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Lifetime

New York

Lifetime are launching eight new athletic clubs across New York City and in tandem with this chose to launch a wildposting campaign to break the news to The Big Apple. The brand extend beyond the confines of a traditional gym to assist you in maximising life’s opportunities which leads to the slogan featured on the poster – ‘what you do in your life, is determined by what you do with your time’. With both small and larger formats showcasing two creatives, their mission was met during the campaign courtesy of UNCLE.