More than just an AW26 campaign, Whistles celebrated 50 years of curiosity with a bold brand evolution. To mark this milestone, the brand launched a new era by highlighting 50 faces from its creative community, kicking off with a teaser campaign across London to cast the final brand ambassador.
Whistles then unveiled the 50 selected icons wearing the new collection, where every outfit was custom-tailored and individually styled for each model.
UNCLE amplified this milestone across London with 4-sheets, megasites and B2 blocks.