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Work Format: Street posters

Work03.2603.26Nothing Tech
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Nothing Tech

“It’s Pink Now”

Moving away from its signature monochrome tone, Nothing Tech celebrated the launch of the Phone (4a) pink with a splash (of paint).

The deliberate shake-up is in response to the sameness across modern tech, expressing themselves in an industry of aluminium and glass.

Like the phones, UNCLE brought a celebration of nostalgia, fun and optimism to the streets of London. The black and white 4 sheets were used as the canvas for pink graffiti, creating a moment in the city that challenged the industry’s status quo.

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Work03.2603.26Raye: This Music May Contain Hope
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Raye: This Music May Contain Hope

Following the success of the lead single, Raye’s second studio album – THIS MUSIC MAY CONTAIN HOPE – is highly anticipated. Set in 4 ‘seasons’, the album promises to take listeners on a journey ‘that begins with darkness and ends with light’.

To coincide with her sold-out tour dates there, UNCLE brought the album announcement to the streets of Manchester. Taking over megasites across the city, the work included a characteristically straight-forward request from the artist – to scan the QR code to buy the new album.

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Work03.2603.26KSENIASCHNAIDER x LEE COOPER​
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KSENIASCHNAIDER x LEE COOPER​

Previewed at London Fashion Week, the second collaboration between KSENIASCHNAIDER and Lee Cooper combines the Ukrainian designers’ avant-garde, up-cycled aesthetic with the heritage denim brand.

With roots in workwear and durability, Lee Cooper is the Original British Denim brand, making a perfect partnership with KSENIASCHAIDER’s sustainable, experimental ethos. The collection merges classic denim forward for a new generation.

To introduce the collection at London Fashion Week, UNCLE brought 4-sheets to the heart of Soho. With bold, cropped portraits, London streets throughout the festival radiate the collection’s fusion of craftsmanship and innovation.

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Work03.2603.26Foster’s
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Foster’s: Love You Cans

Australian beer brand Foster’s is encouraging British men to say ‘Love you’ to their friends with sweary can gifts, because “proper mates don’t use proper names”.

With 4 sheet blocks, UNCLE brought the campaign to London – where “all the bros affectionately known as Richard Head” could show they care about their mates.

Featured in Campaign Magazine’s creative highlights.

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Features02.2602.26Help Comes Round Again
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Help Comes Round Again
Thirty years on from the original HELP compilation, War Child’s new release brings together some of the biggest names in music.

Back in 1995, War Child brought together some of the biggest names in music to record an album in one day. The result, HELP, raised over a million pounds for the charity, which had been set up to support children caught up in the Bosnian conflict. Fast forward to 2021 and a label, War Child Records, was set up to re-release four albums released by the charity between 2002 and 2009.

Each album saw artists covering beloved records, collaborating with other artists, or donating new songs. 1 Love was released in 2002 with a track list that included Sugababes and The Prodigy (the latter remaking The Specials’ ‘Ghost Town’). The following year saw Hope released, in response to the Iraq War, with exclusive tracks and covers from the likes of George Michael, Spiritualized, Beth Orton and Yusuf Islam. 2005’s Help! A Day in the Life celebrated the tenth anniversary of the original and in 2009, War Child Presents Heroes had a collaboration between Lily Allen and Mick Jones from The Clash and covers from Beck, Estelle and Franz Ferdinand.

Now, HELP(2) is poised to repeat that success. Recorded over one intense week at Abbey Road Studios in November last year and executive produced by James Ford, the project was unveiled via the surprise release of a brand-new Arctic Monkeys track. Alongside original recordings, the album features a run of standout covers, including Olivia Rodrigo’s take on ‘The Book of Love’ and Fontaines D.C.’s powerful reimagining of Sinéad O’Connor’s ‘Black Boys on Mopeds’.

Additionally, there’s an all-star band pulled together by Damon Albarn. Alongside vocals from Kae Tempest and Grian Chatten, ‘Flags’ also features Johnny Marr on guitar, Adrian Utley from Portishead, Dave Okumu of The Invisible, Seye from Gorillaz and Ezra Collective drummer and bandleader Femi Koleoso.
 
It was collaborative in every sense of the word. “They were in the studio for two days,” recalls War Child’s head of music, Rich Clarke. “First day, Damon decided he’d really like to incorporate a children’s choir. The A&R team hastily found two children’s choirs and they took the second day to record it. Then on the second day he decided it would be amazing to have an adult choir as well. The call went out, and we had all of Pulp come in, and all of English Teacher. Carl Barât, Marika Hackman, Declan McKenna, Let’s Eat Grandma. Everyone mucked in.”

Money raised from HELP(2) will go to War Child’s work in 14 counties, where they partner with local organisations to provide emergency support, protection and care, education and community support during and in the aftermath of conflict. It also offers a sunny moment in otherwise unrelenting realities.

