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Work Format: Street posters

Features05.2605.26Maureen Onwunali is the Poet Who Wants Better Politicians
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“I didn’t sign up to be a content creator. I’m a poet.”

Those are the words of Maureen Onwunali, the Dublin-born Nigerian poet whose work is resonating with in-person audiences at a growing number of poetry events, while also travelling online, as culture increasingly has for much of her 23 years. “June Jordan, Audre Lorde or James Baldwin never had to post three reels a month to be picked up by the algorithm,” she says, listing both her influences and stating her disillusionment with today’s media landscape at the same time.

On the other side of that coin, though, is her gratitude that her words have reached places she has not. Her poems have found people in small towns across Australia, the Americas and beyond, carrying observations on masculinity, migration, care, nightlife and the people society forgets to notice. In Puffer Jacket Poetry, she writes of Black masculinity and the men who are rarely given permission to be soft. Put simply: ‘the mandem don’t cry enough.’ In another poem, she asks God to save, not the King, but “the people we forget to notice.” Those sending money back home. Line cooks working from a mother’s muscle memory. Voluntary litter pickers saving the world, one crushed Red Bull can at a time.’

A long-time resident of Milton Keynes, Onwunali is also interested in place as something you can shape, rather than just somewhere you happen to live. Born to Nigerian parents in Ireland, she says her family “built Nigeria in our living room,” carrying culture and tradition across borders. Ireland and Nigeria, to her, are connected by their histories of colonisation, by the same “Babylon” showing its face in different parts of the world. Milton Keynes, meanwhile, is younger and greener and still becoming itself. While Camden regularly calls with her residency at the iconic Roundhouse, MK is a place that she’s excited to have a tangible impact on.

Her own route into poetry was mostly self-taught, shaped less by the poems she was handed at school than by rap, cyphers and performance. Instead, she would sit in front of the TV while eating, watching poetry slams and studying how people used language. Poetry, as she understands it, is less a fixed document than “a living, breathing thing.”

That makes her UNCLE collaboration, created ahead of the local elections, feel especially fitting. Inspired by Zoe Leonard’s I Want a President, Onwunali’s poem asks what kind of candidate people actually want, and what might happen if we raised our standards. It is poetry off the phone screen, off the stage and into the street.
WHAT FIRST DREW YOU INTO POETRY, AND AT WHAT POINT DID IT SHIFT FROM SOMETHING PERSONAL INTO SOMETHING YOU WANTED TO SHARE PUBLICLY?

I was never really fixed on poetry to start off with. It was more storytelling. I grew up with MTV playing in the background, and I was obsessed with rap, with cyphers, with wordplay — how people could build whole worlds with such limited space through language.

At one point I wanted to be a rapper, but I could never catch the beat — I just had too much to say. So I went back to just the words, and from there my relationship with writing really grew.

I started writing when I was about eleven. At the time it felt quite uncool, so it stayed personal — more like documentation. But as I got older, I realised I was writing about political realities around me, growing up in an immigrant household, and I started to feel like it was too important to keep to myself. If I really believed in what I was saying, it couldn’t just live and die with me.

The turning point was a workshop with the poet Joelle Taylor. I brought a folder with everything I’d ever written, read some of it out, and she invited me to perform in London. It was just me, my mum, and half my English department on a train, and I remember getting on stage and thinking, this is it.

From there it kind of snowballed — I did a poetry slam at the Roundhouse after sixth form, ended up winning it, and then eventually came back on a residency. I’ve been freelancing for the last couple of years now, which still feels a bit mad.

A LOT OF YOUR WORK PULLS MEANING OUT OF REALLY EVERYDAY MOMENTS — SMALL GESTURES, GIVING UP YOUR SEAT ON THE TUBE — WHAT DRAWS YOU TO THOSE KINDS OF DETAILS?

I think it comes from that idea that everything is poetry. You just have to take a moment to see it. It’s the art of noticing.

I always describe it as grabbing a moment and holding it up to the light. Even something like giving up your seat — most people have done it and don’t think anything of it, but when you actually look at it, it becomes this really beautiful, compassionate act.

I think I’m trying to remind people how similar we are. We spend so much time thinking what we’re going through is completely unique, but really we’re all living very similar lives. Everyone wants to feel part of something bigger, and sometimes you just need reminding that you already are.



DO YOU SEE YOUR WORK AS DOCUMENTING BEHAVIOUR, OR QUIETLY CHALLENGING IT?

I’d say it’s a bit of both, but probably more the latter.

A lot of the time, I’m writing from a place of urgency — like, everyone stop what you’re doing and listen. Let’s acknowledge what’s actually happening.

I’m not really interested in sitting with something for ages and perfecting it in a traditional sense. Sometimes it just feels like the sky is on fire, and I want people to hear what I have to say right now.

Of course, people might look back on it later as a reflection of the time, but for me it’s about the present — bearing witness to what’s happening and making people aware of it.

YOU’VE ASKED A REALLY INTERESTING QUESTION IN ANOTHER INTERVIEW — “WHY DO WE NEED OTHER PEOPLE TO TELL US WHAT WE’RE FEELING?” — DO YOU THINK POETRY SHOULD BE SOMETHING EVERYONE DOES, RATHER THAN SOMETHING A FEW PEOPLE PURSUE PROFESSIONALLY?

I still hold that belief. I think we often see it as the doers and the feelers, as if there’s a special group of people responsible for capturing all of the world’s feelings and turning them into something we can consume, whether that’s music, poetry, painting, or whatever else.

