The rules of haircare weren’t being rewritten in a lab—they were being plastered across the concrete. Partnering with UNCLE for a heavy-duty tactical strike, K18 seized control of London and Manchester with a high-impact flyposting blitz.
Commanding the streetscape with 4-sheet citywide and block formats, every wall was hijacked to announce something BIG: a chance for a radical, long-lasting blonde transformation. UNCLE brought the grit; K18 brought the science. Both cities were officially saturated.
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04.26 K18
