Work - UNCLE

Work03.26Niall Horan : Dinner Party

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When a song changes the trajectory of a life, you don’t just release it – you plaster it across the capital. To announce Niall Horan’s latest single, Dinner Party, UNCLE made an impact with a 4-sheet flyposting campaign.

UNCLE celebrates this meeting between Niall and Amelia right in the heart of London’s streets. We used the raw power of physical posters to make the March 20th drop impossible to miss.

COS

Presenting the Monument Tote: A sharp architectural statement from the COS atelier, built to disrupt the street landscape.

To mark the launch, UNCLE took its striking East–West silhouette straight to the walls of London. Raw 4-sheet blocks. No polish. Just presence.
High-fashion craftsmanship placed exactly where it belongs.

Built for movement.
Built for the street.

Liverpool FC x Carlsberg

The iconic anthem, You’ll Never Walk Alone, has taken over the streets of Liverpool in British Sign Language.

As part of their “Signs of Unity” campaign, Liverpool FC & Carlsberg are creating an inclusive football experience. From training Anfield and local pub staff in the basics, like ‘pint’, ‘beer’ and payment questions, this is a long-term commitment from the club.

The BSL translation of YNWA was developed with local supporters, making sure it kept its local flavour. UNCLE splashed the translation across the city, letting everyone join in to the match day experience.

Foo Fighters: Your Favorite Toy

Legendary rockers, Foo Fighters, announced the release of their 12th album with the title track. Your Favorite Toy is a scrappy return for the band, and UNCLE took over Manchester’s streets with bold print blocks; like the track, unpolished and direct.

Nothing Tech

“It’s Pink Now”

Moving away from its signature monochrome tone, Nothing Tech celebrated the launch of the Phone (4a) pink with a splash (of paint).

The deliberate shake-up is in response to the sameness across modern tech, expressing themselves in an industry of aluminium and glass.

Like the phones, UNCLE brought a celebration of nostalgia, fun and optimism to the streets of London. The black and white 4 sheets were used as the canvas for pink graffiti, creating a moment in the city that challenged the industry’s status quo.

Raye: This Music May Contain Hope

Following the success of the lead single, Raye’s second studio album – THIS MUSIC MAY CONTAIN HOPE – is highly anticipated. Set in 4 ‘seasons’, the album promises to take listeners on a journey ‘that begins with darkness and ends with light’.

To coincide with her sold-out tour dates there, UNCLE brought the album announcement to the streets of Manchester. Taking over megasites across the city, the work included a characteristically straight-forward request from the artist – to scan the QR code to buy the new album.

KSENIASCHNAIDER x LEE COOPER

Previewed at London Fashion Week, the second collaboration between KSENIASCHNAIDER and Lee Cooper combines the Ukrainian designers’ avant-garde, up-cycled aesthetic with the heritage denim brand.

With roots in workwear and durability, Lee Cooper is the Original British Denim brand, making a perfect partnership with KSENIASCHAIDER’s sustainable, experimental ethos. The collection merges classic denim forward for a new generation.

To introduce the collection at London Fashion Week, UNCLE brought 4-sheets to the heart of Soho. With bold, cropped portraits, London streets throughout the festival radiate the collection’s fusion of craftsmanship and innovation.

Foster’s: Love You Cans

Australian beer brand Foster’s is encouraging British men to say ‘Love you’ to their friends with sweary can gifts, because “proper mates don’t use proper names”.

With 4 sheet blocks, UNCLE brought the campaign to London – where “all the bros affectionately known as Richard Head” could show they care about their mates.

Featured in Campaign Magazine’s creative highlights.

Kneecap: Fenian

This is a reclamation, Kneecap style. Named after a term heavy with historical weight and misinterpretation, the Irish trio’s next album, Fenian, is challenging the outsiders’ definitions and flipping them back on the storytellers.

UNCLE helped with the rollout of the album in two distinct phases. The first leaned hard into language and context, pasting oversized definitions that reframed a loaded word on the street. The second phase revealed the album artwork: bold and unmistakably Kneecap.