But I don’t think that should be the case. Poetry is for everyone, and it’s one of the few times in life where you don’t have to ask for permission to say things or think things. You don’t have to wait for anyone to tell you that you’re allowed to feel something, or allowed to question something.

You can just grab the closest pen and write. Even if you don’t write it down, you’re still speaking to yourself. You’re bearing witness to something and saying, this deserves to be archived, remembered or reflected on.

People say nothing in life is free, but the thought, the noticing, that is free. Even though I call myself a poet, I don’t think that separates me from “non-poets”. I don’t really think there are non-poets. It’s not a title or a role as much as it’s an act. I wouldn’t want someone to think, “Well, she’s the poet, so I’ll just listen.” We’re all constantly doing the act.

So yes, I think we need to stop relying on other people for our feelings and take control of that ourselves.
POETRY CAN SOMETIMES FEEL QUITE CLOSED OFF OR ACADEMIC TO PEOPLE, BUT YOUR WORK FEELS VERY ACCESSIBLE — IS THAT SOMETHING YOU’RE CONSCIOUS OF WHEN YOU’RE WRITING?

Yeah, definitely. I have a line in one of my poems that’s something like, “Who’s to say the revolution will be spoken in your jargon tongue anyway?”

For me, the function of poetry is to reach as many people as possible. Why would I want to put limitations on that just to show off my vocabulary, or prove I can use certain language techniques? It’s not a way of showing how educated I think I am. My priority is trying to connect to as many people as possible.

I think that happens through those everyday moments we look past. Those are the moments where people can say, “Actually, I do see myself in that.”

Our first introduction to poetry is often through school, and the GCSE anthology has given poetry a terrible reputation. People hold a grudge against it for years. They still shudder when they hear the word poetry.

I think we need to undo that. I’m trying to save poetry’s reputation a bit. In school, poetry can feel like this fixed document, like it’s written in stone and you can’t really do much to it. But really, it’s more like a Google document. It’s a live thing being edited as we speak. It’s breathable, it’s moving constantly, it has its own heartbeat. It’s alive, and it’s not written in stone. It’s supposed to be fluid.
YOU MENTIONED WORKING IN SCHOOLS — HOW IMPORTANT IS IT THAT YOUNG PEOPLE ARE GIVEN ACCESS TO POETRY BEYOND THE TRADITIONAL CANON, ESPECIALLY POETRY THAT SPEAKS FROM DECOLONIAL PERSPECTIVES?

It’s so important. I actually have a poem I performed at a GCSE conference, and I started it with: “William Wordsworth ain’t worth my words if the kids don’t know what their words are worth.”

Then it goes on from there, and the students go crazy because they understand what it’s saying. It’s in slang, but it’s still poetry.

I do think everything is a political act: what we see, what we don’t see, the voices that are platformed and the voices that are silenced. The poetry we’re shown is so often overrepresented by old white men talking about duchesses and colonial expansion. The writing might be beautiful, but if the kids can’t see themselves in it, they’re not going to connect. There are no stakes in it for them.

Poetry has been around since people learned how to communicate with each other. In collective cultures, in the global south, oral storytelling and oral history is poetry. It has always been there and always will be there.

When people talk about Wordsworth, I always think the real poets, in every generation, are the people in town centres on soapboxes being called crazy, saying, “Listen to what I have to say. This is what’s going on with the world.”

I’d call myself a soapbox poet. I want to be the town’s crazy person yelling into the sky, beating my chest at the world, saying: this is what’s happening.

The curriculum has introduced some reforms and more modern poetry, so there is work being done, but I still think there’s a lot more to do.

CAN YOU TELL ME A BIT ABOUT THE PIECE YOU’VE CREATED FOR UNCLE AND WHAT YOU WANTED IT TO SAY?

The poem is after Zoe Leonard’s I Want a President. It’s built around that idea of, “I want a candidate who…” and then it goes from there.

I live in Milton Keynes, in quite a diverse neighbourhood, and I had a Reform candidate knock on my door. I just thought, this is hilarious. Absolutely hilarious.

It made me think that we need to raise our standards. With anything else, whether it’s doctors, electricians or engineers, we want the best because we know quality matters. But when it comes to politicians, we settle for so much. We concede so much. We need to want better for ourselves and our communities.

So the poem essentially lists the type of candidate I want to see. There are lines like, “I want a gold tooth smile for a candidate,” or “I want a grieving mother for a candidate,” or “I want a candidate who knows how costly their words are,” and “a candidate who has felt the cold of concrete.”

I want someone I can relate to. Whether or not that’s realistic doesn’t really matter. I’m not concerned with realism. I’m concerned with getting people to question the type of candidate they want to see, and whether that is actually reflected in what’s on the ballot.

I’m keen to see how people react to it, and hopefully it starts a conversation about what we ask for as electorates.

WITH THE LOCAL ELECTIONS IN MIND, DO YOU THINK THERE’S SOMETHING POWERFUL ABOUT FOCUSING ON WHAT’S HAPPENING AROUND YOU — IN YOUR IMMEDIATE ENVIRONMENT — RATHER THAN ALWAYS THINKING NATIONALLY OR GLOBALLY?

One hundred percent. I don’t necessarily believe the current electoral system is going to bring about some kind of utopia, but local elections are about tangible, everyday, material changes that really affect people.

I think it’s important to have a say in the things you can actually reach your hand out and touch and feel. Some people might argue that it’s even more important than a wider national election, because you will very much feel the impact of how you vote. It’s closer to home.
YOU’RE NIGERIAN, BORN IN IRELAND, AND HAVE LIVED IN MILTON KEYNES. HOW DOES EACH PLACE INFLUENCE OR INSPIRE YOUR WORK?

