Blackpink’s Rosé takes center stage on the cover of I-D Magazine, and she’s making sure everyone knows it. In a raw and riveting interview, the global icon dives into the emotional rollercoaster behind her debut album—euphoric highs, late-night breakdowns, and the raw vulnerability she turned into pop perfection. To mark the moment, UNCLE hit London hard. West London streets were blanketed in bold, unapologetic 4-sheet posters—flyposting done right, and impossible to ignore.
Cult colour is hitting the streets hard for Cult Beauty. Their latest campaign floods London with hues and unapologetic makeup looks – from neon-bright eyeshadows to bold, statement lips. Cult Beauty isn’t just selling cosmetics—they’re championing individuality in its most vibrant form.
With 4-sheet blocks and wild posting taking over key spots, the campaign doesn’t just make an appearance; it leaves a mark. Layered artworks stack and spill across the cityscape, demanding attention and ensuring that this splash of colour isn’t something you simply pass by.
Victoria Beckham and her beauty brand redefined their presence in Paris with an unforgettable display during Fashion Week. As part of their SS25 launch, UNCLE staged a sultry, nighttime takeover of iconic Parisian landmarks, using bold projections to light up the city’s most famous backdrops.
The takeover was a spectacle, creating a buzz that permeated both social media and the streets of Paris. Let the city work with you, so you can achieve your goals in style and with an edge over competition.
Estrid didn’t miss a beat with this campaign. They never fail to keep their brand identity across all OOH media. This summer they turned heads in Stockholm, Berlin, Cologne and Munich, where cities got privy to their ideals with wild posting. It’s a case of creative execution speaking for itself—good concepts never miss.
Morphe are swirling into view with new campaign for their ‘Huephoric Rush’ 3-in-1 blush. The spiral pattern embedded into the product made its way to campaign posters, with the motif acting as a hypnotic entry point to the product launch. UNCLE was happy to oblige with a flyposting campaign across the city of London to maximise the impact of the launch.
Another Man magazine present SHASHIN RON at Dazed 180 studios. The exhibition showcases the printed words and moving images from the Summer/Autumn 2024 issue, featuring global artists and photographers. Editor-in-chief Ellie Grace Cumming emphasizes, “Photography and visual essays are at the heart of our reimagined magazine. This exhibition honors the remarkable global talent behind our dynamic and thought-provoking first issue.” UNCLE got the poster up across London to spread the word.
Bet this poster made you look twice? Its provocative nature aligns perfectly with Mantle, a skincare brand determined to redefine the conversation on anti-aging by confronting traditional beauty norms head-on. Their latest campaign issues an invitation to those with ‘skin with experience’ for an upcoming digital casting. Through this initiative, Mantle aims to spotlight models who are typically underrepresented in media, empowering an age group that often feels unworthy. UNCLE stands behind this powerful agenda and flyposted streets with the campaign.
Beauty Brand Lumene are determined to help you achieve that coveted springtime glow. Their latest campaign features their must-have CC cream, promising an all-over glow – and who doesn’t want that? Radiance never looked so good. Their posters gave the streets of London a fresh look thanks to UNCLE.
London’s beauty scene was abuzz with anticipation as Paula’s Choice made its appearance on the streets, bringing its renowned skincare solutions to London. The brand carved out a niche where self-care is paramount and stood out with their blend of luxury and accessibility. UNCLE hit the streets hard with B2 blocks that took over sites across the city.
Euphoria took the world by store with its stylistic endeavours, creating unforgettable and forward thinking make up looks that pushed the industry forward. Whether that be a sheeny glitter or rhinestone encased shadows on lids, people looked to the show to find inspiration. It was only fitting for the show’s makeup designer – Donni Davy – to bring out her own line named Half Magic so fans could get the inside scoop. UNCLE wild posted New York to get eyes on the line.
You’ve probably seen this campaign taking over the city of London courtesy of UNCLE. The large format megasites worked in perfect harmony with the grungy blue creative for beauty brand Byredo. Titled after the Shakespearean ‘A Winter’s Tale’, the campaign begs the question – has winter ever looked so good?
Milan was poised and ready for Malin & Goetz to pop up around the city for streetside skincare. Their luxury products have the edge in an up-market city coded with self-care and UNCLE took their fresh checkerboards to new heights ‘for all the ways we live’.
Supermodel Kate Moss is no stranger to the industry making a name for herself as the English girl with a face like gold. She has since set her sights on her own ventures by creating Cosmoss – a skincare range pulling from all natural influences to help you achieve her iconic glow. London was a fitting home to her bespoke campaign making use of megasites, paste ups and blocks to bring the range to life.
Kylie Cosmetics wanted to make a statement for the release of their new Power Plush concealer set to released across the month of October on an international scale. UNCLE got busy projecting the founder’s face to Parisian landmarks and soon she was synonymous with the city itself. Kylie agreed that her and Paris go hand in hand and shared both the posters and the projections on her main Instagram feed.
Diesel played with their latest ‘Find the D’ campaign, their abstract imagery is an ode to childhood games, reminiscent of puzzles that instruct you to spot a person, place or thing. Conceived ahead of the FW23 drop they envision a ‘land of Diesel’ where the fashion brand can show the full scope of their new offerings.
