Canada Goose’s latest winter campaign has redefined how to stay stylish while embracing the elements, proving that nothing heats up the season quite like their iconic outerwear. Showcased across the fashion capitals of Berlin, Milan, and London, the campaign seamlessly blends function with luxury, spotlighting a collection designed to dominate cold-weather style. We brought this vision to life, strategically positioning the brand in high-profile locations and aligning it with a global audience that values quality and aesthetic.
Who better to grace the sun-soaked streets of Sydney than Fruity Booty? Their effortlessly cool and vibrant hot-weather collection feels perfectly at home in Australia’s iconic harbor city, seamlessly blending style and functionality for Sydney’s sunny days. From Bondi Beach strolls to Surry Hills café stops, Fruity Booty’s designs capture attention while keeping things cool. With global shipping available and the potential for a bold out-of-home campaign, the brand is set to leave a lasting impression wherever it goes courtesy of UNCLE.
Blackpink’s Rosé takes center stage on the cover of I-D Magazine, and she’s making sure everyone knows it. In a raw and riveting interview, the global icon dives into the emotional rollercoaster behind her debut album—euphoric highs, late-night breakdowns, and the raw vulnerability she turned into pop perfection. To mark the moment, UNCLE hit London hard. West London streets were blanketed in bold, unapologetic 4-sheet posters—flyposting done right, and impossible to ignore.
Polaroid knows exactly what the best gift is this holiday season, and they’re making damn sure we all do too. Their sharp new campaign snaps up the raw, unforgettable moments that matter—captured through the lens of a Polaroid camera with that unmistakable vintage vibe we all love. The message is loud and clear: the holidays aren’t about perfect wrapping paper—they’re about preserving and reliving the memories that hit home.
UNCLE made sure that message was impossible to ignore. With 4-sheet posters and wildposting in the busiest, can’t-miss spots, the campaign didn’t just show up—it made a statement. We made sure it didn’t just land – it stuck.
Returning client Delli came back with one goal: to own Christmas. Whether it’s a festive blowout, a laid-back catch-up, or nailing the perfect gift voucher, Delli wants to be the name on your holiday hit list. To make it happen, they ditched their signature yellow and went all-in on a bold, unapologetic Christmas red. With UNCLE’s help, they dominated Bristol, Manchester and London’s busiest streets with oversized, head-turning checkerboard artwork—grabbing eyeballs, stopping traffic, and making sure no one missed the message.
Isamaya Ffrench has joined forces with Nike for an exclusive collaboration, blending the worlds of beauty and sportswear. The visionary founder of the renowned beauty brand draws inspiration from female athletes to craft two distinctive colourways of Nike’s iconic Air Max DN trainer. This bold fusion of athleticism and beauty is impossible to ignore. To amplify the impact, UNCLE brought the campaign to the streets of London with massive installations, paste-ups, and striking large-format visuals across the city. With its minimalist, eye-catching design, the campaign turned heads and left an indelible mark on the urban landscape. The variety of formats became a cohesive street collection.
Sessùn’s AW24 campaign took luxury to the streets with unapologetic style. With bold, trendsetting designs, the brand stays miles ahead of the fashion curve. This autumn, they unleashed those signature seasonal vibes straight onto London’s urban canvas. Eye-catching 4-sheet posters layered the city, igniting buzz for the womenswear label with a rebellious flyposting campaign that made sure no one could ignore it.
COS Winter 2024 is all about embracing bold contrasts, luxurious textures, and an unmistakable elegance that demands attention.
In UNCLE’s latest collaboration with this trusted brand partner, we’ve created a collection of powerful visuals designed to leave a lasting impression. Known for their willingness to push boundaries, COS have placed their trust in our vision, letting us explore innovative formats that truly connect with urban audiences. This campaign is hitting the streets of London, Berlin, and Amsterdam—expanding their footprint in fresh markets and taking over cityscapes. From towering columns along Amsterdam’s canals to bold street banners in Berlin, and striking flyposting across London, we’re making an undeniable mark in these iconic cities.
