Danish style is taking over. Everyone wants in on Scandinavian fashion and luckily there is a Danish label making waves in the fashion industry. Based in Copenhagen, GANNI encapsulates authenticity in style. The GANNI girl is the ultimate cool girl and for our collaboration, the GANNI girl has taken over London with flyposters all across the city depicting the carefree nature of the brand’s ethos and its colourful and fun prints.
For the last five decades, Smiley has been spreading joy and radiating happiness through its positive message and clothing, accessories, homeware, food and beauty products. To celebrate the big 5-0, we wild posted the streets of New York, Milan, London and Berlin with Smiley’s hopeful message. The slogan “take the time to smile” is the ultimate embodiment of Smiley’s brand and reminds people of the one thing we could all use more of.
For Daily Paper’s Spring Summer 22 collection the Amsterdam-based label looked to the nostalgic feel of classic silhouettes and styles which were popularised during the 70s, 80s and 90s Hip Hop culture. Bright red oversized sweat suits and iconic denim pieces meet to transport us back to that time. And in order to spread the message we flyposted the vibrant colours of the collection through campaign imagery around the city.
Since dropping Magdalene, the iconic FKA Twigs has been quiet in a way that let her fans know she was working on something special. In January 2022 she released mixtape Caprisongs to celebrate her birthday as a Capricorn queen. We pasted the streets of Twigs’ home of London to let the city know she’s back and more extra than ever.
Combining California skate with Japanese street, the long-awaited Vans x BAPE collab brings together two iconic identities that share the message of self-expression and street culture. Selling out pretty quickly, the collection hardly needed us to get the word out there, but we did it anyway with these posters.
We’ve all had a rough couple of years – what better time to be kind to your mind? TRIP, with their range of CBD drinks and oils, are the ideal way to put yourself first. We took their messaging to the streets of London with playful cloud posters featuring their Cali-cool pastel cans.
Nobody does Pride like Calvin Klein. Their bold, iconic basics have always been a major hit with the LGBTQ+ community, and we were proud to team up and flypost their 2021 #PROUDINMYCALVINS campaign across London. Featuring nine LGBTQ+ icons from across the world wearing CK pieces with a hint of rainbow, the campaign, epitomises Calvin Klein’s playful, intimate simplicity.
Marley Morrison’s Sweetheart, with its blue skies and sun-drenched Dorset coast, is a far cry from the streets of London. Called a “good-natured caravan park romance” by the Guardian, we helped spread the word with this poster campaign that brought a bit of love and sun to the capital.
Jeweller Jessica McCormack knows all about romance. Her intimate campaign “Love Beyond” is all love, featuring close-ups of lovers and shots of her unique diamond designs. You can check out the BTS of the flyposting process here.
Australian singer-songwriter Luke Hemmings broke away from his 5 Seconds of Summer roots to go solo with When Facing the Things We Turn Away From, a debut that Clash called “self-assured and confident”. Our innovative posters, that combined paper-and-paste with futuristic AR to make Hemmings literally “pop up”, matched that forward-looking energy on the streets of London.
