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Nike x Isamaya Ffrench

London

Isamaya Ffrench has joined forces with Nike for an exclusive collaboration, blending the worlds of beauty and sportswear. The visionary founder of the renowned beauty brand draws inspiration from female athletes to craft two distinctive colourways of Nike’s iconic Air Max DN trainer. This bold fusion of athleticism and beauty is impossible to ignore. To amplify the impact, UNCLE brought the campaign to the streets of London with massive installations, paste-ups, and striking large-format visuals across the city. With its minimalist, eye-catching design, the campaign turned heads and left an indelible mark on the urban landscape. The variety of formats became a cohesive street collection.