Tis the season to gift like a pro. Get into the holiday spirit with Marc Jacobs ‘Essentials’. The campaign featured everything from timeless classics to new must-haves. Perfect for crossing off that Christmas wish list—or just treating yourself.
UNCLE took things up a notch, turning London into a holiday gift guide with bold, attention-grabbing posters. From sprawling mega-sites to blocks, we made sure the city couldn’t look away. Our large-format displays dominated key hotspots, spreading festive cheer and Marc Jacobs style at every turn.
A pop-up launched Young Thug’s new brand Sp5der, their exclusive FW24 Nocturnal Highway capsule is available only at Selfridges. The brand enlisted UNCLE to share the secret across the city.
To bring this vision to life, UNCLE crafted an eye-catching flyposting campaign, strategically placing posters in high-traffic areas to maximize visibility and connect with Sp5der’s target audience. By occupying key urban locations, we ensured the encrypted message reached the right eyes at the right time.
Parklife came to UNCLE with one goal: get people talking. They dropped a teaser campaign that had everyone buzzing, with BRAT-green posters popping up across Manchester, Liverpool and Sheffield. Fans quickly picked up on the vibrant colour, speculating it was a nod to Charli XCX‘s album art.
The bold green 4 sheets were impossible to miss, claiming prime spaces to make sure the message hit home. With massive displays and a powerful presence, the campaign ensured that Parklife stood out as the place to catch Charli XCX next summer.
Adidas teamed up with London’s skate brand Always Do What You Should Do for a second collaboration and campaign. We were happy to facilitate another street showcase by bringing that transfixing blue artwork to the key hotspots across London. This ‘very sleek stepper meant to be worn’ is a head turner whilst still preserving classic style elements pulled from both brands. Whilst the campaign made waves throughout the city, it was the standout display at our Brick Lane megasites that captured everyone’s attention.
It’s not every day do you see something like this…Pretty Little Thing took their campaign to new heights, making a bold statement across Manchester. Their elegant black-and-white posters graced the city’s streets, capturing attention at every turn. Once the posters were up, we brought the campaign to life with a dynamic video, extending its impact and keeping the momentum going.
Bringing PAPIER and paste to the streets in style.
We took London by storm with a vibrant wild-posting campaign that transformed the cityscape, reaching from the bustling alleys of Soho to the chic avenues of Notting Hill. The streets were drenched in a sea of pink. With bold checkerboard artwork and striking visuals, Papier made its guerrilla debut, turning urban walls into art galleries and sparking curiosity everywhere.
Paste-ups and mega posters strategically claimed high-traffic spots, blending bold design with minimalist impact to create a head-turning spectacle. The campaign’s clean, confident aesthetic embodied the spirit of Papier: bold, stylish, and unforgettable.
Adanola is a rising force in the activewear industry we designed a wild posting campaign engineered to seamlessly integrate into two of the world’s most influential style capitals—New York and London. The impact we made on each city aligns with Adanola’s vision to create activewear that thrives in both athletic and everyday settings.
Utilising blocks, sprawling mega-sites, and paste-ups to leave an indelible mark across key metropolitan hotspots. We claimed prominent spaces with large-format displays to spread the word on this one.
This autumn, Mammut launched a captivating new campaign focused on the theme of exploration. To bring this vision to life, UNCLE designed an innovative outdoor activation, strategically filling urban spaces with ambient clings and flyposting. These placements served not only as brand touchpoints but also as a call to action, reminding passersby to “look up” and embrace a new perspective on adventure. Through this bold and immersive approach, the campaign effectively communicated Mammut’s brand ethos, inspiring individuals to explore beyond the ordinary in their surroundings and within themselves.
