Paris - UNCLE

Work03.2603.26Victoria Beckham: Portofino 97′

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In 1997, Victoria Adams and David Beckham were on a covert mission. A hidden romance, shielded from the world, perfecting the art of the getaway. Then came that trip to Portofino, a moment of raw romance where the secret finally met the sun.

To celebrate a fragrance born from this hidden spark, UNCLE hijacked Paris, during Fashion Week, with the model Yada Villaret. We didn’t wait for an invite; we took over. From XXL takeovers on the Champs-Élysées to the Invalides and Avenue de New York, the heat of these memories hit the city. With wild projections on the Trocadéro and across Hôtel de Ville, the Fragrance Portofino 97′ stepped out of the shadows and onto the street.

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Work12.2501.26Vivienne Westwood AW25/26

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Defined by raw immediacy and a rebellious British spirit, Vivienne Westwood’s AW25/26 campaign has arrived with a defiant elegance. Shot moments after the Paris runway show, the campaign captures the collection’s tension between tradition and play. To introduce the season’s visual world, UNCLE worked with Vivienne Westwood to bring this energy into the streets of London, Paris and New York. Across walls and storefronts, the flyposting campaign mirrored the collection’s push-and-pull of polish and grit which feels unmistakably true to the house.

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Work11.2511.25size? x Home Grown

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Characterised by an evergreen palette, and rooted in everyday grit and an unmistakably home-soil attitude – this is what AW looks like for Home Grown, as seen on size?. Introducing the collection to three cities, UNCLE worked with size? and rolled out a campaign that brought Homegrown’s visual world into the streets. Across London, Manchester, and Paris, walls were pasted with repeated imagery that amplified the two brands’ identities. A monochrome logo acted as an anchor between the three cities, while localised adaptations tied the rollout back to each store – ensuring passersby knew exactly where to find the capsule.

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Work10.2510.25Timberland

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For FW25, Timberland marked 50 years of the Original Yellow Boot with Advice of an Icon – a global campaign celebrating heritage, authenticity and the next chapter of street culture. Working with Croud, UNCLE took the campaign to the walls of London, Milan and Paris. Featuring striking portraits of Spike Lee, Skepta and Kiko Mizuhara (three icons who embody the same self-belief that built Timberland) the campaign cut through the city noise with timeless simplicity.

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Work10.2510.25Footpatrol x Salomon

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Footpatrol and Salomon have joined forces for the first time. Reimagining the XT4, the collaboration is more than just another colourway addition. Previewed at Paris Fashion Week, this release seamlessly blends Salomon’s rugged performance heritage with Footpatrol’s statement urban style. With launch parties across London and Paris, UNCLE made sure the silhouette was citywide. In monochromatic fashion, and featuring the XT4’s distinctive lines, both cities saw their walls go black and white – courtesy of UNCLE.

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Work10.2512.25Victoria Beckham Beauty: Foundation Drops

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Drop everything. Victoria Beckham has just launched her latest makeup collection, The Foundation Drops, developed in partnership with Augustinus Bader. The new range blurs the lines between skincare and makeup, and marks a new standard in science-backed beauty. Targeting three of the world’s fashion capitals during their respective Fashion Weeks, it’s evident that this was going to be a campaign that stood out. Working directly with Victoria Beckham Beauty, UNCLE got to work activating each of these cities across a plethora of formats. In New York and London, custom newsboxes and newspapers asking readers to “DROP EVERYTHING” were created and handed out in the city streets. Meanwhile, in Paris, the same newspapers were distributed while an LED truck weaved its way through the Parisian streets, turning the heads of many. Tying them all together, the brand created three films which they posted on their socials; here, here and here.

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Work05.2505.25Katy J Pearson

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Katy J Pearson is an artist that needs no introduction. Her melodic and honeyed voice distinguishes her from the rest and her instrumentation oscillates somewhere between melancholy and electronica. It’s sharp yet dreamy; a warm welcome that invites you in to her artistic vision.

UNCLE had the pleasure of partnering with Katy ahead of her recent show at Petit Bain, a Paris venue that sways and floats on the Seine. How fitting. In a wave of pastel pinks and Celtic knots, we made sure the city of Paris was blushing for Katy J Pearson and her sparkling sound.

