Amsterdam - UNCLE

Work06.2606.26Paula’s Choice

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Paula’s Choice became an official sponsor of the FIFA World Cup 2026™, striking with the motto: Proud Supporter of Your Skin.
Throughout the tournament, this partnership protected complexions through the pure adrenaline of the beautiful game. While fans backed their teams through victory or defeat, Paula’s Choice protected their skin.

UNCLE targeted Amsterdam with a major wildposting campaign, driving sharp B1 and 2×2 formats straight to the fans.

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Work05.2605.26Yeti

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YETI stormed Amsterdam for King’s Day, transforming the city’s historic streets into a celebration of Dutch orange.

UNCLE ensured the campaign remained an absolute standout in festivities. Raw flyposting flooded the streets, marking the capital with an unmistakable orange glow. The mission was clear: Keep the Kingdom Cool.

As the crowds surged, YETI stood firm as the ultimate ice-cold companion. It was a vivid reminder that “Built for the Wild” echoes just as loudly in the heart of city.

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Work08.2508.25XOXO Drinks

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New drinks brand, XOXO Soda, launched in Amsterdam with a city-wide wildposting campaign. The drink, in its gorgeous can, is not only full of flavour but it’s also healthy, packed with probiotics. UNCLE pasted B1s throughout the city, making it fizz and pop.

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Work02.2508.25ANOTR: On A Trip

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UNCLE partnered with Disorder Group to bring ANOTR’s new album On A Trip to the streets. It’s a genre-bending album from the Dutch duo that showcases their experimentation with contemporary house, krautrock and shimmering disco. With artwork just as vibrant and warm as the album’s sound, we pasted the release internationally across Paris, Berlin and Amsterdam.

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Work12.24COS Winter 2024

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COS Winter 2024 is all about embracing bold contrasts, luxurious textures, and an unmistakable elegance that demands attention.

In UNCLE’s latest collaboration with this trusted brand partner, we’ve created a collection of powerful visuals designed to leave a lasting impression. Known for their willingness to push boundaries, COS have placed their trust in our vision, letting us explore innovative formats that truly connect with urban audiences. This campaign is hitting the streets of London, Berlin, and Amsterdam—expanding their footprint in fresh markets and taking over cityscapes. From towering columns along Amsterdam’s canals to bold street banners in Berlin, and striking flyposting across London, we’re making an undeniable mark in these iconic cities.

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Work09.2409.24COS A/W 24

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COS are a core client of UNCLE’s, and throughout our time working together, we have introduced them to many of our markets in Europe. They are always keen to experiment and follow our lead with formats that we know will hit our cities in the most effective way. This campaign saw them step into Amsterdam and using columns canal side, lining Berlin streets with 20m banners and spreading distinctive artwork with flyposting across London’s Soho, we can always advise on what will cut through thanks to the trust we’ve built with their team.

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Work08.2404.25Beyond Meat

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No meat no problem. Beyond Meat’s latest pro green campaign swept through Amsterdam. Pasting up using our A0s, their format choice conveyed a strong sense of purpose when paired with their messaging. The impact lead to people came back for seconds.

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Work03.2405.24COS S/S 24

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COS are no stranger to working with us on international projects but this time they ventured to Amsterdam as well to take advantage of the iconic columns that line the city’s streets. They opted to take things canal side for maximum impact along with London and Berlin takeovers too. The campaign promotes their Spring/Summer 24 collection that a brings pop of colour in time for the new season.

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Work11.2305.24Boiler Room Amsterdam

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Boiler Room and Amsterdam are what might be called the perfect pairing; the alternative city is host to all things intriguing and their nightlife is no different. When the renowned electronic collective approached UNCLE to make the pair tangible to the streets, we were happy to oblige. Their red and purple posters brought the underground into focus in the iconic Dutch city.

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Work11.2305.24Warehouse Project

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Already a staple of the British music scene when it comes to clubbing culture and electronic soundscapes The Warehouse Project came to UNCLE for a trip overseas. With jet-black artwork and abstract white detailing, the design made for an intriguing one that left the streets of Amsterdam with questions that WHP were happy to answer. UNCLE taking the brand to new heights.

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Work11.2305.24Laura Misch

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Laura Misch has been making movements ahead of the release of her debut album ‘Sample The Sky’, complimented perfectly with her powder blue posters that cut through the grey of the approaching winter months. Misch decided to dominant Europe by popping up across the continent in Amsterdam, Berlin, Brussels and Paris to make her bid for song of the season and UNCLE were happy to oblige.

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Work12.2205.24Arya Starr: Chapter X – Mavins

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Nigerian record label Mavins have made waves across the music scene since conception over a decade ago. With a plethora of talented artists at their fingertips their new album Chapter X has no shortcomings when it comes to the feature list. The ten song record features songstress Arya Starr, Ladipoe, Boy Spyce and Rema, just to name a few. We wild posted their Spotify tagged posters throughout Amsterdam, Berlin and Paris.

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Work11.2205.24Boiler Room

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Coming to Amsterdam late November 2022 is Boiler Room’s three-day festival that presents a snapshot of artists from the nation. Boiler Room continue to forge a way for club culture with the event showcasing the best forward-facing, adventurous electronic, R&B and hip-hop music. Visionary sonic scapes will colour the weekend whilst UNCLE coloured the streets by wild posting the mesmerising abstract artwork.

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Work09.2204.24PUMA x Dua Lipa

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Known for wearing bold colours and exaggerated shapes, singer Dua Lipa isn’t one to shy away from attention. For her collab with sports brand Puma, she dropped over 30 items that echo her brave style–rave-inspired tracksuits, zip-up tops, and versatile t-shirts with butterfly detailing. For the second Flutur drop, we wild posted locations in Berlin, Amsterdam, Paris and London with Dua Lipa’s striking style.

PUMA x Dua Lipa

PUMA x Dua Lipa

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