UNCLE’s targeting strategy was crucial to the campaign’s success, carefully selecting high-traffic areas to maximize visibility and resonate with Mammut’s adventurous audience. By occupying key urban spaces with large-format visuals, we reinforced the campaign’s message and created an urban footprint that encouraged onlookers to engage with the brand’s message.
Cult colour is hitting the streets hard for Cult Beauty. Their latest campaign floods London with hues and unapologetic makeup looks – from neon-bright eyeshadows to bold, statement lips. Cult Beauty isn’t just selling cosmetics—they’re championing individuality in its most vibrant form.
With 4-sheet blocks and wild posting taking over key spots, the campaign doesn’t just make an appearance; it leaves a mark. Layered artworks stack and spill across the cityscape, demanding attention and ensuring that this splash of colour isn’t something you simply pass by.
Dr. Martens, an icon of rebellion and self-expression, sought a reboot with UNCLE while staying true to their roots. The campaign balanced heritage with modernity, capturing the brand’s timeless spirit. We took things to the extreme with megasites, paste ups and blocks citywide. Designed for the streets of London, its bold simplicity turned heads with ease.
Vivienne Westwood returns with yet another bold iteration, this time juxtaposing the sun-soaked glamour of Los Angeles with the timeless, winding streets of Paris. The brand is forever the disruptor so we took this rebellious energy straight to the streets—dominating billboards and unleashing a wave of wildposting that blended with urban city spread, making sure Westwood’s vision was impossible to ignore.
Victoria Beckham and her beauty brand redefined their presence in Paris with an unforgettable display during Fashion Week. As part of their SS25 launch, UNCLE staged a sultry, nighttime takeover of iconic Parisian landmarks, using bold projections to light up the city’s most famous backdrops.
The takeover was a spectacle, creating a buzz that permeated both social media and the streets of Paris. Let the city work with you, so you can achieve your goals in style and with an edge over competition.
Blacklock Chops, known for delivering a unique and lively dining experience, sought to increase their visibility in Manchester and establish themselves as the go-to destination. The campaign involved strategically placed street-level flyposting across Manchester’s busy streets to capture the attention of locals and visitors alike. Seconded by social media content that made the most of the moment.
COS are a core client of UNCLE’s, and throughout our time working together, we have introduced them to many of our markets in Europe. They are always keen to experiment and follow our lead with formats that we know will hit our cities in the most effective way. This campaign saw them step into Amsterdam and using columns canal side, lining Berlin streets with 20m banners and spreading distinctive artwork with flyposting across London’s Soho, we can always advise on what will cut through thanks to the trust we’ve built with their team.
Ethical blanket brand Black Saw wanted to promote meaningful possessions in their latest New York campaign. Using their elevated visual brand identity, their simple product done right translated onto the streets with ease. Ethical, inspired and artistic. They have an idea that works and so UNCLE took their concept to the next level.
Fitness hot shot’s Gymbox cut the crap with their latest campaign that plays on cultural stereotypes and combats them instead with refreshing honesty that’ll be sure to make their gyms just that much more appealing. Humour pours from the slogans offered amongst their art works and UNCLE was happy to oblige to take messages like ‘bottomless brunches, uppercut punches’ to London streets this September.
All Saints showcasing the freshest faces in the modelling industry. Their drop coincides with the launch of their fragrance, Sunset Riot—a scent that perfectly complements the brand’s edgy, rebellious spirit. Together, the fresh faces and the new eau de parfum capture the essence of modern style and individuality. They found a way to bring your brand identity to streets with tangible media and real life results.
Epidemic Sound always tell compelling stories through sound and has transformed the relationship between brands and audio creators, setting a new standard for collaboration. They’re an invaluable resource for users seeking unique audio solutions. We used a combination of stencils and posters to send a message no one could ignore. Using bespoke formats like stencils we can get you anywhere and everywhere alongside a takeover of wildposting.
