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SXSW London 2025

In 2024, SXSW expanded its global footprint from the Austin plains to the shores of Sydney. This year, SXSW touches down in East London and brings with it the convergence of creativity, culture and technology. UNCLE and Mother London collaborated on a flyposting campaign in the heart of where it is all happening – Shoreditch. Spotlighting the festival in a lime green takeover of our streets, the campaign gives passersby the chance to attend the inaugural SXSW London. Find the posters, take a picture; it’s as easy as that.

Polaroid: Flip

In a world so switched on, it’s nice to switch off. Introducing the Polaroid Flip. Built upon 80 years of Polaroid’s colourful past, the Flip is a camera designed for life’s best moments that can only be found in the real, physical and analogue world. UNCLE toured the UK on behalf of Ad Astra, wildposting the Flip into the streets of Birmingham, Bristol, London, Manchester and Sheffield. Instant photography > instant gratification.

VIEVE

The future of lip has landed. VIEVE knows all about making products that make you feel good, inside and out. Their latest product, Poutder, is on everyone’s lips at the moment, and it looks as good on you as it does in the streets. Featuring striking campaign photography, UNCLE and Excite took VIEVE and Poutder on a tour through London, with flyposters that will get you talking.

K-Way

Pull your hood up and brave it the K-Way. In 1965, on a rainy day in Paris, an idea was born that would revolutionise outerwear. That was just the start for K-Way. Some 60 years later, the brand is continuing to protect against the elements without compromising on style. We made a splash in the streets with technicolour takeover of wildposters in London. Don’t get caught in the rain.

Mantle

MANTLE blends the known-too-well Scandi minimalism with skincare innovation. The result is a curated collection of award-winning products, elevated by innovative ingredients. Featuring clean and clinical artwork, our citywide mantle of the brand went deep into the streets of London. Seen across B2s, takeovers and railing boards, the campaign glowed up the city where it mattered most – shining a light on the MANTLE range.

Pure Dating App

UNCLE’s most ambitious campaign yet with Pure Dating made waves on the streets of Paris with a cheeky and refreshingly honest take on app-based dating. Their ‘wink and you’ll miss it’ creative approach cleverly tapped into the unspoken truths of modern romance, sparking curiosity and conversation in equal measure.

From wild posting, projections, the metro, clings, ambient, storefronts, the campaign owned the urban landscape. At its heart was a bespoke, after-hours event that lit up the Parisian night – bringing the brand to life in unexpected and unforgettable ways.

Vivienne Westwood AW25

More risqué, more reward. Vivienne Westwood has once again teamed up with UNCLE for their SS25 collection, bringing a rebellious edge to the streets of New York. Known for pushing boundaries, the campaign leans into bold, well-curated visuals that blur the line between high fashion and street culture. Their usual well themed visuals featuring a distinctively spring colour palette which helped to warm up the grey. Westwood and UNCLE prove once again that fashion favours the fearless.

Pretty Little Thing

PrettyLittleThing has entered a bold new era. With a sleek redesign of their typeface and logo, this rebrand isn’t just an upgrade – it’s a power move. A fresh identity, a revitalised energy, and a campaign that made waves. The launch wasn’t just about visuals; it was a statement. With UNCLE capturing the shift in a dynamic video featured across PLT’s socials, the message was loud and clear: this is PLT, redefined.

The momentum didn’t stop there. A second wave of flyposting hit the North with a new creative, turning streets into a canvas for PLT’s evolution. Backed by Emporia Marketing Ltd, the campaign didn’t just get seen; it got felt. Visuals make the message clear. Want your audience to feel the shift? A poster can do just that.

Nike x Slawn

The new Nike x Slawn collaboration is taking over London with an electrifying flyposting campaign, infusing the drop with raw street energy through a bold mix of speed, style, and statement—impossible to ignore. Building on this momentum, the second phase unleashes a striking takeover of East London, where towering megasites and bespoke graffiti push the limits of street culture and design. It’s a fearless fusion of art and sport – where raw creativity meets urban edge – creating an unmistakable aesthetic that embodies rebellion at its core.

