After a long-waited period, Harry Styles has finally let us into his world again. This time, he has broken down all the walls and invited us into Harry’s House. While the album has been breaking streaming records, we knew it was important to wild poster the city to make sure everyone knew it has finally been released…now even the streets of New York will not be the same as they were.
Rina Sawayama is back and is summoning a whole new vibe. The Japanese-British singer has released a new single ‘This Hell’, ahead of her second studio album release in September. We pasted her hometown of London with ‘Rina is Going to Hell’ with flyposters inviting Londoners to join her in the next era. If Rina’s going to hell, then we guess it is the place we need to be!
No stranger to a subtle yet poignant fashion campaign, Victoria Beckham has been leaving her mark on the fashion industry since she launched her eponymous brand in 2008. Released this year, VB Body, her latest venture, is a line of intricately constructed shapewear pieces made with the feminine physique in mind. For the launch we filled three of the world’s fashion capitals (London, New York and Paris), with black and white posters of the delicate silhouette in the campaign.
It is hard to keep nature alive and well amongst the hustle and bustle of a busy city. But with our collaboration with family-owned brand Loeffler Randall spring is alive and well in New York City. Beautiful floral dresses from the collection bring the beauty of spring alive on wild posters all around the city. The simple yet contemporary campaign lets the pieces speak for themselves and provides a breath of fresh air amongst the chaos.
One thing you can be sure about living in London is that you will need good outerwear for at least 60% of the year. To remind Londoners that with the two minutes of sun comes two hours of rain, Mackintosh has partnered with independent clothing retailer This Thing Of Ours for a collection of sleek raincoats. We teamed up with them to flypost the streets with reminders that even when it is grey, you can still look good.
An acronym for “We are the Superlative Conspiracy ”, Stockholm-based brand WeSC is a clothing brand heavily inspired by snowboarding and skateboarding. Putting a refreshing twist on street and sportswear, WeSC is a saving grace for those of us who love the style but do not necessarily have the skill set to be pros. With its vibrant colours and enticing patterns we brought the collection to life with bright wild posters – so striking it would be difficult to miss the images when walking past them in the street.
Byredo has been celebrating the power of scent since 2006. For its latest fragrance, De Los Santos, the elegance of a city is its muse. Capturing the “transcendent power of coming together”, the new scent is a love letter to the nature of community in a big city. Which is why for its launch, we brought the elegance of the new scent right into epitome of metropolitan life – the streets of London.
Celebrating all notions of heritage and cultural history, the Dazed Spring 2022 issue paid homage to creativity as a cultural practice. The issue has four different covers, including a tribute to Virgil Abloh and covers featuring musician, poet and filmmaker Mustafa the Poet and Tenzing, a six-year-old photographer from Nepal. As London’s leading youth culture magazine for the past three decades, it was only right that we decorated the streets with flyposters of the covers.
Danish style is taking over. Everyone wants in on Scandinavian fashion and luckily there is a Danish label making waves in the fashion industry. Based in Copenhagen, GANNI encapsulates authenticity in style. The GANNI girl is the ultimate cool girl and for our collaboration, the GANNI girl has taken over London with flyposters all across the city depicting the carefree nature of the brand’s ethos and its colourful and fun prints.
For the last five decades, Smiley has been spreading joy and radiating happiness through its positive message and clothing, accessories, homeware, food and beauty products. To celebrate the big 5-0, we wild posted the streets of New York, Milan, London and Berlin with Smiley’s hopeful message. The slogan “take the time to smile” is the ultimate embodiment of Smiley’s brand and reminds people of the one thing we could all use more of.
It’s safe to say that no one does innerwear quite like Wolford. Recently the world of Wolford met high fashion and resulted in a capsule collection in collaboration with Italian designer Alberta Ferretti. Photographed by Rafael Pavarotti, the campaign exudes sophisticated femininity. So, when the streets of New York called, we answered – taking the big apple by storm, we wild postered the imagery all throughout the city.
For Daily Paper’s Spring Summer 22 collection the Amsterdam-based label looked to the nostalgic feel of classic silhouettes and styles which were popularised during the 70s, 80s and 90s Hip Hop culture. Bright red oversized sweat suits and iconic denim pieces meet to transport us back to that time. And in order to spread the message we flyposted the vibrant colours of the collection through campaign imagery around the city.