Vivienne Westwood and Palace have come together to launch a collection that merges streetwear with a distinct British heritage, celebrating the rebellious spirit that defines both brands. Originating from a shared ethos of defiance, this collaboration took centre stage with bold showcases in New York and London, capturing the essence of their unique aesthetics.
In an effort to make a statement and stand out, they opted for a less conventional format, sparking conversation and intrigue throughout the fashion world. By breaking away from the norm, they’ve crafted a campaign that doesn’t just follow trends—it sets them.
This was followed up with a poster campaign in New York and London because leveraging a variety of formats, including ambient displays and posters, ensures a lasting impression with consistent visibility over time.
Pride looks good on everyone. Over the past few months fashion powerhouse ASOS have been following the vibrant trail of Pride celebrations across the UK in Brighton, London and Manchester. Their mark was left in each city with iconic colour combos that proudly support the communities that Pride uplifts courtesy of UNCLE. 4 Sheet blocks made an impact, becoming a backdrop for cities galore.
No meat no problem. Beyond Meat’s latest pro green campaign swept through Amsterdam. Pasting up using our A0s, their format choice conveyed a strong sense of purpose when paired with their messaging. The impact lead to people came back for seconds.
Estrid didn’t miss a beat with this campaign. They never fail to keep their brand identity across all OOH media. This summer they turned heads in Stockholm, Berlin, Cologne and Munich, where cities got privy to their ideals with wild posting. It’s a case of creative execution speaking for itself—good concepts never miss.
Factory International always bring the culture in Manchester. With one eye on the future and the other on the creative scene in the city – expext music and theatre to exhibitions and gaming, they never disappoint.
They went street side with their upcoming programme of cultural offerings in relevant hotspots around the city because UNCLE know where they target audience reside. They embraced unconventional wildpsoting formats to make an impact, ensuring they were impossible to miss.
Ambient is where it’s at and Lounge know it. Their Summer Noir collection became part of the framework of London thanks to UNCLE, with the darker theme of the collection working well in the night light. We used large scale projections that decorated the city in key hotspots like Soho and Shepard’s Bush, as well as around iconic buildings including the Shard to get all eyes on Lounge.
We broke Berlin with the New Balance x The Basement ‘BSMNT Cup’. The event saw a blend of live music, hospitality and activities delivering a day that was one part sport, one part apparel. UNCLE wildposted citywide in the German capital using 4/1 City Wall blocks so the locals didn’t miss out on the big day.
UNCLE pasted Barcelona on behalf of Converse in their campaign to bring eyes to their latest international campaign. The wildposting showcased their ‘Weapon’ shoe range that aims to be a comfortable everyday trainer, being “born on the court and reimagined for the everyday”. It popped up across the city this summer on unmissable pillars that cut through crowds showcasing the brand.
Dear Frances and their luxury offerings consistently stay ahead of the fashion curve with their trendsetting designs. This summer, their structure worked as a bright juxtaposition against the streets of London. Striking 4 sheets being layered across the city to incite excitement for the shoe brand with flyposting.
Returning client Jessica McCormack have worked with UNCLE many times and this summer was no different when they came to us with the launch of JM Camp. The campaign makes it clear that it’s time to wear your diamonds all the way come rain, sun or shine. To mark the occasion, we went in on flyposting, with 4 sheet blocks and B2 blocks to line west London for their customers.
Nanushka hit the ground running for their High Summer 2024 drop ‘Until You Found Me’. Featuring breezy blue creatives that when layered together created an enticing image for eyes on the streets. Blocks and paste ups made the perfect statement for the brand who stepped into London for a flyposting campaign courtesy of UNCLE.
Morphe are swirling into view with new campaign for their ‘Huephoric Rush’ 3-in-1 blush. The spiral pattern embedded into the product made its way to campaign posters, with the motif acting as a hypnotic entry point to the product launch. UNCLE was happy to oblige with a flyposting campaign across the city of London to maximise the impact of the launch.
