Work Location: Amsterdam

COS Winter 2024 is all about embracing bold contrasts, luxurious textures, and an unmistakable elegance that demands attention.  

In UNCLE’s latest collaboration with this trusted brand partner, we’ve created a collection of powerful visuals designed to leave a lasting impression. Known for their willingness to push boundaries, COS have placed their trust in our vision, letting us explore innovative formats that truly connect with urban audiences. This campaign is hitting the streets of London, Berlin, and Amsterdam—expanding their footprint in fresh markets and taking over cityscapes. From towering columns along Amsterdam’s canals to bold street banners in Berlin, and striking flyposting across London, we’re making an undeniable mark in these iconic cities. 

COS are a core client of UNCLE’s, and throughout our time working together, we have introduced them to many of our markets in Europe. They are always keen to experiment and follow our lead with formats that we know will hit our cities in the most effective way. This campaign saw them step into Amsterdam and using columns canal side, lining Berlin streets with 20m banners and spreading distinctive artwork with flyposting across London’s Soho, we can always advise on what will cut through thanks to the trust we’ve built with their team. 

COS are no stranger to working with us on international projects but this time they ventured to Amsterdam as well to take advantage of the iconic columns that line the city’s streets. They opted to take things canal side for maximum impact along with London and Berlin takeovers too. The campaign promotes their Spring/Summer 24 collection that a brings pop of colour in time for the new season.