Being born to Nigerian parents has influenced not only my work, but my sense of self. I think the first and probably last time I was in Nigeria, I was less than one year old, so I don’t have any real memories of it. But my parents did their best to pack as much culture and tradition as they could into this 25kg luggage and bring it to Ireland with them.

They built Nigeria in our living room, so I’ve always had a close connection to the culture and my roots. I don’t feel like a stranger in that part of my identity.

Then being born and raised in Dublin was my formative years. It’s my friends, my family, and even my accent. I’ve been in the UK for eleven years now and you can still hear bits of it.

Politically, I think my Irish and Nigerian identities work hand in hand. Ireland has often tried to stand up against injustice because of its own history, and Nigeria has also experienced British Empire. That same Babylon reared its ugly face in both parts of the world, so those identities feel very similar to me in that sense.

With Milton Keynes, people always ask, why Milton Keynes? And honestly, my mum chose here. But I really like it. It’s so fresh and new. It’s only about sixty years old, and you can tell it was so intentional. Even when you look at the map, with the grids, it feels a bit like Barbie’s dollhouse sometimes, because everything is so planned.

But I think it’s beautiful. It’s very green, it’s malleable, and now it’s a city. I feel oddly patriotic about it. Londoners think anything outside London is just farmland, but I’ll defend Milton Keynes to the end.

I see myself in it, honestly. It’s still growing and I’m still growing. I’ve worked a lot with the council there, and I’m trying to do my part in moulding Milton Keynes into the city I want to see. That’s such a cool thing, because who can say they’re actually helping to mould their city?
LOOKING AHEAD, WHAT DO YOU WANT MORE OF — EITHER IN YOUR OWN WORK, OR IN THE WIDER POETRY SPACE?

I think it’s already on its way, in terms of poetry becoming more mainstream. I recently performed at the Roundhouse, and we claimed it was the largest poetry event in the world. It was 1,500 people in the audience, so maybe it was — I need to check that.

I love that poetry is on big stages, but I don’t want it to become a one-sided conversation. Poetry should be an equal exchange. I don’t want to be put on a pedestal, or on a platform, and just talk down to people.

I’d love more people to engage with it, not just as audience members, but as mutual givers and receivers. I want people to really give it a try, and share more. I want poetry to feel as normal as singing in the shower — something everyday. Like, of course I’ll write a poem on my way to work.

For my own work, I think I’m already doing a lot of what I wanted to do, so everything else is kind of a bonus. Being freelance means I don’t really answer to anyone, and there aren’t the same limitations on what I can say. I get to use my politics degree in the purest form, rather than going down the traditional route into the civil service or something like that.

I think I’ll probably get more political, and I’d like poetry to become more mainstream in that way too. I want it to feel normal to have these conversations over dinner, or in the classroom.

WHAT DO YOU HOPE PEOPLE TAKE AWAY FROM THIS WORK — WHETHER THAT’S THE POEM ITSELF OR THE WIDER COLLABORATION?

I’d just emphasise dreaming bigger. Don’t be confined to the terrible standards we’ve given ourselves.

You can actually aspire for a better candidate, a better world, and better communities.

And obviously, go out and vote.

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Work05.2605.26Massive Attack x Tom Waits: Boots on the Ground
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When the world tilted, Bristol’s iconic duo refused to watch from the sidelines; they mobilised. Massive Attack released “Boots on the Ground” a sharp single featuring the unmistakable, gravelly tones of Tom Waits. The track served as a direct critique of Western militarism and a growing sense of global disillusionment.

To drive the point home, UNCLE took to the streets of Bristol, Manchester and London, through a bold 4-sheet poster campaign. Massive Attack saw the political climate and pasted their protest across the nation’s walls.

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From the grass of Wimbledon to the pulse of Berlin, Fred Perry has evolved into the definitive bridge between two worlds. This campaign marks the total fusion of sportswear and streetwear, tailored for those who trade the court for the city streets with effortless precision.

UNCLE has now stamped this transition across the capital, using city banners and A1 posters to claim the space. The TENNIS BOMBER and the TRACK JACKET lead the way, proving that the shift from sportswear to streetwear isn’t a trend – it’s a takeover. It is sharp, British, and perfectly at home in the Berlin streets.

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Morphe, the beauty brand created for creators, redefined the horizon. They captured a Los Angeles sunset to mark the debut of Cheek Thrills Bronze & Tone Duos, dragging that warmth across the Atlantic.

UNCLE mirrored this glow through the streets of London and Manchester. Strategic 4-sheet campaigns turned grey streets into a sun-soaked world, bringing West Coast heat into the British cities.

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Antler didn’t just open a door on Regent Street. Before the flagship store’s ribbon was cut, a new monogram claimed the city.

UNCLE executed a flyposting campaign across London, saturating the streets with 4-sheets, megasites and B1 blocks.

The interlocking geometry signalled a pivot from traditional luggage maker to curator. By the time the doors opened, the silhouette felt like part of the architecture.

Antler didn’t ask for space; through the streets, they simply took it.

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When Outbreak Fest and Bring Me The Horizon joined forces for a historic Manchester exclusive, UNCLE turned the city walls into a deathcore monument. To celebrate twenty years of Count Your Blessings, we flooded the streets with a bold tribute to Sheffield’s finest.

Deploying a mix of megasites, 4-sheet blocks and gritty paste-ups, we brought the raw energy of the B.E.C. Arena onto the Manchester streets. This was a total takeover – ensuring that even before the first beat was hit, the city already echoed the intensity of the pit.

