ME+EM

For ME+EM’s latest campaign, the brand’s minimal looks felt just as at home on city streets as in the wardrobe. Known for timeless cuts and considered simplicity, ME+EM’s visual ethos translated effortlessly into the sort of imagery that stops passersby mid-walk.

UNCLE brought that ethos into New York with a wildposting campaign that turned intersections and walls into a gallery of the brand’s refined aesthetic. Posters featuring bold, close-crop portraits of the collection let the simplicity of the creative do all the talking. Confident poses, confident presence.