Service95

Service95’s latest poster campaign transformed London’s streets into a dynamic storytelling space through strategic flyposting. By placing posters in high-visibility locations, the campaign ensured maximum engagement with passersby, leveraging the city’s energy to create buzz. The impact was further amplified by integrating digital content, extending the campaign’s reach beyond physical locations. This seamless combination of offline and online strategy reinforced Service95’s brand presence, demonstrating how well-placed street advertising can drive conversation.

Huda

When Huda Beauty set out to launch their latest collection, they weren’t just looking for reach – they wanted real impact. With a multi-city media strategy, the brand turned urban spaces into extensions of its world. From Paris to London to Berlin, their ‘pretty in pink’ visuals took over key locations, seamlessly integrated into the landscape through UNCLE’s diverse inventory.

By leveraging out-of-home media, Huda Beauty met its audience where they already move – in the streets, in real time. This was visibility with intent: a campaign designed to make a statement at scale. Rather than just occupying space, it commanded attention, ensuring Huda Beauty was seen, remembered, and talked about.

Farm Rio x Adidas

When Farm Rio partnered with Adidas for their latest collection, they wanted more than just visibility—they aimed for cultural integration. To make a statement, they launched a high-impact projection campaign displayed across two prime locations, using dynamic video content that blended fashion with the city’s energy. The result was an unmissable presence on the New York skyline, transforming the campaign into an experience.

By integrating striking visuals with strategic placement, the campaign became part of the urban landscape, ensuring maximum engagement. Rather than relying on static imagery, the use of motion and colour made the collection feel alive, seamlessly connecting with passersby in a way that felt organic and immersive. This approach not only elevated brand awareness but also reinforced the idea that modern campaigns should integrate with the spaces their audiences inhabit, creating moments that feel natural yet impossible to ignore.

Barbara Sturm

Barbara Sturm’s latest campaign took over the streets of New York with an impact heavy wildposting campaign designed to capture attention in one of the world’s busiest urban landscapes. Strategically placed across key neighbourhoods in Manhattan, the campaign maximised visibility amongst trendsetters and beauty enthusiasts. The carefully curated locations ensured that the brand’s message reached its target audience, generating buzz and reinforcing its presence in the luxury skincare market.

This campaign exemplifies the power of hyper-localised outdoor advertising in driving brand awareness and engagement. By selecting high-footfall areas and tailoring placement to align with consumer behaviour, the campaign not only increased exposure but also created a sense of exclusivity and desirability. For brands looking to make a statement, a customised wildposting strategy can be a powerful tool in capturing attention and leaving a lasting impression.

Levi’s

Levi’s recent campaign demonstrated the perfect balance between standing out and blending in by taking to the streets of Paris, New York, and Los Angeles. The brand’s approach leveraged the distinct cultural energies of these iconic cities to create an impactful, multi-location wild posting campaign that was both globally resonant and locally authentic. By integrating urban aesthetics with their signature denim craftsmanship, Levi’s celebrated individuality while maintaining a cohesive narrative across all three locations. From the chic boulevards of Paris to the bustling avenues of New York and the laid-back streets of Los Angeles, the campaign captured the unique spirit of each city, inviting audiences to feel connected, inspired, and seen. As Levi’s proved, with the right balance of risk and reward, a campaign can remain unmistakably bold while staying seamlessly undercover.

Junkyard Golf

January just got way more fun—and way less expensive. Whether it’s a chaotic date night, a birthday that gets out of hand, a work party no one remembers, or just a random hang, Junkyard Golf is cranking up the weird and keeping it wallet-friendly. Oh, and don’t forget—loser buys the drinks.

We hit the streets with bold, unapologetic flyposting—because sometimes the best way to grab attention is through old-school, in-your-face vibes. Just like Junkyard Golf itself, it’s loud, it’s fun, and it doesn’t take itself too seriously.

You in? Let’s play.

Hoka

When Hoka set out to make waves in London with the launch of their first European store, they didn’t just open a shop—they created a movement. The Run Stop Corner Shop, with its clever twist (“stopping optional, running shoes mandatory”), was designed to grab attention and get people talking.

We blanketed the city with striking large-scale displays and flyposting in high-traffic hotspots, ensuring Hoka’s debut wasn’t just seen—it was felt.

But this campaign was about more than visibility. It was about creating a moment. We sparked curiosity, ignited conversations, and ensured the buzz spread far and wide—leaving a lasting impression that kept London running back for more.

Work test

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