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Work04.2604.26Sofa Club
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Give your lounge the runway it deserves.

Since 2012, Sofa Club has redefined furniture. Sharp silhouettes, fashion-first, and accessible high-end style. Beyond furnishing spaces; they dresse them.

For their latest London takeover with UNCLE, city walls were too small. From Soho to Shoreditch, megasites, 4-sheets and raw flyposting literally “opened up”; spilling fully-styled lounges onto the concrete.
By shattering the fourth wall via B2s and paste ups, they created a hyper-real moment that forced Londoners to stop, stare and realise that the street offered a luxury their commute never could.

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The radio silence from Boards of Canada just took a high-voltage hit. This wasn’t about digital leaks; it was a coordinated, physical takeover. Across London and Manchester, the walls began bleeding codes that only the initiated could decode.

With Warp Records fuelling the hype and UNCLE executing, the streets became a haunting playground. The campaign deployed 3,000 B2 posters, surgical 4-sheet strikes, and massive paste-up blocks. Reddit melted down as the evidence mounted: the Sandison brothers didn’t just return—they reclaimed the frequency. The cult is officially back.

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Forget the grey; Farmer J just dropped a neon-soaked dose of vitamins onto the streets. To celebrate their new lineup of speciality iced drinks, they took the field to the city. From the creamy hit of Mango + Coconut Matcha to the sharp kick of Matcha + Yuzu Fizz, the new menu is a total liquid takeover.

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West Coast Damson Girls, they came, they saw, and we definitely turned up the temperature.

To celebrate the launch of Damson Madder’s debut LA pop-up, UNCLE brought their London eco-soul straight into the burning California sun. The energy was pure mid-summer fever.

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Her latest drop wasn’t just music; it was a masterclass in modern R&B storytelling. Tink dissected how we recklessly sort our lovers like school games – messy, blurred boundaries, and usually fuelled by a stiff drink. It was sharp, provocative, and unapologetically raw.

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The Motion 20L was hammered onto the grit of Soho via raw paste-ups and anchored to the B2 blocks of Battersea. From Borough to the 4-sheets of the West End, the bag was plastered across every street corner, claiming the urban sprawl as its own territory.

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London was infested, and for once, no one complained. Neon pink posters bled into the city’s cracks, screaming one name: The Cockroaches.

UNCLE flooded the streets with B1 formats, sparking a viral fever dream. While the Stones often say “you can’t always get what you want,” eagle-eyed fans knew the game. A QR code warped commuters into a gritty 70s bedroom where a clock ticked toward April 11, 2026. With Ronnie Wood already hinting at a new release, the mystery turned into a global roar.
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REFY, the experts in simplifying beauty, marked a major milestone with their first physical launch at the iconic Space NK. To announce their arrival across the UK and Ireland, UNCLE staged a total takeover.

UNCLE transformed the streets of London, flooding the capital with a striking minimalist aesthetic that landed like a shock to the system. Raw B2 blocks and 4-sheet takeovers dominated the urban landscape, scaling REFY’s “less is more” manifesto across the entire city.

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Charley Crockett is no stranger to the shadows. With Age of the Ram, the Texan drifter rides into London to close out his legendary Sagebrush Trilogy. It’s a record for the loners, the outlaws, and the ones making a dollar a day just outside the law.

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REPRESENT remained the undisputed heavyweight of British luxury streetwear, a brand forged in the relentless hustle of the UK underground.

For the launch of PRE-SS26, they partnered with UNCLE to reclaim the streets with a 4-sheet guerrilla blitz across the walls of Manchester and the concrete arteries of London. It was a hostile takeover – pairing bold silhouettes with the unapologetic energy of outdoor flyposting.
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March landed – the city moved differently. VARLEY’s “For Every Step” hit the streets. Retro runners, sharp court silhouettes – built for motion, made to be seen. Precision design met effortless defiance. Every pair was tuned for the everyday, without compromise. 

A total street takeover. Across the city, massive UNCLE B1 flyposting blocks stood bold. UNCLE gave it to the streets.

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Work04.2604.26PAUL MCCARTNEY: THE BOYS OF DUNGEON LANE
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Five years of silence – over. Paul turned the lens inward, unlocking formative memories and untold stories that built his legacy. The Boys of Dungeon Lane lands May 29: raw, intimate, and alive with newly sparked love songs. 

In a massive street-level tribute, UNCLE seized control of Liverpool and London, flooding the streets with an intensive 4-sheet takeover. Even before Paul’s first mention—IYKYK—the landscape had transformed. From the docks to the West End, every wall stood as a silent testament to his most personal story yet.

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Work04.2604.26R13
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For the R13 Pre-Spring 2026 launch, we went back to where it all started: the street. In a massive collaboration with R13, UNCLE flooded the New York landscape with a guerrilla campaign that defined “larger than life.”

Spanning 72” x 48” across every high-traffic artery from Lower Manhattan to the heart of Brooklyn, the visuals captured the grit and soul of the new collection. It was proof that while the city changed, R13 still ran the streets.

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Work04.2604.26K18
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The rules of haircare weren’t being rewritten in a lab—they were being plastered across the concrete. Partnering with UNCLE for a heavy-duty tactical strike, K18 seized control of London and Manchester with a high-impact flyposting blitz.

Commanding the streetscape with 4-sheet citywide and block formats, every wall was hijacked to announce something BIG: a chance for a radical, long-lasting blonde transformation. UNCLE brought the grit; K18 brought the science. Both cities were officially saturated.

