Category: Work

UNCLE has been getting Giorgio Armani‘s search seen on the street with his latest, I Need You, campaign. Armani Exchange has launched an open call to recruit staffers for its new London flagship store to encourage a more diverse pool of candidates. What better way to spread the message than with a flyposter campaign in the wild.

One thing you can be sure about living in London is that you will need good outerwear for at least 60% of the year. To remind Londoners that with the two minutes of sun comes two hours of rain, Mackintosh has partnered with independent clothing retailer This Thing Of Ours for a collection of sleek raincoats. We teamed up with them to flypost the streets with reminders that even when it is grey, you can still look good.

Celebrating all notions of heritage and cultural history, the Dazed Spring 2022 issue paid homage to creativity as a cultural practice. The issue has four different covers, including a tribute to Virgil Abloh and covers featuring musician, poet and filmmaker Mustafa the Poet and Tenzing, a six-year-old photographer from Nepal. As London’s leading youth culture magazine for the past three decades, it was only right that we decorated the streets with flyposters of the covers.

Danish style is taking over. Everyone wants in on Scandinavian fashion and luckily there is a Danish label making waves in the fashion industry. Based in Copenhagen, GANNI encapsulates authenticity in style. The GANNI girl is the ultimate cool girl and for our collaboration, the GANNI girl has taken over London with flyposters all across the city depicting the carefree nature of the brand’s ethos and its colourful and fun prints.

For Daily Paper’s Spring Summer 22 collection the Amsterdam-based label looked to the nostalgic feel of classic silhouettes and styles which were popularised during the 70s, 80s and 90s Hip Hop culture. Bright red oversized sweat suits and iconic denim pieces meet to transport us back to that time. And in order to spread the message we flyposted the vibrant colours of the collection through campaign imagery around the city.

Combining California skate with Japanese street, the long-awaited Vans x BAPE collab brings together two iconic identities that share the message of self-expression and street culture. Selling out pretty quickly, the collection hardly needed us to get the word out there, but we did it anyway with these posters.

Nobody does Pride like Calvin Klein. Their bold, iconic basics have always been a major hit with the LGBTQ+ community, and we were proud to team up and flypost their 2021 #PROUDINMYCALVINS campaign across London. Featuring nine LGBTQ+ icons from across the world wearing CK pieces with a hint of rainbow, the campaign, epitomises Calvin Klein’s playful, intimate simplicity.

Jeweller Jessica McCormack knows all about romance. Her intimate campaign “Love Beyond” is all love, featuring close-ups of lovers and shots of her unique diamond designs. You can check out the BTS of the flyposting process here.