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Work04.2503.26Pure Dating App

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Pure Dating App

UNCLE’s most ambitious campaign yet with Pure Dating made waves on the streets of Paris with a cheeky and refreshingly honest take on app-based dating. Their ‘wink and you’ll miss it’ creative approach cleverly tapped into the unspoken truths of modern romance, sparking curiosity and conversation in equal measure.

From wild posting, projections, the metro, clings, ambient, storefronts, the campaign owned the urban landscape. At its heart was a bespoke, after-hours event that lit up the Parisian night – bringing the brand to life in unexpected and unforgettable ways.

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Work02.2508.25ANOTR: On A Trip

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UNCLE partnered with Disorder Group to bring ANOTR’s new album On A Trip to the streets. It’s a genre-bending album from the Dutch duo that showcases their experimentation with contemporary house, krautrock and shimmering disco. With artwork just as vibrant and warm as the album’s sound, we pasted the release internationally across Paris, Berlin and Amsterdam.

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Work02.2507.25Huda

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bilbao - huda beauty - wildposting

berlin - huda beauty - wildposting

Toulouse - huda beauty - wildposting

london - huda beauty - wildposting

When Huda Beauty set out to launch their latest collection, they weren’t just looking for reach – they wanted real impact. With a multi-city media strategy, the brand turned urban spaces into extensions of its world. From Paris to London to Berlin, their ‘pretty in pink’ visuals took over key locations, seamlessly integrated into the landscape through UNCLE’s diverse inventory.

By leveraging out-of-home media, Huda Beauty met its audience where they already move – in the streets, in real time. This was visibility with intent: a campaign designed to make a statement at scale. Rather than just occupying space, it commanded attention, ensuring Huda Beauty was seen, remembered, and talked about.

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Work01.2504.25Levi’s

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paris - levi's - wildposting

new york - levi's - wildposting

new york - levi's - wildposting

Levi’s

Levi’s recent campaign demonstrated the perfect balance between standing out and blending in by taking to the streets of Paris, New York, and Los Angeles. The brand’s approach leveraged the distinct cultural energies of these iconic cities to create an impactful, multi-location wild posting campaign that was both globally resonant and locally authentic. By integrating urban aesthetics with their signature denim craftsmanship, Levi’s celebrated individuality while maintaining a cohesive narrative across all three locations. From the chic boulevards of Paris to the bustling avenues of New York and the laid-back streets of Los Angeles, the campaign captured the unique spirit of each city, inviting audiences to feel connected, inspired, and seen. As Levi’s proved, with the right balance of risk and reward, a campaign can remain unmistakably bold while staying seamlessly undercover.

los angeles - levi's - wildposting

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Work10.2404.25Vivienne Westwood SS25

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Vivienne Westwood returns with yet another bold iteration, this time juxtaposing the sun-soaked glamour of Los Angeles with the timeless, winding streets of Paris. The brand is forever the disruptor so we took this rebellious energy straight to the streets—dominating billboards and unleashing a wave of wildposting that blended with urban city spread, making sure Westwood’s vision was impossible to ignore.

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Work10.2410.24Victoria Beckham SS25

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Victoria Beckham and her beauty brand redefined their presence in Paris with an unforgettable display during Fashion Week. As part of their SS25 launch, UNCLE staged a sultry, nighttime takeover of iconic Parisian landmarks, using bold projections to light up the city’s most famous backdrops.

The takeover was a spectacle, creating a buzz that permeated both social media and the streets of Paris. Let the city work with you, so you can achieve your goals in style and with an edge over competition.

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Work02.2405.24Vivienne Westwood SS24

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The SS24 Vivienne Westwood campaign seamlessly continues with the ‘Britcore’ aesthetic that has long defined the brand’s visual identity, infusing it with contemporary edge. Drawing inspiration from Shakespeare’s timeless Sonnet 18, the collection marries tailoring with delicate floral motifs, epitomising the notion of “everlasting beauty.” UNCLE spearheaded the campaign’s global presence in the streets of London, New York, and Paris with a showcase befitting our esteemed long-term brand partner.