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Work03.2603.26Eggslut
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Forget Regency decorum.
Eggslut hijacks the language of forbidden desire. ‘Egg Yearning’ flips classic romance on its head—swapping breathless longing for an unapologetic obsession with breakfast. Corsets out, brioche in.

Inspired by the internet’s obsession with raw intensity, the brand hit up London streets with UNCLE, plastering B2 flyposting blocks across the city—turning street grit into a gallery of pure craving. No restraint. Just subversive indulgence.

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Work03.2603.26D.S. & DURGA
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Same song. Different mix. For NYC Fragrance Week, D.S. & DURGA took their 2015 cult classic out of the bottle and onto the streets. 

Debaser in Bloom turns up the volume—“hot, humid, sexy” fig collides with white gardenia and the metallic bite of cassette nostalgia. No boutiques, no restraint. With UNCLE, the launch hit the streets in a surge of XL flyposting and B2 blocks, flooding New York in full force.

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Work03.2603.26NAPAPIJRI
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Eight trailblazers, eight reimagined colours, one defiant question: who are you? Rainforest Next powers the Spring/Summer ’26 collection, cutting through the noise to explore identity in motion—where values aren’t spoken, but worn. 

This March, Napapijri took that manifesto to the streets with UNCLE, taking over West London with B1 and 4-sheet flyposting to spotlight fashion disrupter Julia Sarr-Jamois and the legendary Vinnie Jones.

No polish, just pure cultural grit. 

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Work03.2603.26Victoria Beckham: Portofino 97′
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In 1997, Victoria Adams and David Beckham were on a covert mission. A hidden romance, shielded from the world, perfecting the art of the getaway. Then came that trip to Portofino, a moment of raw romance where the secret finally met the sun.

To celebrate a fragrance born from this hidden spark, UNCLE hijacked Paris, during Fashion Week, with the model Yada Villaret. We didn’t wait for an invite; we took over. From XXL takeovers on the Champs-Élysées to the Invalides and Avenue de New York, the heat of these memories hit the city. With wild projections on the Trocadéro and across Hôtel de Ville, the Fragrance Portofino 97′ stepped out of the shadows and onto the street.

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Work03.2604.26Niall Horan: Dinner Party
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When a song changes the trajectory of a life, you don’t just release it – you plaster it across the capital. To announce Niall Horan’s latest single, Dinner Party, UNCLE made an impact with a 4-sheet flyposting campaign.

UNCLE celebrates this meeting between Niall and Amelia right in the heart of London’s streets. We used the raw power of physical posters to make the March 20th drop impossible to miss.

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Work03.2603.26COS
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COS

Presenting the Monument Tote: A sharp architectural statement from the COS atelier, built to disrupt the street landscape.

To mark the launch, UNCLE took its striking East–West silhouette straight to the walls of London. Raw 4-sheet blocks. No polish. Just presence.
High-fashion craftsmanship placed exactly where it belongs.

Built for movement.
Built for the street.

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Work03.2604.26Nike ACG: All Conditions Express
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At the heart of the 2026 Winter Games, Milan’s streets were transformed into an exploration ground driven by Nike ACG. To launch the brand’s ‘All Conditions Express’ train, UNCLE orchestrated a raw, high-impact visual offensive across Lombardy.

From the futuristic skyline of Garibaldi to the grit of Navigli and the relentless pulse of Milano Centrale, the city has become the stage for a radical brand invasion—effectively dragging the Dolomites and the ibex straight into the streets of Milan. Through XL billboards and the frantic energy of B1 wildposting, every wall tells the story of concrete meeting the summit.

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Work03.2603.26Liverpool FC x Carlsberg
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Liverpool FC x Carlsberg

The iconic anthem, You’ll Never Walk Alone, has taken over the streets of Liverpool in British Sign Language.

As part of their “Signs of Unity” campaign, Liverpool FC & Carlsberg are creating an inclusive football experience. From training Anfield and local pub staff in the basics, like ‘pint’, ‘beer’ and payment questions, this is a long-term commitment from the club.

The BSL translation of YNWA was developed with local supporters, making sure it kept its local flavour. UNCLE splashed the translation across the city, letting everyone join in to the match day experience.

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Work03.2603.26Foo Fighters: Your Favorite Toy
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Foo Fighters: Your Favorite Toy

Legendary rockers, Foo Fighters, announced the release of their 12th album with the title track. Your Favorite Toy is a scrappy return for the band, and UNCLE took over Manchester’s streets with bold print blocks; like the track, unpolished and direct.

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Work03.2603.26Lila Moss x Adanola: Spring 2026
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Spring ‘26 collection just dropped.
While Lila Moss brought the refined, tonal minimalism, UNCLE brought the noise.
We took Adanola’s effortless
movement and hit the pavement.

We invaded London’s most influential territories with high-impact flyposting. From the creative East to the high-end West, we brought a raw, gritty aesthetic
to the streets. UNCLE made sure Adanola’s understated elegance didn’t just ‘launch’.
It took over the streets.

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Work03.2603.26INORA
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The Anti-Burnout Takeover

As INORA launched its new solution to modern stress during London Fashion Week, UNCLE took the antidote straight to the source of the chaos. Engineered for the high-performance rituals of the women who run the city, this liquid energy was injected into the daily flow of workout classes, iced coffees, and business lunches.

Through high-impact 4-sheet flyposting and storefront takeovers, we cut through the London noise. From the high-pressure grid of the City to the creative hubs of the East, we turned weathered, graffiti-strewn walls into a direct portal to the INORA universe.

