Victoria Beckham: Foundation Drops

Drop everything. Victoria Beckham has just launched her latest makeup collection, The Foundation Drops, developed in partnership with Augustinus Bader. The new range blurs the lines between skincare and makeup, and marks a new standard in science-backed beauty. Targeting three of the world’s fashion capitals during their respective Fashion Weeks, it’s evident that this was going to be a campaign that stood out. Working directly with Victoria Beckham Beauty, UNCLE got to work activating each of these cities across a plethora of formats. In New York and London, custom newsboxes and newspapers asking readers to “DROP EVERYTHING” were created and handed out in the city streets. Meanwhile, in Paris, newspapers were distributed while an LED truck weaved its way through the Parisian streets, turning the heads of many. A film was created for all three cities and posted on their socials, which you can see here, here and here.