Glow Recipe’s campaign was shining from inside to out across the city of New York in celebration of their anonymous open casting campaign, which showcases a diverse range of selected models making bounds for the inclusivity movement. Their playful message ‘Dew You, celebrate your most confident glowing self’ stood out in accompaniment to the vivacious pink colour chosen to stand out amongst the grey. They shared this campaign on their socials to take their campaign into the digital.
Makeup connoisseur Glossier are dominating leaders of the clean aesthetic, continuing to deliver on products that have a base in skincare – working not only on skin in the moment, but FOR skin in the future. Their Stretch foundation is a new launch after the resounding success of the concealer from the same line. UNCLE covered up the streets with the campaign and London never looked flawless.
“Convincing the world to get more ear piercings one poster at a time” is a tagline fit for the jewellery brand Astrid & Miyu that continue to provide a sparkle for its customers. Their bespoke ear stacking got people listening on the streets of London. UNCLE’s efforts were celebrated by their brand with a social post displaying the power of tangibility.
What do you get when you mix a forward-thinking fashion line with an iconic sportswear brand – a collaboration that has left jaws on the floor and a product in high demand. Ganni and New Balance sought to confirm the answer to this question in conjunction with the announcement of three new trainer designs released this August. UNCLE pasted their poster – illustrated by New Yorker cartoonist Suerynn Lee – across the streets of London.
UNCLE was a part of a moment filled with legacy over the bank holiday weekend, playing an integral role in bringing life to Notting Hill Carnival. The event comes to London streets once a year in an extravaganza of fashion, music, food and culture and never fails to spark joy amongst its attendees. Our clients cut through the crowds this summer as they were backdrop to a weekend packed with entertainment.
Riot Party are having fun causing a scene in the north with their upcoming event that champions the power of the community. The safe spaces they’ve created for their supporters have continued to grow in popularity with help courtesy of UNCLE who couldn’t resist bringing attention to the cause in Manchester.
Estrid use razor sharp creative to captivate onlookers in the forward-thinking Berlin. The shaving brand are known for being unapologetic and honest with their branding and content, hoping to break the mould for unrealistic advertising in the beauty space. Berlin seems to be the perfect city for their contemporary messaging so UNCLE got to work on getting it out there.
Using a creative concept to spread an important message across London, brand World Vision are no stranger to pushing forward social action. Their artwork is reminiscent of an ordinary makeup campaign but look a little closer and see the shady side to makeup. The eerie messaging informs on the questionable practices within the makeup industry and this campaign helped shed light on it, a cause that UNCLE were happy to support.
Yet another collaboration between Lucien Clarke and DC Shoes has hit the streets of London. Their use of gritty photographs worked in harmony with the imperfect finish of the fly format that left the campaign looking well integrated with its surroundings. The drop sees two classic shoe styles merge to create the new DCV’87 LYNX.
Makeup mogul Milani painted their shade range across London for their Conceal + Perfect foundation. They used a creative ombre effect to achieve the inclusive collection and this flourish helped convey this exact message. This design worked well in long blocks or singular posters across the city.
There’s no denying the success of group U2, their discography still having a hold on fans across the globe. They have released a limited-edition version of album Zooropa in conjunction with the records 30th anniversary and UNCLE covered Berlin’s hotspots with news of the release to the delight of fans across the city.
Colombia’s purest export certainly turned heads across London’s busiest districts for guacamole company Holy Moly. Their tongue –in-cheek marketing ploy played with minds whilst sending a clear message with their neon creative – guac so good, it should be illegal.
No strangers to making noise, group The Prodigy took to the streets of Manchester to shout about their show in the city. The campaign is part of a larger tour for the electronic pioneers that sees the international prowess of the collective, having now been on the scene for over three decades. Manchester was happy to be home to the army of ants.
VEO are on a mission for a brighter future in sport with their campaign that aims to bring awareness to the disparity between men and women’s football. Their poster was hard hitting in a large format that allowed the message to speak for itself, and whilst we have come a long way – there is always more progress to be made. UNCLE happily worked with them on the streets of London and got a kick out of their content.