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Work03.2603.26Nothing Tech
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Nothing Tech

“It’s Pink Now”

Moving away from its signature monochrome tone, Nothing Tech celebrated the launch of the Phone (4a) pink with a splash (of paint).

The deliberate shake-up is in response to the sameness across modern tech, expressing themselves in an industry of aluminium and glass.

Like the phones, UNCLE brought a celebration of nostalgia, fun and optimism to the streets of London. The black and white 4 sheets were used as the canvas for pink graffiti, creating a moment in the city that challenged the industry’s status quo.

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Work03.2603.26Raye: This Music May Contain Hope
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Raye: This Music May Contain Hope

Following the success of the lead single, Raye’s second studio album – THIS MUSIC MAY CONTAIN HOPE – is highly anticipated. Set in 4 ‘seasons’, the album promises to take listeners on a journey ‘that begins with darkness and ends with light’.

To coincide with her sold-out tour dates there, UNCLE brought the album announcement to the streets of Manchester. Taking over megasites across the city, the work included a characteristically straight-forward request from the artist – to scan the QR code to buy the new album.

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Work03.2603.26KSENIASCHNAIDER x LEE COOPER​
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KSENIASCHNAIDER x LEE COOPER​

Previewed at London Fashion Week, the second collaboration between KSENIASCHNAIDER and Lee Cooper combines the Ukrainian designers’ avant-garde, up-cycled aesthetic with the heritage denim brand.

With roots in workwear and durability, Lee Cooper is the Original British Denim brand, making a perfect partnership with KSENIASCHAIDER’s sustainable, experimental ethos. The collection merges classic denim forward for a new generation.

To introduce the collection at London Fashion Week, UNCLE brought 4-sheets to the heart of Soho. With bold, cropped portraits, London streets throughout the festival radiate the collection’s fusion of craftsmanship and innovation.

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Work03.2603.26Foster’s
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Foster’s: Love You Cans

Australian beer brand Foster’s is encouraging British men to say ‘Love you’ to their friends with sweary can gifts, because “proper mates don’t use proper names”.

With 4 sheet blocks, UNCLE brought the campaign to London – where “all the bros affectionately known as Richard Head” could show they care about their mates.

Featured in Campaign Magazine’s creative highlights.

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Work02.2604.26GORILLAZ
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A quarter-century since their debut, Gorillaz are still moving faster than the culture. To celebrate their new album The Mountain – a vibrant, Indian-inspired ode to life – UNCLE brought Hewlett and Albarn’s latest vision to the streets.

UNCLE flooded the streets of London and Manchester, cutting through the noise with a heavy-duty spread of B2s and 4-sheets.

Twenty-five years on, and the Gorillaz fire is still prolific. This wasn’t just a campaign; it was a homecoming for the legends.

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Features02.2602.26Help Comes Round Again
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Help Comes Round Again
Thirty years on from the original HELP compilation, War Child’s new release brings together some of the biggest names in music.

Back in 1995, War Child brought together some of the biggest names in music to record an album in one day. The result, HELP, raised over a million pounds for the charity, which had been set up to support children caught up in the Bosnian conflict. Fast forward to 2021 and a label, War Child Records, was set up to re-release four albums released by the charity between 2002 and 2009.

Each album saw artists covering beloved records, collaborating with other artists, or donating new songs. 1 Love was released in 2002 with a track list that included Sugababes and The Prodigy (the latter remaking The Specials’ ‘Ghost Town’). The following year saw Hope released, in response to the Iraq War, with exclusive tracks and covers from the likes of George Michael, Spiritualized, Beth Orton and Yusuf Islam. 2005’s Help! A Day in the Life celebrated the tenth anniversary of the original and in 2009, War Child Presents Heroes had a collaboration between Lily Allen and Mick Jones from The Clash and covers from Beck, Estelle and Franz Ferdinand.

Now, HELP(2) is poised to repeat that success. Recorded over one intense week at Abbey Road Studios in November last year and executive produced by James Ford, the project was unveiled via the surprise release of a brand-new Arctic Monkeys track. Alongside original recordings, the album features a run of standout covers, including Olivia Rodrigo’s take on ‘The Book of Love’ and Fontaines D.C.’s powerful reimagining of Sinéad O’Connor’s ‘Black Boys on Mopeds’.

Additionally, there’s an all-star band pulled together by Damon Albarn. Alongside vocals from Kae Tempest and Grian Chatten, ‘Flags’ also features Johnny Marr on guitar, Adrian Utley from Portishead, Dave Okumu of The Invisible, Seye from Gorillaz and Ezra Collective drummer and bandleader Femi Koleoso.
 
It was collaborative in every sense of the word. “They were in the studio for two days,” recalls War Child’s head of music, Rich Clarke. “First day, Damon decided he’d really like to incorporate a children’s choir. The A&R team hastily found two children’s choirs and they took the second day to record it. Then on the second day he decided it would be amazing to have an adult choir as well. The call went out, and we had all of Pulp come in, and all of English Teacher. Carl Barât, Marika Hackman, Declan McKenna, Let’s Eat Grandma. Everyone mucked in.”

Money raised from HELP(2) will go to War Child’s work in 14 counties, where they partner with local organisations to provide emergency support, protection and care, education and community support during and in the aftermath of conflict. It also offers a sunny moment in otherwise unrelenting realities.

