Estrid didn’t miss a beat with this campaign. They never fail to keep their brand identity across all OOH media. This summer they turned heads in Stockholm, Berlin, Cologne and Munich, where cities got privy to their ideals with wild posting. It’s a case of creative execution speaking for itself—good concepts never miss.

Stockholm bore witness to the New Balance ‘Grey Days’ campaign that redefines apparel this season. Marked with black and white visuals, it has taken creativity to a new level, working in tandem with slogans like ‘life is not black and white. It’s grey.’ which only adds to the momentum. Their greyscale artwork worked in harmony with the industrial lines of the city courtesy of UNCLE.