Axel Arigato launched a campaign: A decade in the making. The Clean 90 sneaker has quietly become a global icon worn across generations.
For its anniversary, the brand celebrated those who define culture on their own terms. It spotlighted visionary director Akinola Davies Jr alongside Adip Castro, chef and founder of Another Day in Paradise.
UNCLE plastered Soho, Kensington, Chelsea and Shoreditch in multiple formats, including megasites, B2s and 4-sheets.
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10.26 Axel Arigato