Saatchi Gallery have returned to work with UNCLE on this year’s ‘Beyond Fashion’ exhibit. We hit London with a dominating flyposting campaign that left the city intrigued by their decisive turquoise artwork. With megasites on Brick Lane and blocks across the rest of the city this one was hard to miss – as is the collection showing now at the gallery.
Studio Nicholson made good use of our paste up format, leaving an impact on London as the structural, square shape stood out amongst the industrial surroundings of the city. Their laid-back visuals pulling from neutral palettes worked to showcase the classic silhouettes the fashion house is known for. UNCLE made sure to direct their brief towards flyposting format types that elevated the creatives they supplied.
Returning client You Swim and their inclusive brand identity are always at home in London streets and after stacking B2 blocks together UK side we took them over the channel to Europe to elevate their new campaign. Their body positive message and imagery landed well in Berlin – a city that doesn’t shy away from progressive thinking (nor these posters). An international success for the global brand using flyposting and wildposting.
Stockholm bore witness to the New Balance ‘Grey Days’ campaign that redefines apparel this season. Marked with black and white visuals, it has taken creativity to a new level, working in tandem with slogans like ‘life is not black and white. It’s grey.’ which only adds to the momentum. Their greyscale artwork worked in harmony with the industrial lines of the city courtesy of UNCLE.
There’s a new dating app on the scene, and this time it’s fun! Pure Dating don’t take themselves too seriously and played with puns to turn heads across London. The brand’s messaging certainly gets their take across and when paired with a funky array of colouring it’s hard to ignore – especially when UNCLE got them up on megasites in Brick Lane to really pack the punch.
Man City FC and sponsors PUMA celebrated the moment with this reactive campaign that went up overnight from the club’s final game. It left the club the first team to win four consecutive Premier League titles. UNCLE took over the streets of Manchester with large scale megasites and blocks to commemorate their legend status that the city won’t soon forget.
Another Man magazine present SHASHIN RON at Dazed 180 studios. The exhibition showcases the printed words and moving images from the Summer/Autumn 2024 issue, featuring global artists and photographers. Editor-in-chief Ellie Grace Cumming emphasizes, “Photography and visual essays are at the heart of our reimagined magazine. This exhibition honors the remarkable global talent behind our dynamic and thought-provoking first issue.” UNCLE got the poster up across London to spread the word.
Tala need no introduction, they took the fitness world by storm thanks to founder Grace Beverly and haven’t looked back. With roots firmly planted in activewear their designs are stylistically curated, thought-out and practical. The campaign announces their arrival at Selfridges and UNCLE brought news to Manchester city streets.
It’s that time of year again when racing returns to Berlin for the E-Prix. This was the cities tenth year hosting the Formula E event and sees world class drivers come together to showcase the pinnacle of electric motorsport engineering. The event itself delivered an adrenaline filled weekend that was complimented by the posters UNCLE got out on the streets of the city.
Luxury fashion house Mulberry entrusted UNCLE to bring their vision to reality for their hardware campaign. Using a collection of 4 sheet blocks and high impact megasites the brand went big for their inaugural campaign with us. Mulberry highlighted a new design in an iconic motif to run across their Pimlico collection because “it started with a lock”.
For over a century, Moscot eyewear has been synonymous with timeless designs and exceptional quality, attracting the admiration of iconic figures like Paul Rudd, Ringo Starr, and Danny DeVito. The colour yellow is a core part of their brand identity made for the perfect stand out design for London streets. From the sleek frames to the eye-catching posters dotting the streets, Moscot’s unmistakable campaign left an impression – and you didn’t need to look twice.
A collaboration for fashion leaders Mango and Victoria Beckham sees femininity meet experimentation with a collection that marries the brands two aesthetics this season. The collection itself boasts luxe materials and deconstructed silhouettes to culminate in a timeless elegance. They brought the summer to city streets with a touch of turquoise in their creative which only reaffirmed that the summer season has begun.