The new drop from Soldier Boyfriend and Duke + Dexter marked a significant moment for the brand’s signature loafers – with them being reimagined for the collaboration. Their creatives oozed class with a photo of Soldier serving suave and he seemed to think so too, the brand also took to their socials to use our traditional formats in the digital.
FACT magazine is a pioneer of electronic art and has long been a hub that creatives flock to when released. Issue 05 is an art and gaming special with a selection of four covers that UNCLE pasted on the ever stand out bespoke hoarding at 180 The Strand.
Cernucci took on the streets of London with a neon amalgamation of fashion in their latest creative. The refreshingly cool take on summer style marks a collection that’ll leave you chasing sunsets. UNCLE turned the urban jungle of London into a sunshine state for the brand.
In alignment with a Shake Shack location opening in the streets of South London, UNCLE called for the use of ambient clings to offer a peel-able (and redeemable) way of commemorating the moment. Fans of the elevated fast-food chain flocked to the standout ‘sticker’ to claim their reward around Clapham.
Is it still summer without any shade(s)? Ray-Ban are bringing bold, bright and bio-based frames this summer – available in their classic sun lenses for every style statement. The artwork was envisioned by Donna Adi who infused it with a unique perspective to make a splash on the streets of London and Liverpool.
New York was home to a marigold Frieze frenzy for the release of Issue 235. The cover profile ANOHNI – a singer-songwriter and visual creative who has paved the way for alternative artistry – quotes ‘my biggest message to queens: we come from the earth”. UNCLE wildposted blocks of artwork through the city and districts during the release.
UNCLE welcomed to the streets the latest collaboration between Ganni and Ace & Tate. A collection of diverse faces made one with abstract sunglass silhouettes turned heads in London. The duo managed to strike the balance making their designs just the right amount of effortless, and amongst fashion lovers galore the modern creative made waves in the edgiest districts of the city.
It’s time to go international for events brand DICE with UNCLE pasting their posters from New York to Barcelona. Using snapshots from event nights as their creative backdrop, onlookers saw club culture brought into focus. This bold and ‘to the point style’ kept in cool in key cities in combination with the enticing slogan ‘more of the shows you love’.
Altra Pro have launched their Jasmine XXX fragrance and have promised to deliver an intense, narcotic and juicy scent with extravagant composition. Their creatives are a series of “vibrant images that embody the kinetic energy of this intoxicating scent” and stand out unquestionably across the streets of London.
You Swim champion inclusivity with their size friendly collections offering all bodies that chance for comfort and fit. Their new Stretch II fabric moves and adapts with the body of the wearer for practicality and style for the summertime. UNCLE pasted the streets of London with their apt slogan – ‘fits you as you are’.
In conjunction with the recent league win for Manchester City FC, their long-term sponsor PUMA set out to mark the moment on the streets of the club’s hometown. The creatives pay homage to the team’s iconic sportsmanship over the last three years of consecutive title wins. UNCLE got onto the field with to mark the moment where it mattered.
Creative Mentor Network strive to make the creative industries accessible to all regardless of socio-economic background. The tongue-in-cheek posters used tagline ‘pay a fortune to move to London, and work for free’ caught the attention of eyes in London, with UNCLE accommodating to support the necessary work they do.
‘Stop what you’re chewing!’ say Milliways for a vibrant showing across the boroughs of London thanks to UNCLE. They do more than deliver on the flavour, the zero plastic, plant based, and biodegradable brand offer sustainable alternative gum choices – chew on that!
Adidas have re-invented their classic Samba silhouette in collaboration with producer and artist Pharrell. The shoe is now available in five different colour-ways that celebrate the craftsmanship and heritage of the design, whilst staying true to Pharrell’s personal stylings. The graphic and vibrant artwork worked well in a repeated block format across the city of London.
Whatsapp have launched a collaboration with visionary Mous Lamrarat on project ‘There’s No One Like Us’. The campaign explores people and society – showing just how small the world really is. The poster design featured intimate portraits that captured the unique nature of human lives, focusing on cross-cultural identity and the meaning of ‘home’.
Armani Exchange have dropped their Spring/Summer 2023 collection – accessible, democratic, minimalist, sustainable and universal, it’s their answer to practical fashion. Their artwork utilised a glorious watercolour effect with moody model shots to give the campaign a grungy feel, perfectly matching the energy of the city it took home in courtesy of UNCLE.
