Liverpool FC x Carlsberg

The iconic anthem, You’ll Never Walk Alone, has taken over the streets of Liverpool in British Sign Language.

As part of their “Signs of Unity” campaign, Liverpool FC & Carlsberg are creating an inclusive football experience. From training Anfield and local pub staff in the basics, like ‘pint’, ‘beer’ and payment questions, this is a long-term commitment from the club.

The BSL translation of YNWA was developed with local supporters, making sure it kept its local flavour. UNCLE splashed the translation across the city, letting everyone join in to the match day experience.