“It’s not what you’d expect a shop to be” was the line that caught the attention of London boroughs for luxury brand LN-CC. March saw them open a store in fashion hub Dalston to the delight of culture conscious individuals ready to shake up their wardrobes. A deep red checkerboard of B2s blocks made its mark this spring.
Realisation Par returned to UNCLE to mark the moment of both their London store opening and their Dreamgirl campaign run that dominated London. Megasites made use of their large form artwork that borrowed motifs from the Union Jack to bring with it a colourful throughline to the heritage of the opening’s location.
Crunchy Roll are bringing Anime to the masses whilst championing the art form. The streaming service offers the largest selection of Anime compared with any other platform which has been a sure-fire way to attract customers worldwide. The electric blue poster struck London streets courtesy of UNCLE.
Taking over Bristol this summer is Outer Town – the city’s latest independent multi venue festival. Coming off the back of a sold out 2023, the event promises an even better 24 thanks to the addition of the brand-new main stage in the Trinity Centre. Expect vegan food, DIY stalls and other local offerings. UNCLE decked out the streets to spread the word.
Adidas Originals have a style to suit all occasions – from Sambas diverse set of colour combos, the timeless appeal of classic Superstars and even Spezials, the potential game-changer, poised to define the next season’s footwear trends. Despite the Originals differences, the Adidas brand has become a globally recognized symbol adorning pavements worldwide. UNCLE went bold with blocks, megasites paste ups in Liverpool, Manchester and London to make as much impact as the footwear.
The international avant garde performance artist David Hoyle has spent decades redefining artistic boundaries in an eclectic array of mediums. His residency at Aviva Studios named ‘Please Feel Free to Ignore My Work’ spans from the screen to the canvas in the form of a variety show with an anarchistic undertone. UNCLE took the opportunity to get Hoyle to the site of poster blocks around Manchester to bring a performance element to the campaign to reflect his show.
Bet this poster made you look twice? Its provocative nature aligns perfectly with Mantle, a skincare brand determined to redefine the conversation on anti-aging by confronting traditional beauty norms head-on. Their latest campaign issues an invitation to those with ‘skin with experience’ for an upcoming digital casting. Through this initiative, Mantle aims to spotlight models who are typically underrepresented in media, empowering an age group that often feels unworthy. UNCLE stands behind this powerful agenda and flyposted streets with the campaign.
A pale pink dream in Manhattan and Brooklyn streets came fashion house Nanushka this spring to draw attention to their Store & Cafe in the city. Blocks made the creative shine in the big apple and made the perfect backdrop to the streets for passersby. Their simplistic imagery creating intrigue amongst the grey.
AU Vodka needs no introduction, their striking gold bottle marks shelves worldwide and gives the brand a sense of luxury that aligns with their locally sourced ingredient list. UNCLE marked the streets of London with a bright red question mark poster that hints at something new to come for the brand – can you guess what it is?
Inspired by the electronic music scene comes Armani Exchange’s latest drop in collaboration with Mixmag, it brings elements of club dressing as inspiration for the capsule collection. Featuring a lot of black with block silhouettes make sure to mark the collection with the social spirit of dance music. London saw megasites, paste ups and large blocks to hit hard for the brand’s spring/summer offering.
Evolution as told by grocery delivery service Gorrillas; ‘Shopping, but evolved’ was a fun way for them to play on their own branding. The funky poster was sure to turn a few heads on London’s streets. Whether it’s a last-minute edition to take the spice level up a notch or a list of prime ingredients for a mega meal, they’ve got you covered.
Written by Sacha Lord with Luke Bainbridge the book ‘Tales from the Dance Floor’ is an exposé and history of Manchester’s nightlife. The book spans the course of three decades, telling an immersive journey through the scene. UNCLE made sure that Manchester was privy to the launch of the book by dominating the streets with flyposting blocks.