“For last few years, taking the Ukraine conflict as a starting point, the news has been saturated with violence,” says Rich Clarke. “We didn’t think there’d be war in Europe again, possibly in our lifetimes. The situation in Gaza. Sudan is finally making it into the news and that’s the largest humanitarian crisis in the world right now. There’s a feeling of helplessness, generally. This felt like a positive project people could lean into.” It’s certainly necessary: around 520 million children are affected by conflict, roughly double the number thirty years ago.

HELP(2) visuals were led by Academy Award-winning director Jonathan Glazer and frequent collaborator Mica Levi, and the album artwork is now visible across London on poster and billboard sites donated by BUILDHOLLYWOOD and UNCLE. “I’m going to cycle down Camden Road on the way home, take a pic, pop it on my Instagram,” says Clarke. “Doing it as a billboard is a real ‘wow, it’s real!’ moment. That’s the picture you send your mum, isn’t it? It hits harder than forwarding the PDF file.”
What is it about bringing together artists, for special recording sessions, that works so well for War Child?
There’s heritage and trust. The creative lynchpin of everything is producer James Ford, and this record is a reflection of the collective spirit of the music industry. James is in a current battle with leukaemia, which he came down with a couple of months after agreeing to do this. The original idea was very different – working very closely with each and every artist in the studio but that wasn’t possible. He did the production remotely and a lot of other producers, engineers and mixers stepped up and filled in: David Wrench, Marta Salongi, Catherine Marks. It was a collective spirit, for James and for the cause.

The Arctic Monkeys track ‘Opening Night’ had eight million streams within a few days of release. What else can you tell us about the music?
We had a real coup getting Cameron Winter at a point when Geese have gone absolutely stratospheric. There’s a Depeche Mode cover of a track called ‘Universal Soldier’ which is a folk song Donovan made famous. They’ve done a full Depeche industrial makeover of it and it punches quite hard.
 
What are the musical links between HELP from 1995 and HELP (2)?
There’s a narrative that weaves through from then to now. Beth Gibbons comes back and does a cover of Velvet Underground’s ‘Sunday Morning’. Graham Coxon plays guitar on the Olivia Rodrigo track and he’s on English Teachers’ track. Damon Albarn’s back. Pulp weren’t on the original, but the original was nominated for the Mercury Prize the year after it was released. Pulp won, for Different Class, but they said HELP should have won and donated the prize money to War Child.

Another link between then and now is the role of billboards in spreading the word…
Billboards are consumed the same way as ’95 – it’s what you see from the top deck of the bus – but it’s used differently. Back then you’d tell your mates when you got to work but now it’ll be straight up on whatever platforms people use. I love some of the creativity you see around billboards, like when they go beyond the frame or become an art piece. It’s always nice to see something you don’t expect. There aren’t that many nice surprises in life now, so it’s good to see something that makes you stop and look. So, I hope people stop and look and scan the QR code.
 
The idea behind the visual world of the album is ‘by children, for children’. How did that work in the studio?
We will always represent children in a dignified and empowering way and we would never use imagery that shows injury or trauma. The scene on the album cover captures a moment of transcendence and escape for the boy running through the water. It does show that brutality of war but there are moments of incredible lightness that celebrate childhood. It’s unbridled happiness: the joy, the light, everything. The cover and creative direction for the project was by Academy Award Winner Jonathan Glazer. Academy Films built on that, giving eight- and nine-year-old children handheld cameras, to film the artists recording. You can see what’s happening in the studio through the eyes of a child.
How did this work with the children who contributed remotely?
We worked with Academy Films to get crews out to Gaza, Yemen and Sudan, where handheld cameras were given out to children. They filmed their peers just being children. They run, jump, play, climb, laugh, fall over, drop the camera. It’s deeply moving, but positive and empowering. It humanises conflict; it’s not far away or distant. Childhood is universal.
 
Are there any plans to record artists from conflict zones?
It’s something we’ve explored in the past. We’ve worked with musicians around Kinshasa in the DRC and there’s been a talk of a musical exchange with our programmes in Jordan and Lebanon. There’s a desire to do it but we just haven’t found the right way. A lot of musicians here are from backgrounds in the conflict countries we work in, so we’re always really keen to link that up; to tell that story, to shine a light. We’re in 14 countries and only a few are on the news agenda.

It’s easy to imagine that charity sits in a different place to culture. I think that’s a false binary. Is this something that War Child thinks about?
The first seeds of change often come from culture: art, theatre, music. That’s the first form of protest often, the first form of reaction. Culture and charity seek change, serve a purpose, and to make a difference.

Are there challenges in being vocal and active about conflict even when you’re just focusing on children’s experience?
Yes. It is and it isn’t. Like every charitable organisation, we’re politically neutral. There are challenges with some of the more politicised conflicts. Ultimately children are always the innocent victims of war. War is waged for many different reasons and different agendas and we do our best to navigate it. 

The track list for HELP in 1995 wasn’t printed on the inlay because there wasn’t time between recording and release. What else has gone down in your organisational history about that time?
The challenge and the excitement of getting in there and laying down in a single day. Two of the artists were The Stone Roses and Stereo MCs – I think it took them five years and eight years respectively to make their second albums. In 1995 the logistical piece was massive: to record it in the day and have it in the shops five days later. There are stories of private jets, tapes missing ferries – somehow it all got together. It went to print on the artwork before Eno who mastered the album had finished sequencing. There’s no track list on the vinyl this time either, for a similar reason. There was an artwork production deadline – but it’s also an homage to the original. We put a sticker on the front this time.

