This autumn, Mammut launched a captivating new campaign focused on the theme of exploration. To bring this vision to life, UNCLE designed an innovative outdoor activation, strategically filling urban spaces with ambient clings and flyposting. These placements served not only as brand touchpoints but also as a call to action, reminding passersby to “look up” and embrace a new perspective on adventure. Through this bold and immersive approach, the campaign effectively communicated Mammut’s brand ethos, inspiring individuals to explore beyond the ordinary in their surroundings and within themselves.
UNCLE’s targeting strategy was crucial to the campaign’s success, carefully selecting high-traffic areas to maximize visibility and resonate with Mammut’s adventurous audience. By occupying key urban spaces with large-format visuals, we reinforced the campaign’s message and created an urban footprint that encouraged onlookers to engage with the brand’s message.