Disco Boy is a 2023 film from the director Giacomo Abbruzzese and tells the story of a French Foreign Legion member and a guerilla fighter. The project is Abbruzzese’s first time on the lead of a film and stars Franz Rogowski in the leading role. It competed for the Golden Bear award at the 73rd Berlin film festival. UNCLE brought the mirage of purple and blue posters to London’s streets to get more eyes on the project.
Epidemic Sound have revolutionised the way brands and audio creators co-exist and work together. The brand has curated a large catalogue of both music and sound effects for users to utilise. Their offering defines a plethora of global campaigns and stories told by brands who use their service. UNCLE dominated the streets with megasites, paste ups and blocks so London was sure to listen in.
Pairing with the European leg of the campaign came a strong showing from Vivienne Westwood. The imagery speaks for itself, setting the scene in sunny Los Angeles where clear blue skies share the same colour palette as the large format poster sites. As people passed by the striking billboards the campaign was sure to make a continued impact there courtesy of UNCLE.
‘Real People. Real Food. Real Different.’ What a way to grab the attention of Bristol, Brighton and Manchester. Food brand Delli deliver on the best independently made food products to make sure everyone gets a taste of the good stuff. The showing saw the pop of yellow posters highlight streets across the UK egging people on to take a bite.
UNCLE kept things local with Bristol Sounds, a brand renowned for hosting a series of events on Bristol’s vibrant Harbourside. This campaign put the spotlight on Dream Wife and Liz Lawrence as they headlined Ritual Union, a day festival featuring over 50 talented artists. It’s an unmistakable sign that summer is officially on the way.
COS are no stranger to working with us on international projects but this time they ventured to Amsterdam as well to take advantage of the iconic columns that line the city’s streets. They opted to take things canal side for maximum impact along with London and Berlin takeovers too. The campaign promotes their Spring/Summer 24 collection that a brings pop of colour in time for the new season.
Milan streets were privy to the new RANRA x Salomon SKOR shoe drop that was categorised with a scaly motif sure to draw in eyes of onlookers. The shoe brings RANRA – the Reykjavík based design studio and Salomon – the outdoor specialist turned style staple together in spectacular fashion that keen streetwear enthusiasts will flock to.
Beauty Brand Lumene are determined to help you achieve that coveted springtime glow. Their latest campaign features their must-have CC cream, promising an all-over glow – and who doesn’t want that? Radiance never looked so good. Their posters gave the streets of London a fresh look thanks to UNCLE.
Photographer and filmmaker Ezekiel has launched the second volume of their provocative photo book series, ‘SMUT, Volume II: Voyeurism’. This tongue-in-cheek exploration of voyeurism in gay culture humorously navigates through steamy encounters and intimate moments, ultimately making readers question their own voyeuristic tendencies. Ezekiel’s latest work promises to challenge perceptions and stimulate conversations about desire, identity, and human connection. UNCLE brought it to New York streets in conjunction with the opening of their exhibition at Friend Editions, running until March 29th.
Retail and community space SEVENSTORE are hosting an exclusive launch of the Air Max DN in store on March 12th. Baltic Market will be supplying a sensory food journey, and the night will be soundtracked with live music from local selectors. Liverpool streets saw takeovers galore with 4 sheet blocks dominating ahead of the event to make sure the city was listening.
Joe & the Juice isn’t just another food and drink venue in London—it’s an institution. Beyond being a breakfast stop, it’s become a cultural landmark within the city. With UNCLE’s collaboration, they’ve embarked on a campaign to inject vibrancy back into the streets with their citrus colourway. Strategically placed posters aimed to spread a message of revitalisation, and a welcomed message to bring new eyes to their stores.
Fashion brand Ganni have debuted their Spring/Summer 24 collection, the grungy campaign plays with print and texture in an amalgamation of darker hues. The release contains a rebellious spirit whilst remaining distinctly chic in keeping with the brand’s identity and it blended well into the eclectic backdrop of the British capital courtesy of UNCLE.