Where comfort meets design – Rails want a new muse. Break into the summertime with the fashion brand and their latest collection that blends earthy tones with sweeping silhouettes in perfect harmony. UNCLE used 4 sheet blocks to turn the streets of London into a runway and make it official – spring is here.
Malin and Goetz are the next level of skincare. For them it goes beyond the expected and towards the necessary with an offering for all skin types, all skin tones, all genders – it’s a celebration of diversity. They’re championing design through formulas, packaging and stores to give cohesive and unified experiences to customers, with UNCLE bringing this message to London and Berlin.
Modern Films are working on the release of Sick of Myself, a new film branded an ‘unromantic comedy’ that is surreal, satirical and squirm-inducing. It aims to push both its characters and the watcher to their limits – now showing in cinemas across the UK and Ireland. Its visually intriguing cover drummed up excitement for the release courtesy of UNCLE.
Nothing Tech took the world by storm with the latest version of their in-ear headphones the Ear (2). The companies most powerful design yet with a focus on uninterrupted comfort and wind resistance, the product is ‘mighty in sound, mighty in nature’. The muted tones in their artwork paired well with the industrial city of Berlin and the futuristic elements of New York in this bold campaign for the tech company.
Ganni are starting the new season with the release of the Bou Bag, an icon they hope will celebrate luxury in a new era for the brand. The design uses recycled leather as the brand continues its journey to be virgin leather free by the end of the year. The six colourways made for an iconic poster that splashed vibrance onto the streets of London.
Punk heritage and distinction continue to mix well with brand Vivienne Westwood as they’ve delivered on their Spring/Summer 23 collection. Dubbed by the brand ‘An English Renaissance’ the campaign let the clothes speak for themselves with the use of a dark, black background allowing the metallic colours and gaudy prints to shine. The artwork also featured supermodel Irina Shayk who stood out against the dark colouring even more so on megasites and paste ups across London and New York.
Supermodel Emily Ratajkowski donned Marc Jacobs for the brands new Monogram Collection of Spring 2023. Using a combination of shady, cool tones for the styling gave the final creatives a moody feel that Ratajkowski can pull off so well. Amongst the streets of London, the campaign looked fresh – a bold statement to mark the transition into a new seasonal era for the brand.
The affordable fashion powerhouse Missguided have undergone a rebrand and UNCLE spread the words across London to mark the date of the relaunch. The brand is reimagining itself and their product line to keep delivering on fashion staples worldwide. UNCLE used 4 sheet blocks to create vivid and eye-catching collections of posters to ensure effectiveness of the campaign.
Converse have taken neon to a new level in Paris whilst spreading the word of a transformative event run by creative director Jean-Jacques Ndjoli showcasing the next wave of music. Using a creative combination of light, sound and dance, this experimental event meant sparks flew for an evening of self-expression. UNCLE showcased the Parisian event ahead of its execution with a furry of colour and pattern.
Heaven by Marc Jacobs continue to push the boundaries of fashion theming with a combination of outlandish styling and direction in their latest campaign. The creatives have been modelled with a diverse casting including Lil Uzi Vert, Michèle Lamy, Ice Spice, Ethel Cain, Yves Tumor and Liv Tyler. To accommodate the unorthodox visuals UNCLE used a variety of formats to paint the streets for the young brand.
Set in dreamscapes of Mexico Browns are back with their SS23 collection that boasts closet changing modern classics from both fashion heavyweights and fresh newcomers alike. They paired their high fashion imagery with a mix of botanicals that reflect the shoot’s environment and the approach of summer. UNCLE maximised the impact of their creatives with a range of formats – our square pasteups making perhaps the most striking statement. Our posters went digital on the brand’s Instagram feed.
Known for being a staple in London’s contemporary art scene the Saatchi Gallery consistently deliver visionary exhibitions and their latest is no exception. Beyond the Streets puts a spotlight on over 100 graffiti artists with pieces including installations, fashion, art, photography and ephemera. The show promises the most comprehensive look at street art by examining societies fundamental need of self-expression. UNCLE spread the word on behalf of the gallery with a combination of megasites and traditional fly formats.
