New York - UNCLE

Work01.2601.26Harry Styles: Kiss All The Time. Disco, Occasionally.

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Harry Styles: Kiss All The Time. Disco, Occasionally.

After nearly four years without a full-length release, Harry Styles has just announced his next project, in monumental fashion. Teasing his long-awaited fourth solo album, Kiss All the Time. Disco, Occasionally., cryptic billboards and posters began appearing on streets around the world – a sign that, for fans, could only mean one thing.

UNCLE worked with 7stars and Columbia Records as the on-the-ground team helping to bring this moment to life. Across London, Birmingham, Liverpool, Manchester and New York, large-format posters featuring crowd imagery and the words “WE BELONG TOGETHER” took over city walls. The result was a global moment of connection and community, meeting Styles’ audience exactly where they move, meet and live.

Vivienne Westwood AW25

More risqué, more reward. Vivienne Westwood has once again teamed up with UNCLE for their SS25 collection, bringing a rebellious edge to the streets of New York. Known for pushing boundaries, the campaign leans into bold, well-curated visuals that blur the line between high fashion and street culture. Their usual well themed visuals featuring a distinctively spring colour palette which helped to warm up the grey. Westwood and UNCLE prove once again that fashion favours the fearless.

Farm Rio x Adidas

When Farm Rio partnered with Adidas for their latest collection, they wanted more than just visibility—they aimed for cultural integration. To make a statement, they launched a high-impact projection campaign displayed across two prime locations, using dynamic video content that blended fashion with the city’s energy. The result was an unmissable presence on the New York skyline, transforming the campaign into an experience.

By integrating striking visuals with strategic placement, the campaign became part of the urban landscape, ensuring maximum engagement. Rather than relying on static imagery, the use of motion and colour made the collection feel alive, seamlessly connecting with passersby in a way that felt organic and immersive. This approach not only elevated brand awareness but also reinforced the idea that modern campaigns should integrate with the spaces their audiences inhabit, creating moments that feel natural yet impossible to ignore.

Barbara Sturm

Barbara Sturm’s latest campaign took over the streets of New York with an impact heavy wildposting campaign designed to capture attention in one of the world’s busiest urban landscapes. Strategically placed across key neighbourhoods in Manhattan, the campaign maximised visibility amongst trendsetters and beauty enthusiasts. The carefully curated locations ensured that the brand’s message reached its target audience, generating buzz and reinforcing its presence in the luxury skincare market.

This campaign exemplifies the power of hyper-localised outdoor advertising in driving brand awareness and engagement. By selecting high-footfall areas and tailoring placement to align with consumer behaviour, the campaign not only increased exposure but also created a sense of exclusivity and desirability. For brands looking to make a statement, a customised wildposting strategy can be a powerful tool in capturing attention and leaving a lasting impression.

Levi’s

Levi’s recent campaign demonstrated the perfect balance between standing out and blending in by taking to the streets of Paris, New York, and Los Angeles. The brand’s approach leveraged the distinct cultural energies of these iconic cities to create an impactful, multi-location wild posting campaign that was both globally resonant and locally authentic. By integrating urban aesthetics with their signature denim craftsmanship, Levi’s celebrated individuality while maintaining a cohesive narrative across all three locations. From the chic boulevards of Paris to the bustling avenues of New York and the laid-back streets of Los Angeles, the campaign captured the unique spirit of each city, inviting audiences to feel connected, inspired, and seen. As Levi’s proved, with the right balance of risk and reward, a campaign can remain unmistakably bold while staying seamlessly undercover.