After the provocative artwork for
Man’s Best Friend dropped,
Sabrina Carpenter got everyone talking. In classic Sabrina style, her response flipped the narrative: a tongue-in-cheek London-wide flyposter campaign with UNCLE that sees her pose alongside a Golden Retriever puppy as a jokey reference to the original cover for ‘man’s best friend.’ We pasted B2s and 4 Sheets all across London, turning heads, sparking chatter online and creating buzz for the album.