“For last few years, taking the Ukraine conflict as a starting point, the news has been saturated with violence,” says Rich Clarke. “We didn’t think there’d be war in Europe again, possibly in our lifetimes. The situation in Gaza. Sudan is finally making it into the news and that’s the largest humanitarian crisis in the world right now. There’s a feeling of helplessness, generally. This felt like a positive project people could lean into.” It’s certainly necessary: around 520 million children are affected by conflict, roughly double the number thirty years ago.

HELP(2) visuals were led by Academy Award-winning director Jonathan Glazer and frequent collaborator Mica Levi, and the album artwork is now visible across London on poster and billboard sites donated by BUILDHOLLYWOOD and UNCLE. “I’m going to cycle down Camden Road on the way home, take a pic, pop it on my Instagram,” says Clarke. “Doing it as a billboard is a real ‘wow, it’s real!’ moment. That’s the picture you send your mum, isn’t it? It hits harder than forwarding the PDF file.”
What is it about bringing together artists, for special recording sessions, that works so well for War Child?
There’s heritage and trust. The creative lynchpin of everything is producer James Ford, and this record is a reflection of the collective spirit of the music industry. James is in a current battle with leukaemia, which he came down with a couple of months after agreeing to do this. The original idea was very different – working very closely with each and every artist in the studio but that wasn’t possible. He did the production remotely and a lot of other producers, engineers and mixers stepped up and filled in: David Wrench, Marta Salongi, Catherine Marks. It was a collective spirit, for James and for the cause.

The Arctic Monkeys track ‘Opening Night’ had eight million streams within a few days of release. What else can you tell us about the music?
We had a real coup getting Cameron Winter at a point when Geese have gone absolutely stratospheric. There’s a Depeche Mode cover of a track called ‘Universal Soldier’ which is a folk song Donovan made famous. They’ve done a full Depeche industrial makeover of it and it punches quite hard.
 
What are the musical links between HELP from 1995 and HELP (2)?
There’s a narrative that weaves through from then to now. Beth Gibbons comes back and does a cover of Velvet Underground’s ‘Sunday Morning’. Graham Coxon plays guitar on the Olivia Rodrigo track and he’s on English Teachers’ track. Damon Albarn’s back. Pulp weren’t on the original, but the original was nominated for the Mercury Prize the year after it was released. Pulp won, for Different Class, but they said HELP should have won and donated the prize money to War Child.

Another link between then and now is the role of billboards in spreading the word…
Billboards are consumed the same way as ’95 – it’s what you see from the top deck of the bus – but it’s used differently. Back then you’d tell your mates when you got to work but now it’ll be straight up on whatever platforms people use. I love some of the creativity you see around billboards, like when they go beyond the frame or become an art piece. It’s always nice to see something you don’t expect. There aren’t that many nice surprises in life now, so it’s good to see something that makes you stop and look. So, I hope people stop and look and scan the QR code.
 
The idea behind the visual world of the album is ‘by children, for children’. How did that work in the studio?
We will always represent children in a dignified and empowering way and we would never use imagery that shows injury or trauma. The scene on the album cover captures a moment of transcendence and escape for the boy running through the water. It does show that brutality of war but there are moments of incredible lightness that celebrate childhood. It’s unbridled happiness: the joy, the light, everything. The cover and creative direction for the project was by Academy Award Winner Jonathan Glazer. Academy Films built on that, giving eight- and nine-year-old children handheld cameras, to film the artists recording. You can see what’s happening in the studio through the eyes of a child.
How did this work with the children who contributed remotely?
We worked with Academy Films to get crews out to Gaza, Yemen and Sudan, where handheld cameras were given out to children. They filmed their peers just being children. They run, jump, play, climb, laugh, fall over, drop the camera. It’s deeply moving, but positive and empowering. It humanises conflict; it’s not far away or distant. Childhood is universal.
 
Are there any plans to record artists from conflict zones?
It’s something we’ve explored in the past. We’ve worked with musicians around Kinshasa in the DRC and there’s been a talk of a musical exchange with our programmes in Jordan and Lebanon. There’s a desire to do it but we just haven’t found the right way. A lot of musicians here are from backgrounds in the conflict countries we work in, so we’re always really keen to link that up; to tell that story, to shine a light. We’re in 14 countries and only a few are on the news agenda.

It’s easy to imagine that charity sits in a different place to culture. I think that’s a false binary. Is this something that War Child thinks about?
The first seeds of change often come from culture: art, theatre, music. That’s the first form of protest often, the first form of reaction. Culture and charity seek change, serve a purpose, and to make a difference.

Are there challenges in being vocal and active about conflict even when you’re just focusing on children’s experience?
Yes. It is and it isn’t. Like every charitable organisation, we’re politically neutral. There are challenges with some of the more politicised conflicts. Ultimately children are always the innocent victims of war. War is waged for many different reasons and different agendas and we do our best to navigate it. 

The track list for HELP in 1995 wasn’t printed on the inlay because there wasn’t time between recording and release. What else has gone down in your organisational history about that time?
The challenge and the excitement of getting in there and laying down in a single day. Two of the artists were The Stone Roses and Stereo MCs – I think it took them five years and eight years respectively to make their second albums. In 1995 the logistical piece was massive: to record it in the day and have it in the shops five days later. There are stories of private jets, tapes missing ferries – somehow it all got together. It went to print on the artwork before Eno who mastered the album had finished sequencing. There’s no track list on the vinyl this time either, for a similar reason. There was an artwork production deadline – but it’s also an homage to the original. We put a sticker on the front this time.

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Work02.2604.26I-D : 376
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While the digital world choked on its own algorithms, i-D hit the streets for real for the Spring 2026 launch of The Lore Issue.