ME+EM

For ME+EM’s latest campaign, the brand’s minimal looks felt just as at home on city streets as in the wardrobe. Known for timeless cuts and considered simplicity, ME+EM’s visual ethos translated effortlessly into the sort of imagery that stops passersby mid-walk.

UNCLE brought that ethos into New York with a wildposting campaign that turned intersections and walls into a gallery of the brand’s refined aesthetic. Posters featuring bold, close-crop portraits of the collection let the simplicity of the creative do all the talking. Confident poses, confident presence.

Goldwin

Goldwin arrived in Europe by putting London at the centre of the frame. To mark the opening of its European flagship in Soho, the brand took over the streets around it with a minimal, stripped-back flyposting campaign that mirrored the precision of the product itself.

Running across 4 sheets and 4 sheet blocks, the work featured pared-back studio imagery of groups and individuals styled in Goldwin outerwear, overlaid with the line “Come Together, London.” The repetition of creatives and composition built scale, while the calm, functional aesthetic cleanly cut through the visual noise of London. This isn’t Goldwin shouting for attention, but confidently taking their place – courtesy of UNCLE.

Morphe: Buttery Blend Brushes

Smooth, spreadable and made to melt in. Morphe’s Butter Blends Brush Collection is here. No hard edges, no heavy-handed claims – just brushes designed to glide.

UNCLE took the launch to the streets, flyposting across London, Manchester and Birmingham. Layered, repeated placements of creamy tones and product imagery let the buttery palette do the talking. This result cut through rough city textures while staying clean and composed for Morphe’s smoothest drop yet.

Harry Styles: Kiss All The Time. Disco, Occasionally.

After nearly four years without a full-length release, Harry Styles has just announced his next project, in monumental fashion. Teasing his long-awaited fourth solo album, Kiss All the Time. Disco, Occasionally., cryptic billboards and posters began appearing on streets around the world – a sign that, for fans, could only mean one thing.

UNCLE worked with 7stars and Columbia Records as the on-the-ground team helping to bring this moment to life. Across London, Birmingham, Liverpool, Manchester and New York, large-format posters featuring crowd imagery and the words “WE BELONG TOGETHER” took over city walls. The result was a global moment of connection and community, meeting Styles’ audience exactly where they move, meet and live.

FCUKERS: Ö

FCUKERS have built a reputation on distortion, disruption, and a refusal to smooth the edges. In anticipation of their recently announced album Ö, UNCLE worked with the band to take their unmatched energy directly onto the streets. Posters were installed throughout East London and then intentionally graffitied as part of the creative itself – reinforcing FCUKERS’ anti-polish attitude and aligning the visuals with the raw immediacy of their sound.

Free AF

Playful and provocative, Free AF set out to reframe what non-alcoholic culture looks like on the street. Swapping clichés around sobriety for attitude, the brand’s “Get Drink On Life” messaging celebrates moments and experiences without the alcohol. To welcome the range to UK shelves, UNCLE and Excite OOH took the bold AF visual language into the streets. Checkerboard flyposters collided photography, typography and humour, inviting passersby to rethink what “getting drunk” really means.

Billie Eilish: Your Turn

There’s something in the air and it’s coming from the streets. Our recent campaign with Phoenix Beauty and Media Agency Group launched Your Turn, the perfume from global pop disruptor, Billie Eilish. The Hit Me Hard and Soft star – a trailblazer of dark and dreamy pop – is matched by this distinctive warm, woody scent.

With sultry monochromatic imagery of Eilish posed with loaded dice, UNCLE brought Lynchian drama to the streets of London and Manchester, stopping passersby in their tracks and daring them to take their turn.

Hugo x Slawn

Break the rules with HUGO x RB by Slawn, where HUGO’s signature tailoring meets Slawn’s street-art aesthetic. The result is a capsule of styles emblazoned with spray-painted motifs in Slawn’s signature caricaturistic style. UNCLE caused a welcome disruption in the streets to launch this one. Taking over London with a raw flyposting campaign, SLAWN’s bold spray-painted stroke felt right at home.

Self Space Social

Whether you’re keen to grow, connect or simply hit pause on life’s relentless pace, Self Space have got you. Having just launched Self Space Social, a new location for community and connection, UNCLE made the announcement. Blocks of pink, with illustrations of humans bettering themselves, were flyposted all throughout London – asking the streets for a bit of introspection.

