MENU

Work Format: Street posters

WorkAdanola
Back to work

Founded in Manchester, Adanola is designed to be as versatile as your lifestyle. Whether you’re running, running errands, or just running late, each piece is designed so that you feel your best while doing so. In the heart of New York, UNCLE brought Adanola’s athletic-heritage meets street-essence message to life. Taking over the walls and facades of Manhattan and Brooklyn, the campaign leaned into Adanola’s minimalist branding, with each poster acting like a scene from the collection. Simple, strong and everywhere.

Related Content

10.25
Bar Italia: Some Like It Hot
Read (+)
10.25
SKIN1004
Read (+)
10.25
Timberland
Read (+)
10.25
Dave: The Boy Who Played the Harp
Read (+)
Back to work
WorkTimberland
Back to work
For FW25, Timberland marked 50 years of the Original Yellow Boot with Advice of an Icon – a global campaign celebrating heritage, authenticity and the next chapter of street culture. Working with Croud, UNCLE took the campaign to the walls of London, Milan and Paris. Featuring striking portraits of Spike Lee, Skepta and Kiko Mizuhara (three icons who embody the same self-belief that built Timberland) the campaign cut through the city noise with timeless simplicity.

Related Content

10.25
Bar Italia: Some Like It Hot
Read (+)
10.25
Adanola
Read (+)
10.25
SKIN1004
Read (+)
10.25
Dave: The Boy Who Played the Harp
Read (+)
Back to work
WorkVictoria Beckham Beauty: Foundation Drops
Back to work
Drop everything. Victoria Beckham has just launched her latest makeup collection, The Foundation Drops, developed in partnership with Augustinus Bader. The new range blurs the lines between skincare and makeup, and marks a new standard in science-backed beauty. Targeting three of the world’s fashion capitals during their respective Fashion Weeks, it’s evident that this was going to be a campaign that stood out. Working directly with Victoria Beckham Beauty, UNCLE got to work activating each of these cities across a plethora of formats. In New York and London, custom newsboxes and newspapers asking readers to “DROP EVERYTHING” were created and handed out in the city streets. Meanwhile, in Paris, the same newspapers were distributed while an LED truck weaved its way through the Parisian streets, turning the heads of many. Tying them all together, the brand created three films which they posted on their socials; here, here and here.

Related Content

10.25
Bar Italia: Some Like It Hot
Read (+)
10.25
Adanola
Read (+)
10.25
SKIN1004
Read (+)
10.25
Timberland
Read (+)
Back to work
WorkChappell Roan: The Subway
Back to work
Chappell’s late-summer ballad, The Subway, made the perfect subject for a city-wide fly takeover of London. The lyrics, which explore the emotions that surface when you bump into an ex on public transport, are a gritty and raw reflection of city life. With UNCLE scattering thousands of B2s across the city, it’s no surprise it shot straight to number 1.

Related Content

10.25
Bar Italia: Some Like It Hot
Read (+)
10.25
Adanola
Read (+)
10.25
SKIN1004
Read (+)
10.25
Timberland
Read (+)
Back to work
WorkAstrid & Miyu
Back to work
To launch its new ‘Stack Curator‘, inviting people to curate their dream arrangement of ear piercing jewellery, Astrid & Miyu collaborated with UNCLE on a punchy flyposting campaign across London and Manchester. Known for its innovative and personalised approach to jewellery, Astrid & Miyu was founded in 2012 by Connie Nam who was tired of stale jewellery brands. With a set of B2s, 4 Sheet and megasites, the striking campaign featured a magnified ear decorated with an array of beautiful jewellery pieces that invited passersby by to get close and imagine what their ear stack could look like, sparking intrigue for this new tool.

Related Content

10.25
Bar Italia: Some Like It Hot
Read (+)
10.25
Adanola
Read (+)
10.25
SKIN1004
Read (+)
10.25
Timberland
Read (+)
Back to work
WorkNew Balance: 1000
Back to work
UNCLE collaborated with New Balance on a wildposting campaign in Milan, placing dark visuals of the 1000s against the green and gritty backdrop of the city. Originally released in 1999 as a performance shoe, this iconic sneaker was reissued in 2024, becoming one of the brand’s most popular trainers and now, with JD Sports, they’ve launched four colourways. Our wildposting campaign put a spotlight on the futuristic black shoe using bold B1 posters that magnified the slick design to passersby, cementing New Balance’s reputation for being one step ahead.

Related Content

10.25
Bar Italia: Some Like It Hot
Read (+)
10.25
Adanola
Read (+)
10.25
SKIN1004
Read (+)
10.25
Timberland
Read (+)
Back to work
WorkNike x JD Sports
Back to work

Nike’s AirMax 95 legacy has officially hit the 30-year mark.

We kept that legacy running with JD Sports. Taking the celebrations to the streets of Milan, we introduced the people there the latest 95 silhouettes about to be adopted but the streets. Utilising the ‘Psychic Blue’ and ‘Gold Strike’ colour-ways, UNCLE went deep with a takeover where visibility was a must. A fitting gift for Nike and its legacy.

Related Content

10.25
Bar Italia: Some Like It Hot
Read (+)
10.25
Adanola
Read (+)
10.25
SKIN1004
Read (+)
10.25
Timberland
Read (+)
Back to work
WorkVivienne Westwood AW25
Back to work

Vivienne Westwood AW25

More risqué, more reward. Vivienne Westwood has once again teamed up with UNCLE for their SS25 collection, bringing a rebellious edge to the streets of New York. Known for pushing boundaries, the campaign leans into bold, well-curated visuals that blur the line between high fashion and street culture. Their usual well themed visuals featuring a distinctively spring colour palette which helped to warm up the grey. Westwood and UNCLE prove once again that fashion favours the fearless.

Related Content

10.25
Bar Italia: Some Like It Hot
Read (+)
10.25
Adanola
Read (+)
10.25
SKIN1004
Read (+)
10.25
Timberland
Read (+)
Back to work