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Work12.2501.26Vivienne Westwood AW25/26
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Defined by raw immediacy and a rebellious British spirit, Vivienne Westwood’s AW25/26 campaign has arrived with a defiant elegance. Shot moments after the Paris runway show, the campaign captures the collection’s tension between tradition and play. To introduce the season’s visual world, UNCLE worked with Vivienne Westwood to bring this energy into the streets of London, Paris and New York. Across walls and storefronts, the flyposting campaign mirrored the collection’s push-and-pull of polish and grit which feels unmistakably true to the house.

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Work10.2510.25Adanola
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Founded in Manchester, Adanola is designed to be as versatile as your lifestyle. Whether you’re running, running errands, or just running late, each piece is designed so that you feel your best while doing so. In the heart of New York, UNCLE brought Adanola’s athletic-heritage meets street-essence message to life. Taking over the walls and facades of Manhattan and Brooklyn, the campaign leaned into Adanola’s minimalist branding, with each poster acting like a scene from the collection. Simple, strong and everywhere.

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Work10.2510.25Timberland
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For FW25, Timberland marked 50 years of the Original Yellow Boot with Advice of an Icon – a global campaign celebrating heritage, authenticity and the next chapter of street culture. Working with Croud, UNCLE took the campaign to the walls of London, Milan and Paris. Featuring striking portraits of Spike Lee, Skepta and Kiko Mizuhara (three icons who embody the same self-belief that built Timberland) the campaign cut through the city noise with timeless simplicity.

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Work10.2512.25Victoria Beckham Beauty: Foundation Drops
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Drop everything. Victoria Beckham has just launched her latest makeup collection, The Foundation Drops, developed in partnership with Augustinus Bader. The new range blurs the lines between skincare and makeup, and marks a new standard in science-backed beauty. Targeting three of the world’s fashion capitals during their respective Fashion Weeks, it’s evident that this was going to be a campaign that stood out. Working directly with Victoria Beckham Beauty, UNCLE got to work activating each of these cities across a plethora of formats. In New York and London, custom newsboxes and newspapers asking readers to “DROP EVERYTHING” were created and handed out in the city streets. Meanwhile, in Paris, the same newspapers were distributed while an LED truck weaved its way through the Parisian streets, turning the heads of many. Tying them all together, the brand created three films which they posted on their socials; here, here and here.

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Work08.2508.25Chappell Roan: The Subway
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Chappell’s late-summer ballad, The Subway, made the perfect subject for a city-wide fly takeover of London. The lyrics, which explore the emotions that surface when you bump into an ex on public transport, are a gritty and raw reflection of city life. With UNCLE scattering thousands of B2s across the city, it’s no surprise it shot straight to number 1.

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Work08.2508.25Astrid & Miyu
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To launch its new ‘Stack Curator‘, inviting people to curate their dream arrangement of ear piercing jewellery, Astrid & Miyu collaborated with UNCLE on a punchy flyposting campaign across London and Manchester. Known for its innovative and personalised approach to jewellery, Astrid & Miyu was founded in 2012 by Connie Nam who was tired of stale jewellery brands. With a set of B2s, 4 Sheet and megasites, the striking campaign featured a magnified ear decorated with an array of beautiful jewellery pieces that invited passersby by to get close and imagine what their ear stack could look like, sparking intrigue for this new tool.

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Work07.2507.25New Balance: 1000
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UNCLE collaborated with New Balance on a wildposting campaign in Milan, placing dark visuals of the 1000s against the green and gritty backdrop of the city. Originally released in 1999 as a performance shoe, this iconic sneaker was reissued in 2024, becoming one of the brand’s most popular trainers and now, with JD Sports, they’ve launched four colourways. Our wildposting campaign put a spotlight on the futuristic black shoe using bold B1 posters that magnified the slick design to passersby, cementing New Balance’s reputation for being one step ahead.

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Work05.2505.25Nike x JD Sports
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Nike’s AirMax 95 legacy has officially hit the 30-year mark.

We kept that legacy running with JD Sports. Taking the celebrations to the streets of Milan, we introduced the people there the latest 95 silhouettes about to be adopted but the streets. Utilising the ‘Psychic Blue’ and ‘Gold Strike’ colour-ways, UNCLE went deep with a takeover where visibility was a must. A fitting gift for Nike and its legacy.

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Work03.2512.25Vivienne Westwood SS25
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Vivienne Westwood AW25

More risqué, more reward. Vivienne Westwood has once again teamed up with UNCLE for their SS25 collection, bringing a rebellious edge to the streets of New York. Known for pushing boundaries, the campaign leans into bold, well-curated visuals that blur the line between high fashion and street culture. Their usual well themed visuals featuring a distinctively spring colour palette which helped to warm up the grey. Westwood and UNCLE prove once again that fashion favours the fearless.

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