Antler didn’t just open a door on Regent Street. Before the flagship store’s ribbon was cut, a new monogram claimed the city.
UNCLE executed a flyposting campaign across London, saturating the streets with 4-sheets, megasites and B1 blocks.
The interlocking geometry signalled a pivot from traditional luggage maker to curator. By the time the doors opened, the silhouette felt like part of the architecture.
Antler didn’t ask for space; through the streets, they simply took it.
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04.26 Antler
