Runna

Runna, the app that provides real coaching from real runners, brought motivation to the streets through what Runna Knows. Dropping wisdom like “Patience gets PRs” and “If you can read this, you’re at the right pace”, the campaign tapped directly into the runner’s mindset to power athletes through every mile of the New York marathon course.

Working with Uncommon Studio, UNCLE brought 36”x72” posters to strategic spots along the New York marathon route. From the West Side Highway, Central Park and McCarren Park-making the campaign was unmissable to every passing runner.