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Selfridges

London

A pop-up launched Young Thug’s new brand Sp5der, their exclusive FW24 Nocturnal Highway capsule is available only at Selfridges. The brand enlisted UNCLE to share the secret across the city.

To bring this vision to life, UNCLE crafted an eye-catching flyposting campaign, strategically placing posters in high-traffic areas to maximize visibility and connect with Sp5der’s target audience. By occupying key urban locations, we ensured the encrypted message reached the right eyes at the right time.