In 1997, Victoria Adams and David Beckham were on a covert mission. A hidden romance, shielded from the world, perfecting the art of the getaway. Then came that trip to Portofino, a moment of raw romance where the secret finally met the sun.
To celebrate a fragrance born from this hidden spark, UNCLE hijacked Paris, during Fashion Week, with the model Yada Villaret. We didn’t wait for an invite; we took over. From XXL takeovers on the Champs-Élysées to the Invalides and Avenue de New York, the heat of these memories hit the city. With wild projections on the Trocadéro and across Hôtel de Ville, the Fragrance Portofino 97′ stepped out of the shadows and onto the street.