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Polaroid

London

Polaroid knows exactly what the best gift is this holiday season, and they’re making damn sure we all do too. Their sharp new campaign snaps up the raw, unforgettable moments that matter—captured through the lens of a Polaroid camera with that unmistakable vintage vibe we all love. The message is loud and clear: the holidays aren’t about perfect wrapping paper—they’re about preserving and reliving the memories that hit home.

UNCLE made sure that message was impossible to ignore. With 4-sheet posters and wildposting in the busiest, can’t-miss spots, the campaign didn’t just show up—it made a statement. We made sure it didn’t just land – it stuck.