Street posters

Work08.2508.25Chappell Roan: The Subway

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Chappell’s late-summer ballad, The Subway, made the perfect subject for a city-wide fly takeover of London. The lyrics, which explore the emotions that surface when you bump into an ex on public transport, are a gritty and raw reflection of city life. With UNCLE scattering thousands of B2s across the city, it’s no surprise it shot straight to number 1.

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Work08.2508.25Astrid & Miyu

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To launch its new ‘Stack Curator‘, inviting people to curate their dream arrangement of ear piercing jewellery, Astrid & Miyu collaborated with UNCLE on a punchy flyposting campaign across London and Manchester. Known for its innovative and personalised approach to jewellery, Astrid & Miyu was founded in 2012 by Connie Nam who was tired of stale jewellery brands. With a set of B2s, 4 Sheet and megasites, the striking campaign featured a magnified ear decorated with an array of beautiful jewellery pieces that invited passersby by to get close and imagine what their ear stack could look like, sparking intrigue for this new tool.

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Work07.2507.25New Balance: 1000

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UNCLE collaborated with New Balance on a wildposting campaign in Milan, placing dark visuals of the 1000s against the green and gritty backdrop of the city. Originally released in 1999 as a performance shoe, this iconic sneaker was reissued in 2024, becoming one of the brand’s most popular trainers and now, with JD Sports, they’ve launched four colourways. Our wildposting campaign put a spotlight on the futuristic black shoe using bold B1 posters that magnified the slick design to passersby, cementing New Balance’s reputation for being one step ahead.

Vivienne Westwood AW25

More risqué, more reward. Vivienne Westwood has once again teamed up with UNCLE for their SS25 collection, bringing a rebellious edge to the streets of New York. Known for pushing boundaries, the campaign leans into bold, well-curated visuals that blur the line between high fashion and street culture. Their usual well themed visuals featuring a distinctively spring colour palette which helped to warm up the grey. Westwood and UNCLE prove once again that fashion favours the fearless.

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Vivienne Westwood AW25

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