Parklife came to UNCLE with one goal: get people talking. They dropped a teaser campaign that had everyone buzzing, with BRAT-green posters popping up across Manchester, Liverpool and Sheffield. Fans quickly picked up on the vibrant colour, speculating it was a nod to Charli XCX‘s album art.
The bold green 4 sheets were impossible to miss, claiming prime spaces to make sure the message hit home. With massive displays and a powerful presence, the campaign ensured that Parklife stood out as the place to catch Charli XCX next summer.
