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Daily Paper

London

For Daily Paper’s Spring Summer 22 collection the Amsterdam-based label looked to the nostalgic feel of classic silhouettes and styles which were popularised during the 70s, 80s and 90s Hip Hop culture. Bright red oversized sweat suits and iconic denim pieces meet to transport us back to that time. And in order to spread the message we flyposted the vibrant colours of the collection through campaign imagery around the city.