For the R13 Pre-Spring 2026 launch, we went back to where it all started: the street. In a massive collaboration with R13, UNCLE flooded the New York landscape with a guerrilla campaign that defined “larger than life.”
Spanning 72” x 48” across every high-traffic artery from Lower Manhattan to the heart of Brooklyn, the visuals captured the grit and soul of the new collection. It was proof that while the city changed, R13 still ran the streets.
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04.26 R13
