work
01.26 Pursue Fitness
Pursue Fitness’s Scrunch Seamless collection is here with a blunt, knowing wink. To launch the new women’s range, UNCLE took the message straight to the streets of Manchester with a campaign built to interrupt, not introduce. Close-up visuals of the product worn on the body were pasted with the lines “TAKE ANOTHER LOOK” and “CAUGHT YOU LOOKING.” The work was unapologetically direct – calling out the gaze, owning it, and turning attention into intent.
