Ambient feels like it belongs, a kind of media that takes an adaptive, contextual approach, embedding campaigns into public spaces to engage audiences in unexpected and memorable ways. It thrives on relevance, placing brands exactly where they need to be to make an impact – whether that’s in high-footfall city-centre pavements, cultural landmarks, or on every corner. By turning ordinary spaces into brand moments, ambient advertising makes campaigns feel organic. It gives campaigns relevance in the right areas as well as being tied fundamentally to the space as well – bringing them to life.
This autumn, Mammut launched a captivating new campaign focused on the theme of exploration. To bring this vision to life, UNCLE designed an innovative outdoor activation, strategically filling urban spaces with ambient clings and flyposting. These placements served not only as brand touchpoints but also as a call to action, reminding passersby to “look up” and embrace a new perspective on adventure. Through this bold and immersive approach, the campaign effectively communicated Mammut’s brand ethos, inspiring individuals to explore beyond the ordinary in their surroundings and within themselves.
UNCLE’s targeting strategy was crucial to the campaign’s success, carefully selecting high-traffic areas to maximize visibility and resonate with Mammut’s adventurous audience. By occupying key urban spaces with large-format visuals, we reinforced the campaign’s message and created an urban footprint that encouraged onlookers to engage with the brand’s message.
Victoria Beckham and her beauty brand redefined their presence in Paris with an unforgettable display during Fashion Week. As part of their SS25 launch, UNCLE staged a sultry, nighttime takeover of iconic Parisian landmarks, using bold projections to light up the city’s most famous backdrops.
The takeover was a spectacle, creating a buzz that permeated both social media and the streets of Paris. Let the city work with you, so you can achieve your goals in style and with an edge over competition.
Epidemic Sound always tell compelling stories through sound and has transformed the relationship between brands and audio creators, setting a new standard for collaboration. They’re an invaluable resource for users seeking unique audio solutions. We used a combination of stencils and posters to send a message no one could ignore. Using bespoke formats like stencils we can get you anywhere and everywhere alongside a takeover of wildposting.
Vivienne Westwood and Palace have come together to launch a collection that merges streetwear with a distinct British heritage, celebrating the rebellious spirit that defines both brands. Originating from a shared ethos of defiance, this collaboration took centre stage with bold showcases in New York and London, capturing the essence of their unique aesthetics.
In an effort to make a statement and stand out, they opted for a less conventional format, sparking conversation and intrigue throughout the fashion world. By breaking away from the norm, they’ve crafted a campaign that doesn’t just follow trends—it sets them.
This was followed up with a poster campaign in New York and London because leveraging a variety of formats, including ambient displays and posters, ensures a lasting impression with consistent visibility over time.
Ambient is where it’s at and Lounge know it. Their Summer Noir collection became part of the framework of London thanks to UNCLE, with the darker theme of the collection working well in the night light. We used large scale projections that decorated the city in key hotspots like Soho and Shepard’s Bush, as well as around iconic buildings including the Shard to get all eyes on Lounge.
Kylie Cosmetics wanted to make a statement for the release of their new Power Plush concealer set to released across the month of October on an international scale. UNCLE got busy projecting the founder’s face to Parisian landmarks and soon she was synonymous with the city itself. Kylie agreed that her and Paris go hand in hand and shared both the posters and the projections on her main Instagram feed.
In alignment with a Shake Shack location opening in the streets of South London, UNCLE called for the use of ambient clings to offer a peel-able (and redeemable) way of commemorating the moment. Fans of the elevated fast-food chain flocked to the standout ‘sticker’ to claim their reward around Clapham.
Launching on February 1st 2023 is the latest COS collection in collaboration with well-known street-luxe designer Reece Yeboah. Yeboah has emphasised the clothing’s season-less feel which adheres to the powerful nature of streetwear. The pieces themselves celebrate a personal story that showcases the power of community. The striking yellow emblem is a motif of metamorphosis and stood out as a stencil in some of London’s most recognisable corners like Oxford Circus and Carnaby Street, whilst flyposters covered the rest of the city for maximum impact.
Merrell dominated the east and west coast of America with both projections and posters courtesy of UNCLE. Brutalist backdrops provided the perfect visual accompaniment to the collection’s grounded colour scheme across both New York and LA.