BYOMA

Get to know your skin, up close and personal. BYOMA are skin barrier specialists. With a range of products available, to cover your whole routine, they are on a mission to simplify routines and build barriers (of only the good kind). UNCLE took over the streets with a variety of formats. Featuring in your face visuals, the campaign broke the fourth wall. Your skin needs you.

Kylie Minogue: Lovers

For all the lovers, this is for you. Australian pop star Kylie Minogue has introduced a new fragrance line, LOVERS. It’s a tribute to connection and love in its many forms – romantic, platonic and personal.

Through a blend of formats, a mirrored creative reflecting the two scents, and a targeted flyposting campaign across key London locations, UNCLE made sure it was love at first sight.

SXSW London 2025

In 2024, SXSW expanded its global footprint from the Austin plains to the shores of Sydney. This year, SXSW touches down in East London and brings with it the convergence of creativity, culture and technology. UNCLE and Mother London collaborated on a flyposting campaign in the heart of where it is all happening – Shoreditch. Spotlighting the festival in a lime green takeover of our streets, the campaign gives passersby the chance to attend the inaugural SXSW London. Find the posters, take a picture; it’s as easy as that.

Polaroid: Flip

In a world so switched on, it’s nice to switch off. Introducing the Polaroid Flip. Built upon 80 years of Polaroid’s colourful past, the Flip is a camera designed for life’s best moments that can only be found in the real, physical and analogue world. UNCLE toured the UK on behalf of Ad Astra, wildposting the Flip into the streets of Birmingham, Bristol, London, Manchester and Sheffield. Instant photography > instant gratification.

VIEVE

The future of lip has landed. VIEVE knows all about making products that make you feel good, inside and out. Their latest product, Poutder, is on everyone’s lips at the moment, and it looks as good on you as it does in the streets. Featuring striking campaign photography, UNCLE and Excite took VIEVE and Poutder on a tour through London, with flyposters that will get you talking.

K-Way

Pull your hood up and brave it the K-Way. In 1965, on a rainy day in Paris, an idea was born that would revolutionise outerwear. That was just the start for K-Way. Some 60 years later, the brand is continuing to protect against the elements without compromising on style. We made a splash in the streets with technicolour takeover of wildposters in London. Don’t get caught in the rain.

Mantle

MANTLE blends the known-too-well Scandi minimalism with skincare innovation. The result is a curated collection of award-winning products, elevated by innovative ingredients. Featuring clean and clinical artwork, our citywide mantle of the brand went deep into the streets of London. Seen across B2s, takeovers and railing boards, the campaign glowed up the city where it mattered most – shining a light on the MANTLE range.

Pure Dating App

UNCLE’s most ambitious campaign yet with Pure Dating made waves on the streets of Paris with a cheeky and refreshingly honest take on app-based dating. Their ‘wink and you’ll miss it’ creative approach cleverly tapped into the unspoken truths of modern romance, sparking curiosity and conversation in equal measure.

From wild posting, projections, the metro, clings, ambient, storefronts, the campaign owned the urban landscape. At its heart was a bespoke, after-hours event that lit up the Parisian night – bringing the brand to life in unexpected and unforgettable ways.

Vivienne Westwood AW25

More risqué, more reward. Vivienne Westwood has once again teamed up with UNCLE for their SS25 collection, bringing a rebellious edge to the streets of New York. Known for pushing boundaries, the campaign leans into bold, well-curated visuals that blur the line between high fashion and street culture. Their usual well themed visuals featuring a distinctively spring colour palette which helped to warm up the grey. Westwood and UNCLE prove once again that fashion favours the fearless.

Pretty Little Thing

PrettyLittleThing has entered a bold new era. With a sleek redesign of their typeface and logo, this rebrand isn’t just an upgrade – it’s a power move. A fresh identity, a revitalised energy, and a campaign that made waves. The launch wasn’t just about visuals; it was a statement. With UNCLE capturing the shift in a dynamic video featured across PLT’s socials, the message was loud and clear: this is PLT, redefined.