Chinese singer-songwriter Psyclo mixes hip-hop, theatrical rock and pop to share an insight into her unique world and perspective. Highly prolific and dropping music most months, the artist is making waves in the industry, and these mysterious posters set the vibe of the Psyclo universe.
In a market that’s always getting more crowded, it can be tough for beauty brands to stand out. With these bright yellow posters contrasted against a darker red image, Faculty Beauty took over the streets of New York, introducing a new era of grooming for men and conveying the same confidence they want for their customers.
Martell, one of the oldest Cognac houses in the world, needs no introduction. These simple, bright blue posters on the streets of New York give the staple a modern overhaul and bring a taste of France to the city. We pasted them up old school style, offering passers-by the chance to soar beyond the expected.
Sneakers are hardly the first kind of shoe that comes to mind when you think of high-end designer Christian Louboutin, synonymous as they are with their red-bottom stilettos. Still, they’re stepping a toe into more casual footwear, and this campaign spread across Milan by us allows passers-by to learn more.
Since dropping Magdalene, the iconic FKA Twigs has been quiet in a way that let her fans know she was working on something special. In January 2022 she released mixtape Caprisongs to celebrate her birthday as a Capricorn queen. We pasted the streets of Twigs’ home of London to let the city know she’s back and more extra than ever.
Combining California skate with Japanese street, the long-awaited Vans x BAPE collab brings together two iconic identities that share the message of self-expression and street culture. Selling out pretty quickly, the collection hardly needed us to get the word out there, but we did it anyway with these posters.
We’ve all had a rough couple of years – what better time to be kind to your mind? TRIP, with their range of CBD drinks and oils, are the ideal way to put yourself first. We took their messaging to the streets of London with playful cloud posters featuring their Cali-cool pastel cans.
When it comes to making your mark on the city, there’s still nothing quite like a can of spray paint and a brick wall. We partnered with home decor brand Yellowpop, who brighten up homes with innovative neon lights, to mix old school with the future. We tagged the streets of New York and pasted posters with QR codes for their Keith Haring collab, casting the streets in a new light.
Over the last 18 months our love of the city streets has never dimmed, and urban resilience has shone through these dark times. To celebrate that strength, we took nonprofit NY Forever, who work to empower New Yorkers from every walk of life, to the streets with these powerful posters that celebrate the city.
Nobody does Pride like Calvin Klein. Their bold, iconic basics have always been a major hit with the LGBTQ+ community, and we were proud to team up and flypost their 2021 #PROUDINMYCALVINS campaign across London. Featuring nine LGBTQ+ icons from across the world wearing CK pieces with a hint of rainbow, the campaign, epitomises Calvin Klein’s playful, intimate simplicity.
Marley Morrison’s Sweetheart, with its blue skies and sun-drenched Dorset coast, is a far cry from the streets of London. Called a “good-natured caravan park romance” by the Guardian, we helped spread the word with this poster campaign that brought a bit of love and sun to the capital.
Jeweller Jessica McCormack knows all about romance. Her intimate campaign “Love Beyond” is all love, featuring close-ups of lovers and shots of her unique diamond designs. You can check out the BTS of the flyposting process here.
In a city like Berlin or London, sometimes it’s less a case of rain or shine, and more a case of just…rain. To lighten those all-too-frequent grey days, we teamed up with the OG raincoat brand Mackintosh to spruce up the street with a slick campaign.
We teamed up with iconic jeans brand Tommy Hilfiger to bring their VEVO partnership to the people of one of the buzziest cities in the world. Featuring artists Ray Blk and Big Zuu, our “Less Buzz More Music” posters in Milan were bright and playful–just like Tommy.
Australian singer-songwriter Luke Hemmings broke away from his 5 Seconds of Summer roots to go solo with When Facing the Things We Turn Away From, a debut that Clash called “self-assured and confident”. Our innovative posters, that combined paper-and-paste with futuristic AR to make Hemmings literally “pop up”, matched that forward-looking energy on the streets of London.
At just 32, Leon Bridges is a young artist bringing traditional soul to the 21st century. We decorated New York City with posters for his third studio album, Gold-Diggers Sound, a record that got a well-deserved five star review from the Guardian. The bright yellow and black posters evoke the record’s smooth vibes, brightening up dark streets.
A New York brand with UK styling, Jack Carson’s Rowing Blazers is truly international. We took their latest collection worldwide, featuring colourful, preppy sweaters that play on luxury and tradition to Paris. Irreverent and tongue-in-cheek, the pieces belong on the streets of the world’s most vibrant cities.
