Loveholidays launched a competition for the British public; ‘Eat crisps, win trips.’ Turning a simple daily snack into a ticket abroad, the campaign came to life through the “Crisps From Abroad” pop-up store. Designed to spark debate over which country has the best snacks, allowing people to relive their favourite holiday memories.
UNCLE brought the challenge directly to the streets of London with quads and 4-sheet blocks.