Adidas Originals reunited with Drama Call, the Manchester-born streetwear label, for another chapter in their ongoing collaboration. Bringing together Adidas’ sportswear heritage and Drama Call’s Mancunian identity, the partnership celebrates the city’s culture, creativity and local pride. With fans eager to discover what the two brands had in store, an exclusive teaser campaign built around a single rallying cry: ‘Manchester Is My Mountain’.
In collaboration with Dent Studio, UNCLE took over the city’s walls with a run of 4-sheets, bringing the message straight to the streets.
work
11.26 Adidas x Drama Call
