Jordan joined forces with designer Mowalola, combining basketball heritage with club culture and surrealist style. The collection reinterpreted iconic Jordan codes, anchored by a redesigned Air Jordan 14 mule alongside oversized leather, translucent tartan, false fur and technical apparel.
To mark the launch and showcase the collection, an immersive pop-up retail and exhibition space opened on London’s Oxford Street. UNCLE captured this disruptive momentum, deploying paste-ups to direct the crowd straight to the venue.