No stranger to a subtle yet poignant fashion campaign, Victoria Beckham has been leaving her mark on the fashion industry since she launched her eponymous brand in 2008. Released this year, VB Body, her latest venture, is a line of intricately constructed shapewear pieces made with the feminine physique in mind. For the launch we filled three of the world’s fashion capitals (London, New York and Paris), with black and white posters of the delicate silhouette in the campaign.
One thing you can be sure about living in London is that you will need good outerwear for at least 60% of the year. To remind Londoners that with the two minutes of sun comes two hours of rain, Mackintosh has partnered with independent clothing retailer This Thing Of Ours for a collection of sleek raincoats. We teamed up with them to flypost the streets with reminders that even when it is grey, you can still look good.
Byredo has been celebrating the power of scent since 2006. For its latest fragrance, De Los Santos, the elegance of a city is its muse. Capturing the “transcendent power of coming together”, the new scent is a love letter to the nature of community in a big city. Which is why for its launch, we brought the elegance of the new scent right into epitome of metropolitan life – the streets of London.
Celebrating all notions of heritage and cultural history, the Dazed Spring 2022 issue paid homage to creativity as a cultural practice. The issue has four different covers, including a tribute to Virgil Abloh and covers featuring musician, poet and filmmaker Mustafa the Poet and Tenzing, a six-year-old photographer from Nepal. As London’s leading youth culture magazine for the past three decades, it was only right that we decorated the streets with flyposters of the covers.
Danish style is taking over. Everyone wants in on Scandinavian fashion and luckily there is a Danish label making waves in the fashion industry. Based in Copenhagen, GANNI encapsulates authenticity in style. The GANNI girl is the ultimate cool girl and for our collaboration, the GANNI girl has taken over London with flyposters all across the city depicting the carefree nature of the brand’s ethos and its colourful and fun prints.
For the last five decades, Smiley has been spreading joy and radiating happiness through its positive message and clothing, accessories, homeware, food and beauty products. To celebrate the big 5-0, we wild posted the streets of New York, Milan, London and Berlin with Smiley’s hopeful message. The slogan “take the time to smile” is the ultimate embodiment of Smiley’s brand and reminds people of the one thing we could all use more of.
For Daily Paper’s Spring Summer 22 collection the Amsterdam-based label looked to the nostalgic feel of classic silhouettes and styles which were popularised during the 70s, 80s and 90s Hip Hop culture. Bright red oversized sweat suits and iconic denim pieces meet to transport us back to that time. And in order to spread the message we flyposted the vibrant colours of the collection through campaign imagery around the city.
Since dropping Magdalene, the iconic FKA Twigs has been quiet in a way that let her fans know she was working on something special. In January 2022 she released mixtape Caprisongs to celebrate her birthday as a Capricorn queen. We pasted the streets of Twigs’ home of London to let the city know she’s back and more extra than ever.
Combining California skate with Japanese street, the long-awaited Vans x BAPE collab brings together two iconic identities that share the message of self-expression and street culture. Selling out pretty quickly, the collection hardly needed us to get the word out there, but we did it anyway with these posters.
We’ve all had a rough couple of years – what better time to be kind to your mind? TRIP, with their range of CBD drinks and oils, are the ideal way to put yourself first. We took their messaging to the streets of London with playful cloud posters featuring their Cali-cool pastel cans.
Nobody does Pride like Calvin Klein. Their bold, iconic basics have always been a major hit with the LGBTQ+ community, and we were proud to team up and flypost their 2021 #PROUDINMYCALVINS campaign across London. Featuring nine LGBTQ+ icons from across the world wearing CK pieces with a hint of rainbow, the campaign, epitomises Calvin Klein’s playful, intimate simplicity.
Marley Morrison’s Sweetheart, with its blue skies and sun-drenched Dorset coast, is a far cry from the streets of London. Called a “good-natured caravan park romance” by the Guardian, we helped spread the word with this poster campaign that brought a bit of love and sun to the capital.
Jeweller Jessica McCormack knows all about romance. Her intimate campaign “Love Beyond” is all love, featuring close-ups of lovers and shots of her unique diamond designs. You can check out the BTS of the flyposting process here.
Australian singer-songwriter Luke Hemmings broke away from his 5 Seconds of Summer roots to go solo with When Facing the Things We Turn Away From, a debut that Clash called “self-assured and confident”. Our innovative posters, that combined paper-and-paste with futuristic AR to make Hemmings literally “pop up”, matched that forward-looking energy on the streets of London.