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Work11.2305.24Laura Misch

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Laura Misch has been making movements ahead of the release of her debut album ‘Sample The Sky’, complimented perfectly with her powder blue posters that cut through the grey of the approaching winter months. Misch decided to dominant Europe by popping up across the continent in Amsterdam, Berlin, Brussels and Paris to make her bid for song of the season and UNCLE were happy to oblige.

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Work10.2305.24Kylie Cosmetics

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Kylie Cosmetics wanted to make a statement for the release of their new Power Plush concealer set to released across the month of October on an international scale. UNCLE got busy projecting the founder’s face to Parisian landmarks and soon she was synonymous with the city itself. Kylie agreed that her and Paris go hand in hand and shared both the posters and the projections on her main Instagram feed.

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Work10.2308.25Ennismore

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Creative hospitality company Ennismore took advantage of a bold format to takeover both London and Paris for their latest campaign. Their travel and food membership plays with the phrase Dis~~loyalty~~ that promises to help you beat boring when travelling somewhere new.

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Work10.2305.24Diesel ‘For the D’

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Diesel played with their latest ‘Find the D’ campaign, their abstract imagery is an ode to childhood games, reminiscent of puzzles that instruct you to spot a person, place or thing. Conceived ahead of the FW23 drop they envision a ‘land of Diesel’ where the fashion brand can show the full scope of their new offerings.

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Work09.2305.24COS AW23/24

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COS with their distinctive and clean looking visuals returned yet again to take over Europe throughout cities Berlin, Paris and London. Long format banners made the most of their recognisable creatives, working as a city side lookbook for their Autumn/Winter 23/24 collection.

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Work09.2305.24Vivienne Westwood AW23/24

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Andreas Kronthaler for Vivenne Westwood sees the brand’s Autumn/Winter 23/24 collection show up with force. The ‘British Core’ styling and shoot location made their creatives feel home grown and relatable. So, whether it was hotting up the sunshine coast of Los Angeles or aligning with grungy in the streets of London and New York, this campaign was nothing if not dominant over fashion week across the globe.

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Work05.2305.24Rails

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Where comfort meets design – Rails want a new muse. Break into the summertime with the fashion brand and their latest collection that blends earthy tones with sweeping silhouettes in perfect harmony. UNCLE used 4 sheet blocks to turn the streets of London into a runway and make it official – spring is here.

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Work04.2305.24Converse

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Converse have taken neon to a new level in Paris whilst spreading the word of a transformative event run by creative director Jean-Jacques Ndjoli showcasing the next wave of music. Using a creative combination of light, sound and dance, this experimental event meant sparks flew for an evening of self-expression. UNCLE showcased the Parisian event ahead of its execution with a furry of colour and pattern.

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Work03.2304.25COS March 23

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COS decided to make an international splash and showcase their Spring/Summer 23 collection across Europe and UNCLE were happy to oblige. Using recognisable faces like Kieran Culkin gave their tailored pieces a fresh edge – this paired with contemporary direction of the focal images elevated the campaign to new heights. A mixture of wildposting and billboards were used to make sure visibility was high on the streets of Berlin, London, Milan and Paris.

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Work03.2305.24Róhe

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The Amsterdam based label Róhe is a refined atelier that prides itself on precise and strong identity with regards to design direction. Their continual development and reinvention of wardrobe classics put their brand at the pinnacle of contemporary apparel design. Paris provided for a suitable home to the campaign where Róhe used a classic and refined creative to reflect their brand on the streets.

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Work03.2305.24Victoria Beckham 2023

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Victoria Beckham and her Beauty line feel at home with their gilded and glamourous imagery working in poster and projection form with an elegant ease courtesy of UNCLE. The brand carries a gravatas that suits the style hub Paris and the sheen of the visuals glittered amongst the lights of the city. The brand also made use of our campaign on their socials with an array of imagery we captured.

