Huda

When Huda Beauty set out to launch their latest collection, they weren’t just looking for reach – they wanted real impact. With a multi-city media strategy, the brand turned urban spaces into extensions of its world. From Paris to London to Berlin, their ‘pretty in pink’ visuals took over key locations, seamlessly integrated into the landscape through UNCLE’s diverse inventory.

By leveraging out-of-home media, Huda Beauty met its audience where they already move – in the streets, in real time. This was visibility with intent: a campaign designed to make a statement at scale. Rather than just occupying space, it commanded attention, ensuring Huda Beauty was seen, remembered, and talked about.