Berlin - UNCLE

Work02.2504.25Huda

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Huda

When Huda Beauty set out to launch their latest collection, they weren’t just looking for reach – they wanted real impact. With a multi-city media strategy, the brand turned urban spaces into extensions of its world. From Paris to London to Berlin, their ‘pretty in pink’ visuals took over key locations, seamlessly integrated into the landscape through UNCLE’s diverse inventory.

By leveraging out-of-home media, Huda Beauty met its audience where they already move – in the streets, in real time. This was visibility with intent: a campaign designed to make a statement at scale. Rather than just occupying space, it commanded attention, ensuring Huda Beauty was seen, remembered, and talked about.

Strasbourg - huda beauty - wildposting

Birmingham - huda beauty - wildposting

Leeds - huda beauty - wildposting

Marsielle - huda beauty - wildposting

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Work01.25Canada Goose

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Canada Goose’s latest winter campaign has redefined how to stay stylish while embracing the elements, proving that nothing heats up the season quite like their iconic outerwear. Showcased across the fashion capitals of Berlin, Milan, and London, the campaign seamlessly blends function with luxury, spotlighting a collection designed to dominate cold-weather style. We brought this vision to life, strategically positioning the brand in high-profile locations and aligning it with a global audience that values quality and aesthetic.

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Work12.24COS Winter 2024

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COS Winter 2024 is all about embracing bold contrasts, luxurious textures, and an unmistakable elegance that demands attention.

In UNCLE’s latest collaboration with this trusted brand partner, we’ve created a collection of powerful visuals designed to leave a lasting impression. Known for their willingness to push boundaries, COS have placed their trust in our vision, letting us explore innovative formats that truly connect with urban audiences. This campaign is hitting the streets of London, Berlin, and Amsterdam—expanding their footprint in fresh markets and taking over cityscapes. From towering columns along Amsterdam’s canals to bold street banners in Berlin, and striking flyposting across London, we’re making an undeniable mark in these iconic cities.

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Work09.2409.24COS A/W 24

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COS are a core client of UNCLE’s, and throughout our time working together, we have introduced them to many of our markets in Europe. They are always keen to experiment and follow our lead with formats that we know will hit our cities in the most effective way. This campaign saw them step into Amsterdam and using columns canal side, lining Berlin streets with 20m banners and spreading distinctive artwork with flyposting across London’s Soho, we can always advise on what will cut through thanks to the trust we’ve built with their team.

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Work08.2408.24Estrid 2024

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Estrid didn’t miss a beat with this campaign. They never fail to keep their brand identity across all OOH media. This summer they turned heads in Stockholm, Berlin, Cologne and Munich, where cities got privy to their ideals with wild posting. It’s a case of creative execution speaking for itself—good concepts never miss.

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Work07.2408.24New Balance Berlin

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We broke Berlin with the New Balance x The Basement ‘BSMNT Cup’. The event saw a blend of live music, hospitality and activities delivering a day that was one part sport, one part apparel. UNCLE wildposted citywide in the German capital using 4/1 City Wall blocks so the locals didn’t miss out on the big day.

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Work06.2406.24You Swim

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Returning client You Swim and their inclusive brand identity are always at home in London streets and after stacking B2 blocks together UK side we took them over the channel to Europe to elevate their new campaign. Their body positive message and imagery landed well in Berlin – a city that doesn’t shy away from progressive thinking (nor these posters). An international success for the global brand using flyposting and wildposting.

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Work05.2405.24Formula E

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It’s that time of year again when racing returns to Berlin for the E-Prix. This was the cities tenth year hosting the Formula E event and sees world class drivers come together to showcase the pinnacle of electric motorsport engineering. The event itself delivered an adrenaline filled weekend that was complimented by the posters UNCLE got out on the streets of the city.

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Work03.2405.24COS S/S 24

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COS are no stranger to working with us on international projects but this time they ventured to Amsterdam as well to take advantage of the iconic columns that line the city’s streets. They opted to take things canal side for maximum impact along with London and Berlin takeovers too. The campaign promotes their Spring/Summer 24 collection that a brings pop of colour in time for the new season.

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Work11.2305.24Laura Misch

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Laura Misch has been making movements ahead of the release of her debut album ‘Sample The Sky’, complimented perfectly with her powder blue posters that cut through the grey of the approaching winter months. Misch decided to dominant Europe by popping up across the continent in Amsterdam, Berlin, Brussels and Paris to make her bid for song of the season and UNCLE were happy to oblige.

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Work10.2305.24Boiler Room Berlin

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Boiler Room divulged their showcase X in the streets of Berlin ahead of the festival taking place midmonth. Their splicing of electronic artists galore across the weekend sets a precedent that keeps the collective at the forefront of club culture that will be sure to keep the city on beat.

