Work Sector: Music

Factory International always bring the culture in Manchester. With one eye on the future and the other on the creative scene in the city – expext music and theatre to exhibitions and gaming, they never disappoint. 

They went street side with their upcoming programme of cultural offerings in relevant hotspots around the city because UNCLE know where they target audience reside. They embraced unconventional wildpsoting formats to make an impact, ensuring they were impossible to miss.

The AO Arena in Manchester have launched a new campaign with the rallying tagline ‘Feel the buzz, feel the energy, feel electric’. This dynamic phrase coupled with the neon snapshot style of visuals on the posters worked well on the streets. The framing of the creative acts as a portal into the venue, creating a bridge between the streets and the arena. UNCLE hit streets hard with posters to grab attention and give the iconic venue the spotlight it deserves. 

Idles have made name for themselves among the punk scene over the last years, fuelled by their unapologetic lyricism and rock and roll attitude. Through the course of multiple album releases they have solidified themselves as a mainstay on festival lineups and continue to sell out their own shows at venues across the nation with Manchester being no different. The defiant nature of the city pairs well with the alternative band so UNCLE brought the news to the city streets. 

Nowhere does indie like Manchester – or music like BBC 6, so this pairing promptly took over the city courtesy of UNCLE. Paying homage to Mancunian hotshots Oasis, New Order and Johnny Marr the colour block galore creative sat pretty amongst the streets of the city.  The campaign brought attention to show Indie Forever, a staple for any alternative aficionado.  

No strangers to making noise, group The Prodigy took to the streets of Manchester to shout about their show in the city. The campaign is part of a larger tour for the electronic pioneers that sees the international prowess of the collective, having now been on the scene for over three decades. Manchester was happy to be home to the army of ants.