James Blake: Trying Times

James Blake’s new album Trying Times is a meditation on love, isolation and the relentlessness of modern life. Launching on March 13, it is Blake’s first fully independent album – a 12-track body of work that moves “through the comfort of loving and being loved while recognising how fragile that safety can feel” against global anxieties and private doubts.

After Blake teased the album online for 72 hours, UNCLE worked with Virgin Music to do the same, but in the physical world. Featuring stark, type-driven posters with the album and single titles, the campaign mirrors the emotional weight of the forthcoming album and Blake’s comments on modernity.