Food & drink - UNCLE

Work12.24Delli 2024

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Returning client Delli came back with one goal: to own Christmas. Whether it’s a festive blowout, a laid-back catch-up, or nailing the perfect gift voucher, Delli wants to be the name on your holiday hit list. To make it happen, they ditched their signature yellow and went all-in on a bold, unapologetic Christmas red. With UNCLE’s help, they dominated Bristol, Manchester and London’s busiest streets with oversized, head-turning checkerboard artwork—grabbing eyeballs, stopping traffic, and making sure no one missed the message.

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Work10.2411.24Blacklock

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Blacklock Chops, known for delivering a unique and lively dining experience, sought to increase their visibility in Manchester and establish themselves as the go-to destination. The campaign involved strategically placed street-level flyposting across Manchester’s busy streets to capture the attention of locals and visitors alike. Seconded by social media content that made the most of the moment.

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Work08.2404.25Beyond Meat

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No meat no problem. Beyond Meat’s latest pro green campaign swept through Amsterdam. Pasting up using our A0s, their format choice conveyed a strong sense of purpose when paired with their messaging. The impact lead to people came back for seconds.

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Work04.2405.24AU Vodka

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AU Vodka needs no introduction, their striking gold bottle marks shelves worldwide and gives the brand a sense of luxury that aligns with their locally sourced ingredient list. UNCLE marked the streets of London with a bright red question mark poster that hints at something new to come for the brand – can you guess what it is?

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Work03.2405.24Gorrillas

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Evolution as told by grocery delivery service Gorrillas; ‘Shopping, but evolved’ was a fun way for them to play on their own branding. The funky poster was sure to turn a few heads on London’s streets. Whether it’s a last-minute edition to take the spice level up a notch or a list of prime ingredients for a mega meal, they’ve got you covered.

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Work03.2405.24Delli

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‘Real People. Real Food. Real Different.’ What a way to grab the attention of Bristol, Brighton and Manchester. Food brand Delli deliver on the best independently made food products to make sure everyone gets a taste of the good stuff. The showing saw the pop of yellow posters highlight streets across the UK egging people on to take a bite.

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Work03.2405.24SEVENSTORE

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Retail and community space SEVENSTORE are hosting an exclusive launch of the Air Max DN in store on March 12^th. Baltic Market will be supplying a sensory food journey, and the night will be soundtracked with live music from local selectors. Liverpool streets saw takeovers galore with 4 sheet blocks dominating ahead of the event to make sure the city was listening.

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Work03.2405.24Joe & the Juice

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Joe & the Juice isn’t just another food and drink venue in London—it’s an institution. Beyond being a breakfast stop, it’s become a cultural landmark within the city. With UNCLE’s collaboration, they’ve embarked on a campaign to inject vibrancy back into the streets with their citrus colourway. Strategically placed posters aimed to spread a message of revitalisation, and a welcomed message to bring new eyes to their stores.

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Work12.2305.24Diecast

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Just in time for the festive season, Diecast called on UNCLE to spread the word across Britain’s Northern Capital about Winterhood. Dubbed as such because the brand have their own neighbourhood that all must try as they step into Christmas. With offers galore and the promise of delectable food and drink offerings, it isn’t one to be missed this season in Manchester.

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Work10.2305.24Ennismore

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Creative hospitality company Ennismore took advantage of a bold format to takeover both London and Paris for their latest campaign. Their travel and food membership plays with the phrase Dis~~loyalty~~ that promises to help you beat boring when travelling somewhere new.

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Work08.2305.24Notting Hill Carnival 2023

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UNCLE was a part of a moment filled with legacy over the bank holiday weekend, playing an integral role in bringing life to Notting Hill Carnival. The event comes to London streets once a year in an extravaganza of fashion, music, food and culture and never fails to spark joy amongst its attendees. Our clients cut through the crowds this summer as they were backdrop to a weekend packed with entertainment.

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Work08.2305.24Holy Moly

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Colombia’s purest export certainly turned heads across London’s busiest districts for guacamole company Holy Moly. Their tongue –in-cheek marketing ploy played with minds whilst sending a clear message with their neon creative – guac so good, it should be illegal.

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Work07.2305.24Shake Shack

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In alignment with a Shake Shack location opening in the streets of South London, UNCLE called for the use of ambient clings to offer a peel-able (and redeemable) way of commemorating the moment. Fans of the elevated fast-food chain flocked to the standout ‘sticker’ to claim their reward around Clapham.

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Work05.2305.24Milliways

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‘Stop what you’re chewing!’ say Milliways for a vibrant showing across the boroughs of London thanks to UNCLE. They do more than deliver on the flavour, the zero plastic, plant based, and biodegradable brand offer sustainable alternative gum choices – chew on that!

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Work02.2305.24Jono Pandolfi

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No one does dinner wear quite like Jono Pandolfi, their elegant and homemade touch make all the difference for their hospitality clients. Crafted by a team of sixteen experts with nearly two decades of experience in New Jersey, the brand offers a broad array of authentic feeling designs that deliver on style and quality. UNCLE wildposted their local neighbourhoods of food capital New York and they also shared our work on their socials for secondary impact.

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Work12.2205.24Trip x Calm

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Trip drinks embarked on a mental health awareness collaboration with Calm to promote drinkers to find solace and recentre. Already an advocate for taking care of the mind, this collaboration was a perfect fit for the drinks company. UNCLE got busy creating a calm in the storm pasting the tranquil art work all over London.

The founders got involved and shared a reel in front of our Soho megasite.

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Work02.2204.24Smiley

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Smiley - Flyposting, London, New York, Milan, Berlin

For the last five decades, Smiley has been spreading joy and radiating happiness through its positive message and clothing, accessories, homeware, food and beauty products. To celebrate the big 5-0, we wild posted the streets of New York, Milan, London and Berlin with Smiley’s hopeful message. The slogan “take the time to smile” is the ultimate embodiment of Smiley’s brand and reminds people of the one thing we could all use more of.

Smiley - Flyposting, London, New York, Milan, Berlin

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Work01.2204.24Martell

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Martell, one of the oldest Cognac houses in the world, needs no introduction. These simple, bright blue posters on the streets of New York give the staple a modern overhaul and bring a taste of France to the city. We pasted them up old school style, offering passers-by the chance to soar beyond the expected.

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Work11.2104.24TRIP

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We’ve all had a rough couple of years – what better time to be kind to your mind? TRIP, with their range of CBD drinks and oils, are the ideal way to put yourself first. We took their messaging to the streets of London with playful cloud posters featuring their Cali-cool pastel cans.

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