“It’s Pink Now”
Moving away from the its signature monochrome tone, Nothing Tech celebrated the launch of the Phone (4a) pink with a splash (of paint).
The deliberate shake up is in response to the sameness across modern tech, expressing themselves in an industry of aluminium and glass.
Like the phones, UNCLE brought a celebration of nostalgia, fun and optimism to the streets of London. The black and white 4 sheets were used as the canvas for pink graffiti, creating a moment in the city which challenging the industry’s status quo.