To celebrate Issue 376, UNCLE injected a shot of pure adrenaline into London’s arteries with a radical flyposting offensive.

From monumental UA Quads to raw B2 blocks, we saturated the city, spreading the anti-algorithmic culture. This was more than a drop; it was a visual insurrection. In an age of fleeting pixels, we left a heavy mark on the concrete.

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Work12.2501.26Vivienne Westwood AW25/26
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Defined by raw immediacy and a rebellious British spirit, Vivienne Westwood’s AW25/26 campaign has arrived with a defiant elegance. Shot moments after the Paris runway show, the campaign captures the collection’s tension between tradition and play. To introduce the season’s visual world, UNCLE worked with Vivienne Westwood to bring this energy into the streets of London, Paris and New York. Across walls and storefronts, the flyposting campaign mirrored the collection’s push-and-pull of polish and grit which feels unmistakably true to the house.

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Work10.2510.25Adanola
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Founded in Manchester, Adanola is designed to be as versatile as your lifestyle. Whether you’re running, running errands, or just running late, each piece is designed so that you feel your best while doing so. In the heart of New York, UNCLE brought Adanola’s athletic-heritage meets street-essence message to life. Taking over the walls and facades of Manhattan and Brooklyn, the campaign leaned into Adanola’s minimalist branding, with each poster acting like a scene from the collection. Simple, strong and everywhere.

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Work10.2510.25Timberland
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For FW25, Timberland marked 50 years of the Original Yellow Boot with Advice of an Icon – a global campaign celebrating heritage, authenticity and the next chapter of street culture. Working with Croud, UNCLE took the campaign to the walls of London, Milan and Paris. Featuring striking portraits of Spike Lee, Skepta and Kiko Mizuhara (three icons who embody the same self-belief that built Timberland) the campaign cut through the city noise with timeless simplicity.

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Work10.2512.25Victoria Beckham Beauty: Foundation Drops
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Drop everything. Victoria Beckham has just launched her latest makeup collection, The Foundation Drops, developed in partnership with Augustinus Bader. The new range blurs the lines between skincare and makeup, and marks a new standard in science-backed beauty. Targeting three of the world’s fashion capitals during their respective Fashion Weeks, it’s evident that this was going to be a campaign that stood out. Working directly with Victoria Beckham Beauty, UNCLE got to work activating each of these cities across a plethora of formats. In New York and London, custom newsboxes and newspapers asking readers to “DROP EVERYTHING” were created and handed out in the city streets. Meanwhile, in Paris, the same newspapers were distributed while an LED truck weaved its way through the Parisian streets, turning the heads of many. Tying them all together, the brand created three films which they posted on their socials; here, here and here.

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Work08.2508.25Chappell Roan: The Subway
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Chappell’s late-summer ballad, The Subway, made the perfect subject for a city-wide fly takeover of London. The lyrics, which explore the emotions that surface when you bump into an ex on public transport, are a gritty and raw reflection of city life. With UNCLE scattering thousands of B2s across the city, it’s no surprise it shot straight to number 1.

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Work08.2508.25Astrid & Miyu
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To launch its new ‘Stack Curator‘, inviting people to curate their dream arrangement of ear piercing jewellery, Astrid & Miyu collaborated with UNCLE on a punchy flyposting campaign across London and Manchester. Known for its innovative and personalised approach to jewellery, Astrid & Miyu was founded in 2012 by Connie Nam who was tired of stale jewellery brands. With a set of B2s, 4 Sheet and megasites, the striking campaign featured a magnified ear decorated with an array of beautiful jewellery pieces that invited passersby by to get close and imagine what their ear stack could look like, sparking intrigue for this new tool.

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Work07.2507.25New Balance: 1000
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UNCLE collaborated with New Balance on a wildposting campaign in Milan, placing dark visuals of the 1000s against the green and gritty backdrop of the city. Originally released in 1999 as a performance shoe, this iconic sneaker was reissued in 2024, becoming one of the brand’s most popular trainers and now, with JD Sports, they’ve launched four colourways. Our wildposting campaign put a spotlight on the futuristic black shoe using bold B1 posters that magnified the slick design to passersby, cementing New Balance’s reputation for being one step ahead.

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Work05.2505.25Nike x JD Sports
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Nike’s AirMax 95 legacy has officially hit the 30-year mark.

We kept that legacy running with JD Sports. Taking the celebrations to the streets of Milan, we introduced the people there the latest 95 silhouettes about to be adopted but the streets. Utilising the ‘Psychic Blue’ and ‘Gold Strike’ colour-ways, UNCLE went deep with a takeover where visibility was a must. A fitting gift for Nike and its legacy.

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Work03.2512.25Vivienne Westwood SS25
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Vivienne Westwood AW25

More risqué, more reward. Vivienne Westwood has once again teamed up with UNCLE for their SS25 collection, bringing a rebellious edge to the streets of New York. Known for pushing boundaries, the campaign leans into bold, well-curated visuals that blur the line between high fashion and street culture. Their usual well themed visuals featuring a distinctively spring colour palette which helped to warm up the grey. Westwood and UNCLE prove once again that fashion favours the fearless.

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Work03.2505.26Adidas x Drama Call
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Drama Call and Adidas Originals just dropped a masterclass in local storytelling: the “Head North”. They took the Superstar II and bled Manchester into the design, using Metrolink turquoise and hidden street maps to reward the locals.

UNCLE plastered every 4-sheet in sight until the city turned “Drama” blue. By March 22nd, the city stopped looking at the posters and started wearing the shoe.

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