Kayali took over Berlin with a bold, experiential campaign that turned heads and sweetened the daily commute. To launch the irresistible new fragrance, Vanilla | 28, the brand unveiled an audacious sampling billboard rooted in a simple philosophy: ‘Life’s too short not to live it sweetly!’
Executed by UNCLE, this interactive activation allowed passing Berliners to take a little sweetness with them. It was a cheeky, sensory escape brought to the street, proving that Kayali know exactly how to deliver pure indulgence.
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05.26 Kayali