Lifetime are launching eight new athletic clubs across New York City and in tandem with this chose to launch a wildposting campaign to break the news to The Big Apple. The brand extend beyond the confines of a traditional gym to assist you in maximising life’s opportunities which leads to the slogan featured on the poster – ‘what you do in your life, is determined by what you do with your time’. With both small and larger formats showcasing two creatives, their mission was met during the campaign courtesy of UNCLE.
London’s beauty scene was abuzz with anticipation as Paula’s Choice made its appearance on the streets, bringing its renowned skincare solutions to London. The brand carved out a niche where self-care is paramount and stood out with their blend of luxury and accessibility. UNCLE hit the streets hard with B2 blocks that took over sites across the city.
High Snobiety launch the inaugural debut of ‘Not in London’, a series which intends to explore the style legacy of the city and how creatives today are reshaping culture. The brand created a pop-up store in Selfridges that had installations, exhibitions and products to be discovered across four days. The collections offered as an ‘ode to the big smoke’ were curated alongside the event for exclusive merchandise. UNCLE used paste ups and facilitated video content to bring the campaign to the streets ahead of the launch.
The AO Arena in Manchester have launched a new campaign with the rallying tagline ‘Feel the buzz, feel the energy, feel electric’. This dynamic phrase coupled with the neon snapshot style of visuals on the posters worked well on the streets. The framing of the creative acts as a portal into the venue, creating a bridge between the streets and the arena. UNCLE hit streets hard with posters to grab attention and give the iconic venue the spotlight it deserves.
The collaboration between sports giant Adidas and London’s own skate brand Always Do What You Should Do has resulted in a showing that graphically took the streets to new heights. The co-designed capsule collection pulls from retro elements of both brands, crafting designs that honour the essence of ADWYSD’s origins. Whilst the campaign spanned across the city, it was the showcase at our Brick Lane megasites that truly stole the spotlight.
Idles have made name for themselves among the punk scene over the last years, fuelled by their unapologetic lyricism and rock and roll attitude. Through the course of multiple album releases they have solidified themselves as a mainstay on festival lineups and continue to sell out their own shows at venues across the nation with Manchester being no different. The defiant nature of the city pairs well with the alternative band so UNCLE brought the news to the city streets.
The SS24 Vivienne Westwood campaign seamlessly continues with the ‘Britcore’ aesthetic that has long defined the brand’s visual identity, infusing it with contemporary edge. Drawing inspiration from Shakespeare’s timeless Sonnet 18, the collection marries tailoring with delicate floral motifs, epitomising the notion of “everlasting beauty.” UNCLE spearheaded the campaign’s global presence in the streets of London, New York, and Paris with a showcase befitting our esteemed long-term brand partner.
They’re making sure you didn’t hear things first. Loop Ear Plugs have been having a viral moment thanks to their design that doesn’t compromise style for substance. UNCLE was part of the moment, having taken over New York with large scale wildposting takeovers, that go unmissable on the streets.
SiriusXM is a modern day hybrid of audio entertainment, bridging the gap between streaming service and radio station. Users of their app can access channels covering music, sports, talk shows and all other types of ‘on-demand’ content for an unlimited look at what the world has to offer. Based locally in New York, the brand was in heavy demand after UNCLE went wild on posting across the cities many districts.
Erling Haaland never seems to put a foot wrong, and his next step was in collaboration with Nike on the Phantom GX striking shoe. The design sees a ‘gripknit’ fabric that offers maximum ball control, so you can tackle a corner like the poster star. UNCLE flyposted Manchester with large formats for a high impact look at the release.
Keeping things shining brighter in New York this January was Ashley Zhang, her jewellery brand fuses vintage pieces with a modern twist in the hopes of creating new heirlooms of the future. UNCLE wildposted her greyscale posters to the streets of New York which were refined and demure in style, the perfect mirror of the brand itself.
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