Glow Recipe’s campaign was shining from inside to out across the city of New York in celebration of their anonymous open casting campaign, which showcases a diverse range of selected models making bounds for the inclusivity movement. Their playful message ‘Dew You, celebrate your most confident glowing self’ stood out in accompaniment to the vivacious pink colour chosen to stand out amongst the grey. They shared this campaign on their socials to take their campaign into the digital.
Makeup connoisseur Glossier are dominating leaders of the clean aesthetic, continuing to deliver on products that have a base in skincare – working not only on skin in the moment, but FOR skin in the future. Their Stretch foundation is a new launch after the resounding success of the concealer from the same line. UNCLE covered up the streets with the campaign and London never looked flawless.
Estrid use razor sharp creative to captivate onlookers in the forward-thinking Berlin. The shaving brand are known for being unapologetic and honest with their branding and content, hoping to break the mould for unrealistic advertising in the beauty space. Berlin seems to be the perfect city for their contemporary messaging so UNCLE got to work on getting it out there.
Using a creative concept to spread an important message across London, brand World Vision are no stranger to pushing forward social action. Their artwork is reminiscent of an ordinary makeup campaign but look a little closer and see the shady side to makeup. The eerie messaging informs on the questionable practices within the makeup industry and this campaign helped shed light on it, a cause that UNCLE were happy to support.
Makeup mogul Milani painted their shade range across London for their Conceal + Perfect foundation. They used a creative ombre effect to achieve the inclusive collection and this flourish helped convey this exact message. This design worked well in long blocks or singular posters across the city.
Altra Pro have launched their Jasmine XXX fragrance and have promised to deliver an intense, narcotic and juicy scent with extravagant composition. Their creatives are a series of “vibrant images that embody the kinetic energy of this intoxicating scent” and stand out unquestionably across the streets of London.
Malin and Goetz are the next level of skincare. For them it goes beyond the expected and towards the necessary with an offering for all skin types, all skin tones, all genders – it’s a celebration of diversity. They’re championing design through formulas, packaging and stores to give cohesive and unified experiences to customers, with UNCLE bringing this message to London and Berlin.
Here We Flo are a period company with a difference – not only do they reverse the narrative on the previously tabooed topic, but they also promote sustainability. Their products are made from organic, vegan and cruelty free materials and come with a side of positivity. London caught their evocative statements and the power of pink courtesy of UNCLE.
Another Mag presents its new Spring/Summer 23 issue titled Mirror with a metallic wash of colour in nine vivacious covers. In their typical fashion their covers are home to a plethora of cover stars – a notable addition being Cate Blanchett donned in Comme des Garçons as she talks her Oscar nomination for latest movie Tar. Their bespoke hoarding is a canvas fit for the contemporary magazine and its alternative creatives.
‘It’s time to change your fashion habits!’ Lampoo have proclaimed a bold statement in their latest international campaign. The second-hand luxury retailer are calling for wardrobe detoxes and sustainability, breaking the fashion cycle that promotes over consumption. Their message has been spread over London and Milan courtesy of UNCLE.
Bedhead have highlighted the voices of three inspiring women for their ‘Stay Headstrong’ campaign. The project throws away the rulebook hoping to inspire a break from societal norm, citing the 90s as an era of freedom. The models selected champion this ideal; featured are the unapologetic grime artist FFSYTHO, brazen comedian Lily Philips and gender equality activist Lucia Blayke. UNCLE spread the word with flyposters in London’s most visible sites.
D by DIESEL is the new all-gender fragrance in which they channel youth culture, freedom and connection. With the motto ‘buy one and keep it forever’, the perfume champions sustainability with a refillable bottle that is also made of recycled materials. UNCLE brought the mood to New York with their editorial creatives.
Beauty Papers collaborated with MAC Cosmetics on their ‘Give A Glam!’ campaign in which 100% of profits from their iconic VIVA GLAM lipstick were donated towards World Aids Day this December. UNCLE flyposted the strikingly effortless cover image across London, letting the quintessential MAC product resonate with the streets for the worthy cause.
Byredo has been celebrating the power of scent since 2006. For its latest fragrance, De Los Santos, the elegance of a city is its muse. Capturing the “transcendent power of coming together”, the new scent is a love letter to the nature of community in a big city. Which is why for its launch, we brought the elegance of the new scent right into epitome of metropolitan life – the streets of London.
For the last five decades, Smiley has been spreading joy and radiating happiness through its positive message and clothing, accessories, homeware, food and beauty products. To celebrate the big 5-0, we wild posted the streets of New York, Milan, London and Berlin with Smiley’s hopeful message. The slogan “take the time to smile” is the ultimate embodiment of Smiley’s brand and reminds people of the one thing we could all use more of.
In a market that’s always getting more crowded, it can be tough for beauty brands to stand out. With these bright yellow posters contrasted against a darker red image, Faculty Beauty took over the streets of New York, introducing a new era of grooming for men and conveying the same confidence they want for their customers.