Birkenstock have decided to reimagine old styles for new seasons with their Spring/Summer 2023 collection that has already taken London by storm. Their new range promises suitable colours and a flexible sole – step into the Birkenstock bend experience! Their relaxed creative kept things cool streetside.
Flannels are a long-term partner of UNCLE, and their campaigns always cause a stir on the streets of London. Their latest limited-edition collection with C.P Company and KANO created neon noise that was widespread and bold.
“It all starts with a swipe” say Tinder in their latest London wide campaign. Working with them was a match made in heaven as we canvased their exquisite creatives on the streets. They made use of our format offerings opting for a dominating mixture of megasites, paste ups, 4 sheet blocks and B2s to cover the city.
Here We Flo are a period company with a difference – not only do they reverse the narrative on the previously tabooed topic, but they also promote sustainability. Their products are made from organic, vegan and cruelty free materials and come with a side of positivity. London caught their evocative statements and the power of pink courtesy of UNCLE.
‘Jewellery is a form of self-care’ say brand Astrid & Miyu as they used their posters as a chance for active advertisement. Their dainty collection add something to every outfit. They made things national with posters in key cities Brighton, Bristol and London. See their inclusion of UNCLE’s work on their social media to promote discounts as the public interacted with them.
Free People worked with UNCLE on a campaign to bring their thematic posters to London that transport onlookers to a bohemian paradise. Their laidback and neutral range delivers a southern Californian haze and the notion of summer being on its way – a perfectly timed addition in the UK given the approach of spring.
UNCLE canvased Nike’s stark, contrast creative across the streets of London in anticipation for Air Max Day, falling on the 26th of March. The shoe is arguably their most iconic release over the decades and felt an appropriate addition to style districts Hackney, Peckham and Soho. Featured in the campaign is the air max 95 – a design inspired by 90s aesthetics – which mixes ‘unbelievable comfort with fast paced style’ that suits the needs of many a city dweller.
COS decided to make an international splash and showcase their Spring/Summer 23 collection across Europe and UNCLE were happy to oblige. Using recognisable faces like Kieran Culkin gave their tailored pieces a fresh edge – this paired with contemporary direction of the focal images elevated the campaign to new heights. A mixture of wildposting and billboards were used to make sure visibility was high on the streets of Berlin, London, Milan and Paris.
Another Mag presents its new Spring/Summer 23 issue titled Mirror with a metallic wash of colour in nine vivacious covers. In their typical fashion their covers are home to a plethora of cover stars – a notable addition being Cate Blanchett donned in Comme des Garçons as she talks her Oscar nomination for latest movie Tar. Their bespoke hoarding is a canvas fit for the contemporary magazine and its alternative creatives.
Loeffler Randall and their new bridal collection promised blushed satin and diamantés as UNCLE flooded their visuals on the streets of New York. Their silky creatives were taken in a delicate direction with the pastel colour palette working as a contrast with the city streets. UNCLE wildposted the city and the Category is: courthouse wedding.
The Amsterdam based label Róhe is a refined atelier that prides itself on precise and strong identity with regards to design direction. Their continual development and reinvention of wardrobe classics put their brand at the pinnacle of contemporary apparel design. Paris provided for a suitable home to the campaign where Róhe used a classic and refined creative to reflect their brand on the streets.
Victoria Beckham and her Beauty line feel at home with their gilded and glamourous imagery working in poster and projection form with an elegant ease courtesy of UNCLE. The brand carries a gravatas that suits the style hub Paris and the sheen of the visuals glittered amongst the lights of the city. The brand also made use of our campaign on their socials with an array of imagery we captured.
Sex Brand are taking the initiative to open the conversation about and promote sex positivity across the streets of London. Their message is rooted in desire for a reframe of the sexual wellness, providing openness, confidence and education. The checkerboard colourway caught eyes on the streets of London, with the playful and provocative language breaking barriers between active and passive engagement amongst onlookers.
The new collaboration between Maison Margiela × Gentle Monster has caused quite a stir on the streets thanks to their warped visuals – created using a life-size scanning technique. The creative portrays their ‘Créature’ and promotes their genderless line containing eleven pieces that are all available in numerous colourways. UNCLE have primarily flyposted using paste ups across London to take advantage of the campaign’s imagery.