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Work09.2305.24COS AW23/24

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COS with their distinctive and clean looking visuals returned yet again to take over Europe throughout cities Berlin, Paris and London. Long format banners made the most of their recognisable creatives, working as a city side lookbook for their Autumn/Winter 23/24 collection.

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Work08.2305.24Estrid

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Estrid use razor sharp creative to captivate onlookers in the forward-thinking Berlin. The shaving brand are known for being unapologetic and honest with their branding and content, hoping to break the mould for unrealistic advertising in the beauty space. Berlin seems to be the perfect city for their contemporary messaging so UNCLE got to work on getting it out there.

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Work08.2305.24U2

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There’s no denying the success of group U2, their discography still having a hold on fans across the globe. They have released a limited-edition version of album Zooropa in conjunction with the records 30^th anniversary and UNCLE covered Berlin’s hotspots with news of the release to the delight of fans across the city.

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Work05.2305.24Malin and Goetz

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Malin and Goetz are the next level of skincare. For them it goes beyond the expected and towards the necessary with an offering for all skin types, all skin tones, all genders – it’s a celebration of diversity. They’re championing design through formulas, packaging and stores to give cohesive and unified experiences to customers, with UNCLE bringing this message to London and Berlin.

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Work05.2305.24Nothing Tech

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Nothing Tech took the world by storm with the latest version of their in-ear headphones the Ear (2). The companies most powerful design yet with a focus on uninterrupted comfort and wind resistance, the product is ‘mighty in sound, mighty in nature’. The muted tones in their artwork paired well with the industrial city of Berlin and the futuristic elements of New York in this bold campaign for the tech company.

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Work03.2304.25COS March 23

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COS decided to make an international splash and showcase their Spring/Summer 23 collection across Europe and UNCLE were happy to oblige. Using recognisable faces like Kieran Culkin gave their tailored pieces a fresh edge – this paired with contemporary direction of the focal images elevated the campaign to new heights. A mixture of wildposting and billboards were used to make sure visibility was high on the streets of Berlin, London, Milan and Paris.

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Work02.2305.24Bolt

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Bolt are accustomed to letting you travel in style with their offer of alternative transport solutions across the globe. Already heading most of the markets across Europe they came to UNCLE to spread their editorial creatives which befit the forward-thinking cities of Germany. UNCLE dominated using a national campaign for the brand covering Berlin, Cologne, Nuremburg and Dusseldorf with wildposting.

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Work12.2205.24Arya Starr: Chapter X – Mavins

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Nigerian record label Mavins have made waves across the music scene since conception over a decade ago. With a plethora of talented artists at their fingertips their new album Chapter X has no shortcomings when it comes to the feature list. The ten song record features songstress Arya Starr, Ladipoe, Boy Spyce and Rema, just to name a few. We wild posted their Spotify tagged posters throughout Amsterdam, Berlin and Paris.

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Work12.2205.24ARKET

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ARKET’s well-made and durable product offerings make their Autumn/Winter drop essential as the winter months arrive. Dubbed the Upcycled Collection – thanks to the use of sleeping bags and bedding products that would have otherwise gone to waste. The designs blend energy with seasonal staples and we pasted their bold creatives over the streets of Berlin, Paris and London.

The brand featured the campaign across their socials.

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Work11.2205.24COS

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COS have solidified themselves as a distinctive design house that champions high-end minimalism, and their AW22 capsule collection is no different. It centres streamlined design and classic silhouettes ahead of the colder months – this aesthetic being reflected in their chic campaign imagery. The line has made an international statement as UNCLE have been wild posting across London, Paris and Berlin.

COS: Berlin

Cos - flyposting - London — COS: Berlin

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Work09.2204.24PUMA x Dua Lipa

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Known for wearing bold colours and exaggerated shapes, singer Dua Lipa isn’t one to shy away from attention. For her collab with sports brand Puma, she dropped over 30 items that echo her brave style–rave-inspired tracksuits, zip-up tops, and versatile t-shirts with butterfly detailing. For the second Flutur drop, we wild posted locations in Berlin, Amsterdam, Paris and London with Dua Lipa’s striking style.

PUMA x Dua Lipa

PUMA x Dua Lipa

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Work02.2204.24Smiley

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Smiley - Flyposting, London, New York, Milan, Berlin

For the last five decades, Smiley has been spreading joy and radiating happiness through its positive message and clothing, accessories, homeware, food and beauty products. To celebrate the big 5-0, we wild posted the streets of New York, Milan, London and Berlin with Smiley’s hopeful message. The slogan “take the time to smile” is the ultimate embodiment of Smiley’s brand and reminds people of the one thing we could all use more of.

Smiley - Flyposting, London, New York, Milan, Berlin

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Work08.2104.24Mackintosh

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In a city like Berlin or London, sometimes it’s less a case of rain or shine, and more a case of just…rain. To lighten those all-too-frequent grey days, we teamed up with the OG raincoat brand Mackintosh to spruce up the street with a slick campaign.

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