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08.25 MAC x Beauty Papers
MAC Cosmetics, known for serving face, made a bold entrance with their new glossy liner, Lipglazer, teaming up with Beauty Papers and UNCLE on a wildposting campaign in London and New York. The striking creative features a suggestive, part-open mouth being painted in Velvet Teddy, a pinkish mauve shade. Plastered across walls in both beauty capitals, the seductive full lip and luscious colour popped against the urban backdrop and beckoned passersby in for a kiss.