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Work03.2305.24Vivienne Westwood Paris

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Vivenne Westwood- flyposting - Paris

Overcomplicating can become reductive and so the choice to house the creatives of the new Spring/Summer Vivienne Westwood campaign in an uncharacteristic black backdrop lets the clothes take centre stage. The evocative backdrop choice contrast greatly to the audacious colours and stylings of the collection with the self-proclaimed renaissance troop borrowing from historical references – a style that has become synonymous with the brand. UNCLE pasted in Paris by wildposting the streets with the iconic brand.

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Work01.2305.24Marc Jacobs

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Marc Jacobs pulled no punches with a flyposting campaign centred around the iconic model Kate Moss, her status amongst the fashion world made for an invaluable addition to the collection showcased in the creatives. The contemporary direction of the visuals elevates the sharp motifs of the clothing and feels at home on the edgy streets of London and Paris.

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Work12.2205.24Arya Starr: Chapter X – Mavins

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Nigerian record label Mavins have made waves across the music scene since conception over a decade ago. With a plethora of talented artists at their fingertips their new album Chapter X has no shortcomings when it comes to the feature list. The ten song record features songstress Arya Starr, Ladipoe, Boy Spyce and Rema, just to name a few. We wild posted their Spotify tagged posters throughout Amsterdam, Berlin and Paris.

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Work12.2205.24ARKET

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ARKET’s well-made and durable product offerings make their Autumn/Winter drop essential as the winter months arrive. Dubbed the Upcycled Collection – thanks to the use of sleeping bags and bedding products that would have otherwise gone to waste. The designs blend energy with seasonal staples and we pasted their bold creatives over the streets of Berlin, Paris and London.

The brand featured the campaign across their socials.

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Work12.2205.24BJÖRK

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Alternative songstress Björk has released her latest album Fossora which is bass filled, brazenly honest and bright. She continued her abstract legacy with detailed creatives that stand out amongst the urban street palette in Paris. Her fantastical offering was showcased with wildposting by UNCLE with the roll out of the album – promoting her unique vision.

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Work11.2205.24COS

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COS have solidified themselves as a distinctive design house that champions high-end minimalism, and their AW22 capsule collection is no different. It centres streamlined design and classic silhouettes ahead of the colder months – this aesthetic being reflected in their chic campaign imagery. The line has made an international statement as UNCLE have been wild posting across London, Paris and Berlin.

COS: Berlin

Cos - flyposting - London — COS: Berlin

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Work09.2204.24PUMA x Dua Lipa

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Known for wearing bold colours and exaggerated shapes, singer Dua Lipa isn’t one to shy away from attention. For her collab with sports brand Puma, she dropped over 30 items that echo her brave style–rave-inspired tracksuits, zip-up tops, and versatile t-shirts with butterfly detailing. For the second Flutur drop, we wild posted locations in Berlin, Amsterdam, Paris and London with Dua Lipa’s striking style.

PUMA x Dua Lipa

PUMA x Dua Lipa

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Work09.2204.24GOAT x Paris Saint-Germain

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GOAT x Paris Saint-Germain - Flyposting, Paris

Luxury streetwear platform and store GOAT are dipping their toe into the sports world with an exciting collaboration. They’re becoming the sleeve partner of football club Paris Saint-Germain, giving the already stylish team a streetwear upgrade. Our Paris wild posters featured iconic French footballers like Messi and Neymar wearing the new kit.

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Work05.2204.24Victoria Beckham

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No stranger to a subtle yet poignant fashion campaign, Victoria Beckham has been leaving her mark on the fashion industry since she launched her eponymous brand in 2008. Released this year, VB Body, her latest venture, is a line of intricately constructed shapewear pieces made with the feminine physique in mind. For the launch we filled three of the world’s fashion capitals (London, New York and Paris), with black and white posters of the delicate silhouette in the campaign.

Victoria Beckham - Flyposting, London, Paris, New York

Victoria Beckham - Flyposting, London, Paris, New York

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Work01.2004.24Rowing Blazers

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A New York brand with UK styling, Jack Carson’s Rowing Blazers is truly international. We took their latest collection worldwide, featuring colourful, preppy sweaters that play on luxury and tradition to Paris. Irreverent and tongue-in-cheek, the pieces belong on the streets of the world’s most vibrant cities.

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