The momentum didn’t stop there. A second wave of flyposting hit the North with a new creative, turning streets into a canvas for PLT’s evolution. Backed by Emporia Marketing Ltd, the campaign didn’t just get seen; it got felt. Visuals make the message clear. Want your audience to feel the shift? A poster can do just that.

Nike x Slawn

The new Nike x Slawn collaboration is taking over London with an electrifying flyposting campaign, infusing the drop with raw street energy through a bold mix of speed, style, and statement—impossible to ignore. Building on this momentum, the second phase unleashes a striking takeover of East London, where towering megasites and bespoke graffiti push the limits of street culture and design. It’s a fearless fusion of art and sport – where raw creativity meets urban edge – creating an unmistakable aesthetic that embodies rebellion at its core.

Service95

Farm Rio x Adidas

When Farm Rio partnered with Adidas for their latest collection, they wanted more than just visibility—they aimed for cultural integration. To make a statement, they launched a high-impact projection campaign displayed across two prime locations, using dynamic video content that blended fashion with the city’s energy. The result was an unmissable presence on the New York skyline, transforming the campaign into an experience.

By integrating striking visuals with strategic placement, the campaign became part of the urban landscape, ensuring maximum engagement. Rather than relying on static imagery, the use of motion and colour made the collection feel alive, seamlessly connecting with passersby in a way that felt organic and immersive. This approach not only elevated brand awareness but also reinforced the idea that modern campaigns should integrate with the spaces their audiences inhabit, creating moments that feel natural yet impossible to ignore.

Barbara Sturm

Barbara Sturm’s latest campaign took over the streets of New York with an impact heavy wildposting campaign designed to capture attention in one of the world’s busiest urban landscapes. Strategically placed across key neighbourhoods in Manhattan, the campaign maximised visibility amongst trendsetters and beauty enthusiasts. The carefully curated locations ensured that the brand’s message reached its target audience, generating buzz and reinforcing its presence in the luxury skincare market.

This campaign exemplifies the power of hyper-localised outdoor advertising in driving brand awareness and engagement. By selecting high-footfall areas and tailoring placement to align with consumer behaviour, the campaign not only increased exposure but also created a sense of exclusivity and desirability. For brands looking to make a statement, a customised wildposting strategy can be a powerful tool in capturing attention and leaving a lasting impression.

Levi’s

Levi’s recent campaign demonstrated the perfect balance between standing out and blending in by taking to the streets of Paris, New York, and Los Angeles. The brand’s approach leveraged the distinct cultural energies of these iconic cities to create an impactful, multi-location wild posting campaign that was both globally resonant and locally authentic. By integrating urban aesthetics with their signature denim craftsmanship, Levi’s celebrated individuality while maintaining a cohesive narrative across all three locations. From the chic boulevards of Paris to the bustling avenues of New York and the laid-back streets of Los Angeles, the campaign captured the unique spirit of each city, inviting audiences to feel connected, inspired, and seen. As Levi’s proved, with the right balance of risk and reward, a campaign can remain unmistakably bold while staying seamlessly undercover.

Junkyard Golf

January just got way more fun—and way less expensive. Whether it’s a chaotic date night, a birthday that gets out of hand, a work party no one remembers, or just a random hang, Junkyard Golf is cranking up the weird and keeping it wallet-friendly. Oh, and don’t forget—loser buys the drinks.

We hit the streets with bold, unapologetic flyposting—because sometimes the best way to grab attention is through old-school, in-your-face vibes. Just like Junkyard Golf itself, it’s loud, it’s fun, and it doesn’t take itself too seriously.

You in? Let’s play.

Hoka

When Hoka set out to make waves in London with the launch of their first European store, they didn’t just open a shop—they created a movement. The Run Stop Corner Shop, with its clever twist (“stopping optional, running shoes mandatory”), was designed to grab attention and get people talking.

We blanketed the city with striking large-scale displays and flyposting in high-traffic hotspots, ensuring Hoka’s debut wasn’t just seen—it was felt.

But this campaign was about more than visibility. It was about creating a moment. We sparked curiosity, ignited conversations, and ensured the buzz spread far and wide—leaving a lasting impression that kept London running back for more.

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